| Contents at a Glance |
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iv | |
| Contents |
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v | |
| Foreword |
|
xi | |
| About the Authors |
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xii | |
| About the Technical Reviewer |
|
xiii | |
| Acknowledgments |
|
xiv | |
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Seeing the Big Picture in a Crowded App Store Marketplace |
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1 | (10) |
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Why a Business Book for iPhone Developers? |
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2 | (1) |
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Tackling the New World of Mobile Marketing |
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2 | (1) |
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Rest Easy---This Is Not Your Typical Business Book |
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3 | (1) |
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Planning Your Own Success Story |
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3 | (2) |
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5 | (3) |
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Getting Started with Your First iPhone App |
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8 | (1) |
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Already in the App Store? It's Never Too Late to Boost Sales |
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9 | (1) |
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Developing iPhone Apps for Clients |
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10 | (1) |
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10 | (1) |
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Doing Your Homework: Analyzing iPhone App Ideas and Performing Competitive Research |
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11 | (26) |
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11 | (6) |
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Discovering Untapped Markets |
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12 | (2) |
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Enhancing the Mobile Experience |
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14 | (2) |
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Competing with Similar Apps |
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16 | (1) |
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When to Avoid Over-Saturated Categories |
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17 | (2) |
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Assessing the Competition |
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19 | (7) |
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Alternative App Directories for Competitive Research |
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21 | (1) |
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Analyzing App Ranking Statistics |
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22 | (4) |
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Finding Inspiration in Your Competitors' Customer Reviews |
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26 | (4) |
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Learning from the Mistakes of Others |
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27 | (1) |
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Going Beyond the App Store's Customer Reviews |
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28 | (1) |
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Taking Your Competition for a Test-Drive |
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29 | (1) |
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Defining Your Differentiator |
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30 | (1) |
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31 | (3) |
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Registering Web Site Domain Names |
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34 | (1) |
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Building a Unique Identity for Your iPhone App |
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35 | (1) |
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35 | (2) |
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Protecting Your Intellectual Property |
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37 | (24) |
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What Is Intellectual Property? |
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38 | (1) |
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Determining Your Intellectual Property Strategy |
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38 | (12) |
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iPhone Apps Are Different |
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39 | (1) |
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Developing an iPhone Specific Game Plan |
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39 | (2) |
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41 | (1) |
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Filing Trademarks for App Icons and Logos |
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42 | (3) |
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45 | (2) |
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47 | (3) |
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Addressing Intellectual Property in Contractor and Employee Agreements |
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50 | (2) |
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50 | (1) |
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51 | (1) |
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Inbound Licensing of Third-Party Intellectual Property |
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52 | (2) |
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Document Your Inbound Licenses |
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52 | (1) |
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Know What You Are Getting |
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52 | (1) |
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53 | (1) |
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Don't Use Apple's Trademarks |
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53 | (1) |
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Creating a Custom End User License Agreement |
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54 | (2) |
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54 | (1) |
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55 | (1) |
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How and When to Pursue Legal Action |
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56 | (3) |
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First Steps Toward Dispute Resolution |
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57 | (1) |
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57 | (1) |
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58 | (1) |
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59 | (2) |
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Your iPhone App Is Your Most Powerful Marketing Tool |
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61 | (46) |
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Getting Your Foot in the Door: First Impressions Are Everything |
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61 | (2) |
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Playing by the Rules in Apple's Sandbox |
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63 | (2) |
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Creating an Effective App Icon and Logo |
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65 | (9) |
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Designing a Custom App Icon |
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65 | (6) |
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Don't Forget About a Logo |
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71 | (1) |
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Maintaining a Consistent Brand Identity |
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72 | (2) |
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Interface Design: Think Like a User, Not a Developer |
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74 | (13) |
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The Immense Value of Prototyping |
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75 | (5) |
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Pushing the Envelope with a Custom Interface |
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80 | (3) |
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The Comfortable Familiarity of UIKit |
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83 | (3) |
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Designing for Accessibility |
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86 | (1) |
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Tips for the Artistically Challenged |
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87 | (4) |
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How You Like Me Now? Encouraging User Reviews Within Your App |
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91 | (3) |
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Check Out This Cool App! Tell a Friend with In-App Email and Social Networking |
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94 | (11) |
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105 | (2) |
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Money for Nothing: When It Pays to Be Free |
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107 | (38) |
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The Benefits of Free to Promote Paid Versions |
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108 | (16) |
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Choosing a Path: Lite Version vs. In-App Purchase |
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109 | (1) |
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Playing It Safe: Lite Version Restrictions |
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110 | (1) |
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Can a Free Lite Version Really Boost Paid App Sales? |
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111 | (1) |
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They Won't Buy the Cow If the Milk Is Free |
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112 | (3) |
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Perfecting Your In-App Sales Pitch |
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115 | (5) |
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Bulletproofing Your Lite Version |
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120 | (1) |
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Migrating Data from the Lite Version to the Paid Version |
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121 | (3) |
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Securing Market Share: Give It Away Now, Up-Sell Later |
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124 | (2) |
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Monetizing Free with In-App Advertising |
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126 | (10) |
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Taking a Hard Look at the Numbers |
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127 | (1) |
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When to Use In-App Advertising |
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128 | (1) |
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Which Ad Network Is Right for You? |
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129 | (6) |
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Building a Business with Ad-Supported iPhone Apps |
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135 | (1) |
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Strength in Numbers: Building Synergy with In-App Cross-Promotion |
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136 | (6) |
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138 | (1) |
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139 | (2) |
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Rolling Your Own Solution |
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141 | (1) |
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Enthusiasm Is Contagious: Get Your Users Talking with Third-Party Social Platforms |
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142 | (2) |
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144 | (1) |
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Exploring New Business Models with In-App Purchase and Affiliate Programs |
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145 | (42) |
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Loyalty Pays: Existing Users Make the Best Customers |
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146 | (3) |
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Supporting the Long Tail: Monetizing Continued Development |
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146 | (1) |
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The Challenge of Changing User Perception |
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147 | (2) |
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When and How to Use In-App Purchase |
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149 | (8) |
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150 | (5) |
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Presentation Is the Key to Success |
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155 | (1) |
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156 | (1) |
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Configuring In-App Purchase in iTunes Connect |
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157 | (6) |
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Setting Up an In-App Purchase Test User Account |
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157 | (2) |
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Creating In-App Purchase Items |
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159 | (4) |
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Managing Your In-App Purchase Items |
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163 | (1) |
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Preparing Your Test Device |
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163 | (1) |
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Tapping into the Store Kit Framework |
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164 | (11) |
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165 | (2) |
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Does the Consumer Allow In-App Purchase? |
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167 | (1) |
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Fetch Available In-App Purchase Items |
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168 | (3) |
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171 | (1) |
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172 | (1) |
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Providing Access to the Purchased Content |
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173 | (2) |
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175 | (1) |
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Delivering and Managing In-App Purchases |
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175 | (6) |
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Unlocking Built-In Content |
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175 | (2) |
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Downloading Content from Your Server |
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177 | (3) |
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Finding Help in the Cloud |
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180 | (1) |
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Mining Additional Revenue with Affiliate Programs |
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181 | (3) |
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184 | (3) |
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Testing and Usability: Putting Your Best Foot Forward |
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187 | (52) |
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Preventing the Majority of One-Star Reviews |
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187 | (4) |
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188 | (1) |
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Soliciting Direct Feedback |
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189 | (2) |
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Preventing User Frustration with In-App Help |
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191 | (15) |
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Planting Knowledge Seeds with On-Screen Tips |
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192 | (1) |
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Instructional Videos: The Double-Edged Sword |
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193 | (2) |
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Show, Don't Tell, with Integrated Demos |
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195 | (2) |
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In-App Web Help: A Little HTML Goes a Long Way |
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197 | (9) |
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Provisioning: Setting Up a Development Device |
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206 | (14) |
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Establishing Your Test Device in Xcode Organizer |
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206 | (1) |
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Verify That Apple's WWDR Certificate Is Installed |
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207 | (1) |
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Launch the Online Development Provisioning Assistant |
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208 | (2) |
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Request a Development Certificate |
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210 | (1) |
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Generate and Install Your Provisioning Profile |
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211 | (2) |
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Download and Install Your Development Certificate |
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213 | (1) |
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Run Your Xcode Project on Your Test Device |
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214 | (2) |
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The Limitations of Wildcard App IDs |
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216 | (3) |
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Managing Multiple Provisioning Profiles |
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219 | (1) |
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Beta Testing: Navigating the Complexities of Ad Hoc Distribution |
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220 | (13) |
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Acquire the Device IDs of Your Beta Testers |
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221 | (2) |
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Request a Distribution Certificate |
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223 | (2) |
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Install and Backup Your Distribution Certificate |
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225 | (1) |
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Generate and Install an Ad Hoc Distribution Provisioning Profile |
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226 | (1) |
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Configure Your App for Ad Hoc Distribution |
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227 | (4) |
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Create the Entitlements File |
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231 | (1) |
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232 | (1) |
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Distribute Your App to the Beta Testers |
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233 | (1) |
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Knowledge is Power: Tracking App Usage Through Analytics |
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233 | (4) |
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234 | (2) |
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236 | (1) |
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237 | (2) |
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Get the Party Started! Creating a Prerelease Buzz |
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239 | (64) |
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The Final Countdown: Preparing for Lift-Off |
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239 | (6) |
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Marketing Requires an Audience, So Invest the Time to Find Yours |
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240 | (1) |
