Business Essentials, Global Edition 12th edition [Minkštas viršelis]

  • Formatas: Paperback / softback, 704 pages, aukštis x plotis: 276x216 mm
  • Išleidimo metai: 24-Jun-2019
  • Leidėjas: Pearson Education Limited
  • ISBN-10: 1292268999
  • ISBN-13: 9781292268996
Kitos knygos pagal šią temą:
  • Formatas: Paperback / softback, 704 pages, aukštis x plotis: 276x216 mm
  • Išleidimo metai: 24-Jun-2019
  • Leidėjas: Pearson Education Limited
  • ISBN-10: 1292268999
  • ISBN-13: 9781292268996
Kitos knygos pagal šią temą:
For introductory business courses. Focus on the practical skills and important developments in business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses -- and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 12th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning about, and making this text the most current and relevant one available on the market. MyLab (TM) Intro to Business is not included. Students, if MyLab Intro to Business is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Intro to Business should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with MyLab Intro to Business MyLab (TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.
PART I: THE CONTEMPORARY BUSINESS WORLD
1. The US Business Environment
2. Understanding Business Ethics and Social Responsibility
3. Entrepreneurship, New Ventures, and Business Ownership
4. Understanding the Global Context of Business PART II: MANAGING THE BUSINESS
5. Managing the Business
6. Organizing the Business
7. Operations Management and Quality PART III: PEOPLE IN ORGANIZATIONS
8. Employee Behavior and Motivation
9. Leadership and Decision Making
10. Human Resource Management and Labor Relations PART IV: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE
11. Marketing Processes and Consumer Behavior
12. Developing and Pricing Products
13. Distributing and Promoting Products PART V: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS
14. Information Technology (IT) for Business
15. The Role of Accountants and Accounting Information PART VI: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT
16. Understanding Money and the Role of Banking
17. Managing Business Finances Appendix I: Risk Management Appendix II: The Legal Context of Business Appendix III: Managing Your Personal Finances Appendix IV: Unions and Labor Management