The internationally bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt, elevate and change us, and show how we can learn to create such extraordinary moments in our own life and work.
Chip Heath (Author) Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California.Dan Heath (Author) Dan Heath is a senior fellow at Duke University's CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina.