For students and researchers who have not written up case studies in business or the social sciences, two veterans of the craft update their textbook. It walks through the entire process from an idea to a finished document in chapters on such aspects as what a case is and why to write one, finding a case site and gathering data, organizing the case, testing and refining the teaching case, and alternative case formats such as multimedia and live case studies. No dates are cited for previous editions. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
Filled with helpful checklists, charts, and suggestions for further reading, this practical, comprehensive, and multidisciplinary guide takes readers through the entire case-writing process, including skills for writing both teaching cases and research cases. This edition includes new discussions of students as case writers, and how to interpret and respond to reviews, as well as updated and expanded material on video, multimedia and Internet cases.
