Naujos knygos https://www.kriso.lt Wed, 03 Sep 2025 00:00:00 GMT Wed, 03 Sep 2025 00:00:00 GMT Using Creativity and Data in Marketing: Unlocking Creative Value with Insight and Imagination https://www.kriso.lt/using-creativity-data-marketing-unlocking-creative-db-9781398619272.html <a href="https://www.kriso.lt/using-creativity-data-marketing-unlocking-creative-db-9781398619272.html"><img border="0" src="https://www.kriso.lt/covers/thumb/978139/9781398619272.jpg" align="left" hspace="5" > </a>Tom Ollerton<br>ISBN: 9781398619272<br> Leidėjas: Kogan Page Ltd<br> Formatas: Kietas viršelis, Išleidimo metai: 03-Sep-2025<br> Kaina: 133,75 € https://www.kriso.lt/db/9781398619272.html Wed, 03 Sep 2025 00:00:00 GMT Using Creativity and Data in Marketing: Unlocking Creative Value with Insight and Imagination https://www.kriso.lt/using-creativity-data-marketing-unlocking-creative-db-9781398619258.html <a href="https://www.kriso.lt/using-creativity-data-marketing-unlocking-creative-db-9781398619258.html"><img border="0" src="https://www.kriso.lt/covers/thumb/978139/9781398619258.jpg" align="left" hspace="5" > </a>Tom Ollerton<br>ISBN: 9781398619258<br> Leidėjas: Kogan Page Ltd<br> Formatas: Minkštas viršelis, Išleidimo metai: 03-Sep-2025<br> Kaina: 43,29 € https://www.kriso.lt/db/9781398619258.html Wed, 03 Sep 2025 00:00:00 GMT AI-Based Data Analytics: Applications for Business Management https://www.kriso.lt/ai-based-data-analytics-applications-business-db-9781032614076.html <a href="https://www.kriso.lt/ai-based-data-analytics-applications-business-db-9781032614076.html"><img border="0" src="https://www.kriso.lt/covers/thumb/978103/9781032614076.jpg" align="left" hspace="5" > </a>Kiran Chaudhary, Mansaf Alam<br>ISBN: 9781032614076<br> Leidėjas: Auerbach<br> Formatas: Minkštas viršelis, Išleidimo metai: 29-Aug-2025<br> Kaina: 70,29 € https://www.kriso.lt/db/9781032614076.html Fri, 29 Aug 2025 00:00:00 GMT Handbook on Big Data Marketing and Management in Tourism and Hospitality https://www.kriso.lt/handbook-big-data-marketing-management-tourism-db-9781035300129.html <a href="https://www.kriso.lt/handbook-big-data-marketing-management-tourism-db-9781035300129.html"><img border="0" src="https://www.kriso.lt/covers/thumb/978103/9781035300129.jpg" align="left" hspace="5" > </a>Nikolaos Stylos, Jeremy Zwiegelaar<br>ISBN: 9781035300129<br> Leidėjas: Edward Elgar Publishing Ltd<br> Formatas: Kietas viršelis, Išleidimo metai: 15-Apr-2025<br> Kaina: 232,30 € https://www.kriso.lt/db/9781035300129.html Tue, 15 Apr 2025 00:00:00 GMT Applied Marketing Analytics Using Python https://www.kriso.lt/applied-marketing-analytics-using-python-db-9781529684179.html <a href="https://www.kriso.lt/applied-marketing-analytics-using-python-db-9781529684179.html"><img border="0" src="https://www.kriso.lt/covers/thumb/978152/9781529684179.jpg" align="left" hspace="5" > </a>Gokhan Yildirim, Raoul V. Kübler<br>ISBN: 9781529684179<br> Leidėjas: Sage Publications Ltd<br> Formatas: Kietas viršelis, Išleidimo metai: 07-Apr-2025<br> Kaina: 182,35 € https://www.kriso.lt/db/9781529684179.html Mon, 07 Apr 2025 00:00:00 GMT Applied Marketing Analytics Using Python https://www.kriso.lt/applied-marketing-analytics-using-python-db-9781529684162.html <a href="https://www.kriso.lt/applied-marketing-analytics-using-python-db-9781529684162.html"><img border="0" src="https://www.kriso.lt/covers/thumb/978152/9781529684162.jpg" align="left" hspace="5" > </a>Gokhan Yildirim, Raoul V. Kübler<br>ISBN: 9781529684162<br> Leidėjas: Sage Publications Ltd<br> Formatas: Minkštas viršelis, Išleidimo metai: 01-Apr-2025<br> Kaina: 66,24 € https://www.kriso.lt/db/9781529684162.html Tue, 01 Apr 2025 00:00:00 GMT Marketing Automation and Decision Making: The Role of Heuristics and AI in Marketing https://www.kriso.lt/marketing-automation-decision-making-role-heuristics-db-9781035362691.html <a href="https://www.kriso.lt/marketing-automation-decision-making-role-heuristics-db-9781035362691.html"><img border="0" src="https://www.kriso.lt/covers/thumb/978103/9781035362691.jpg" align="left" hspace="5" > </a>Simone Guercini<br>ISBN: 9781035362691<br> Leidėjas: Edward Elgar Publishing Ltd<br> Formatas: Minkštas viršelis, Išleidimo metai: 25-Mar-2025<br> Kaina: 41,88 € https://www.kriso.lt/db/9781035362691.html Tue, 25 Mar 2025 00:00:00 GMT Marketing Perspectives on Phygitalization https://www.kriso.lt/marketing-perspectives-phygitalization-db-9781774918463.html <a href="https://www.kriso.lt/marketing-perspectives-phygitalization-db-9781774918463.html"><img border="0" src="https://www.kriso.lt/covers/thumb/978177/9781774918463.jpg" align="left" hspace="5" > </a>Sudhir Rana, Priya Jindal, Indrajit Ghosal, Arpan Anand, Subhadeep Mukherjee<br>ISBN: 9781774918463<br> Leidėjas: Apple Academic Press Inc.<br> Formatas: Kietas viršelis, Išleidimo metai: 12-Mar-2025<br> Kaina: 205,30 € https://www.kriso.lt/db/9781774918463.html Wed, 12 Mar 2025 00:00:00 GMT Data Engineering for Data-Driven Marketing https://www.kriso.lt/data-engineering-data-driven-marketing-db-9781836623274.html <a href="https://www.kriso.lt/data-engineering-data-driven-marketing-db-9781836623274.html"><img border="0" src="https://www.kriso.lt/covers/thumb/978183/9781836623274.jpg" align="left" hspace="5" > </a>Balamurugan Baluswamy, Veena Grover, M. K. Nallakaruppan, Vijay Anand Rajasekaran, Mariofanna Milanova<br>ISBN: 9781836623274<br> Leidėjas: Emerald Publishing Limited<br> Formatas: Kietas viršelis, Išleidimo metai: 10-Mar-2025<br> Kaina: 110,80 € https://www.kriso.lt/db/9781836623274.html Mon, 10 Mar 2025 00:00:00 GMT Marketing Technology-Infused Hospitality: Upskilling Frontline Employees for Competitiveness https://www.kriso.lt/marketing-technology-infused-hospitality-upskilling-frontline-db-9798369371312.html <a href="https://www.kriso.lt/marketing-technology-infused-hospitality-upskilling-frontline-db-9798369371312.html"><img border="0" src="https://www.kriso.lt/shop/kriso2016/images/img_notfoundthumb.png" align="left" hspace="5" > </a>Bashir Ahmad, Muhammad Abrar, Munazza Saeed<br>ISBN: 9798369371312<br> Leidėjas: Business Science Reference<br> Formatas: Multiple-component retail product, Išleidimo metai: 31-Dec-2024<br> Kaina: 434,80 € https://www.kriso.lt/db/9798369371312.html Tue, 31 Dec 2024 00:00:00 GMT Marketing Technology-Infused Hospitality: Upskilling Frontline