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Crafting Your Elevator Pitch |
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240 | (2) |
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Additional Prerelease Marketing Materials |
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242 | (3) |
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Your iPhone App Deserves a Well-Designed Web Site |
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245 | (27) |
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Establishing a Web Site Infrastructure |
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246 | (6) |
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Anatomy of an iPhone App Web Site |
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252 | (19) |
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Before Selling, Start Collecting |
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271 | (1) |
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Why Site Compatibility with Mobile Safari Is So Important |
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272 | (7) |
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``I''m Ready for My Close-up, Mr. Viewport'' |
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273 | (1) |
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Using Browser Detection to Deliver Targeted Content |
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274 | (3) |
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Dynamically Replacing Flash with iPhone-Compatible Content |
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277 | (1) |
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Home Screen Bookmarking Made Beautiful |
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278 | (1) |
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Let's Make Some Noise: The Power of Blogs, Twitter, and Social Networks |
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279 | (17) |
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279 | (2) |
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281 | (9) |
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290 | (5) |
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Other Social Networks and Bookmarking Sites |
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295 | (1) |
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Commenting on Forums, Groups, and Blogs |
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296 | (1) |
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But Not Too Much Noise: Maintaining a Professional Reputation |
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296 | (2) |
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Everyone Loves a Winner: Collecting Prerelease Press and Testimonials |
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298 | (4) |
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302 | (1) |
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Keys to the Kingdom: The App Store Submission Process |
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303 | (42) |
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304 | (4) |
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304 | (1) |
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305 | (1) |
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Sustaining a Long-Term Business |
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305 | (2) |
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Perceived Value and Consumer Resistance |
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307 | (1) |
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Improving App Discovery: The Art of Keywords and Names |
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308 | (4) |
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308 | (2) |
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310 | (2) |
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Perfecting the Sales Pitch of Your App Description |
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312 | (3) |
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312 | (1) |
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313 | (1) |
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314 | (1) |
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A Picture Is Worth a Thousand Words: The Importance of Screenshots |
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315 | (3) |
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Choosing the Primary Screenshot |
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315 | (1) |
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When a Screenshot Is More Than a Screenshot |
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316 | (2) |
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Preparing Your Application Binary for the App Store |
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318 | (5) |
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Verify Your Distribution Certificate Is Still Installed |
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319 | (1) |
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Generate and Install an App Store Distribution Provisioning Profile |
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320 | (1) |
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Configure Your Xcode Project for App Store Distribution |
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321 | (1) |
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Compile Your iPhone Application |
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322 | (1) |
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Are We There Yet? Submitting Your App in iTunes Connect |
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323 | (17) |
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Ensure Your Contracts and Payment Settings Have Been Processed by Apple |
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323 | (1) |
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Add a New Application in iTunes Connect |
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324 | (1) |
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Submit Your App's Metadata |
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325 | (7) |
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Assign a Rating to Your App |
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332 | (2) |
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Upload Your App Binary, Large Icon, and Screenshots |
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334 | (1) |
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Set the Availability Date and Price |
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335 | (2) |
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Supporting Multiple Languages |
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337 | (1) |
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Confirm and Submit Your App for Review |
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337 | (1) |
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338 | (1) |
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Managing Your Own Expectations |
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339 | (1) |
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Try, Try Again: Dealing with App Store Rejections |
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340 | (1) |
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Approved! Making It to the Promised Land |
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341 | (2) |
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Analyzing Your App Store Sales Statistics |
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341 | (2) |
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343 | (2) |
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Increasing Awareness for Your iPhone App |
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345 | (32) |
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Dedicating As Much Effort to Marketing Your App As You Put into Developing It |
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345 | (2) |
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The Art of Crafting Effective Press Releases |
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347 | (10) |
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The Essential Ingredients of a Press Release |
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347 | (5) |
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The Virtual 24/7 Press Room |
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352 | (1) |
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353 | (4) |
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Issuing Promo Codes: Soliciting App Reviews on Influential Blogs and Review Sites |
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357 | (5) |
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Providing Review Materials |
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357 | (2) |
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359 | (1) |
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Publicity Requires Planning and Patience |
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360 | (2) |
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Using Promotions and Giveaways to Improve App Discovery |
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362 | (3) |
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Timing a Good Sale to Rejuvenate App Downloads |
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365 | (1) |
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Contemplating Sponsorships and Product Placement Deals |
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366 | (3) |
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Connecting with Customers: Delivering App Updates and Quality Support |
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369 | (2) |
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Additional Tips for Sustaining Momentum in the App Store |
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371 | (4) |
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Banking on the Prestige of Awards and Endorsements |
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371 | (1) |
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372 | (1) |
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Participating in Interviews and Podcasts |
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373 | (1) |
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Can Advertising Sell Apps? |
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373 | (2) |
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Looking Toward the Horizon |
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375 | (2) |
| Index |
|
377 | |
