Exploring the Power of Electronic Word-of-Mouth in the Services Industry [Kietas viršelis]

  • Formatas: Hardback, 390 pages, aukštis x plotis: 279x216 mm
  • Išleidimo metai: 30-Nov-2019
  • Leidėjas: IGI Global
  • ISBN-10: 1522585753
  • ISBN-13: 9781522585756
Kitos knygos pagal šią temą:
  • Formatas: Hardback, 390 pages, aukštis x plotis: 279x216 mm
  • Išleidimo metai: 30-Nov-2019
  • Leidėjas: IGI Global
  • ISBN-10: 1522585753
  • ISBN-13: 9781522585756
Kitos knygos pagal šią temą:
User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.