Employees for Competitiveness https://www.kriso.lt/marketing-technology-infused-hospitality-upskilling-frontline-db-9798369371282.html <a href="https://www.kriso.lt/marketing-technology-infused-hospitality-upskilling-frontline-db-9798369371282.html"><img border="0" src="https://www.kriso.lt/covers/thumb/979836/9798369371282.jpg" align="left" hspace="5" > </a>Bashir Ahmad, Muhammad Abrar, Munazza Saeed<br>ISBN: 9798369371282<br> Leidėjas: Business Science Reference<br> Formatas: Minkštas viršelis, Išleidimo metai: 31-Dec-2024<br> Kaina: 205,30 € https://www.kriso.lt/db/9798369371282.html Tue, 31 Dec 2024 00:00:00 GMT Marketing Technology-Infused Hospitality: Upskilling Frontline Employees for Competitiveness https://www.kriso.lt/marketing-technology-infused-hospitality-upskilling-frontline-db-9798369371275.html <a href="https://www.kriso.lt/marketing-technology-infused-hospitality-upskilling-frontline-db-9798369371275.html"><img border="0" src="https://www.kriso.lt/covers/thumb/979836/9798369371275.jpg" align="left" hspace="5" > </a>Bashir Ahmad, Muhammad Abrar, Munazza Saeed<br>ISBN: 9798369371275<br> Leidėjas: IGI Global<br> Formatas: Kietas viršelis, Išleidimo metai: 31-Dec-2024<br> Kaina: 285,42 € https://www.kriso.lt/db/9798369371275.html Tue, 31 Dec 2024 00:00:00 GMT Artificial Intelligence along the Customer Journey: A Customer Experience Perspective https://www.kriso.lt/artificial-intelligence-along-customer-journey-customer-db-9783031487941.html <a href="https://www.kriso.lt/artificial-intelligence-along-customer-journey-customer-db-9783031487941.html"><img border="0" src="https://www.kriso.lt/covers/thumb/978303/9783031487941.jpg" align="left" hspace="5" > </a>Ada Maria Barone, Emanuela Stagno<br>ISBN: 9783031487941<br> Leidėjas: Palgrave Macmillan<br> Formatas: Minkštas viršelis, Išleidimo metai: 21-Dec-2024<br> Kaina: 44,06 € https://www.kriso.lt/db/9783031487941.html Sat, 21 Dec 2024 00:00:00 GMT Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science https://www.kriso.lt/marketing-science-fictions-ethnography-marketing-analytics-db-9781529233360.html <a href="https://www.kriso.lt/marketing-science-fictions-ethnography-marketing-analytics-db-9781529233360.html"><img border="0" src="https://www.kriso.lt/covers/thumb/978152/9781529233360.jpg" align="left" hspace="5" > </a>Robert Cluley<br>ISBN: 9781529233360<br> Leidėjas: Bristol University Press<br> Formatas: Kietas viršelis, Išleidimo metai: 19-Dec-2024<br> Kaina: 110,80 € https://www.kriso.lt/db/9781529233360.html Thu, 19 Dec 2024 00:00:00 GMT Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management https://www.kriso.lt/digital-transformation-corporate-branding-opportunities-pitfalls-db-9781032204871.html <a href="https://www.kriso.lt/digital-transformation-corporate-branding-opportunities-pitfalls-db-9781032204871.html"><img border="0" src="https://www.kriso.lt/covers/thumb/978103/9781032204871.jpg" align="left" hspace="5" > </a>Maria Teresa Cuomo, Pantea Foroudi<br>ISBN: 9781032204871<br> Leidėjas: Routledge<br> Formatas: Minkštas viršelis, Išleidimo metai: 18-Dec-2024<br> Kaina: 56,79 € https://www.kriso.lt/db/9781032204871.html Wed, 18 Dec 2024 00:00:00 GMT