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About the authors |
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iii |
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Preface |
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x |
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Part 1 The Event Context And Concept Development |
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1 |
(88) |
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Chapter 1 An overview of the event field |
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2 |
(23) |
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4 |
(1) |
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1.1 Special events as benchmarks for our lives |
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4 |
(1) |
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1.2 The modern Australian tradition of celebrations |
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4 |
(2) |
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1.3 The birth of an event industry |
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6 |
(4) |
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Challenges face the new industry |
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8 |
(1) |
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Events on the world stage |
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9 |
(1) |
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10 |
(3) |
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10 |
(3) |
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1.5 The structure of the event industry |
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13 |
(3) |
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14 |
(1) |
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Event management companies |
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14 |
(1) |
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14 |
(1) |
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14 |
(1) |
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14 |
(2) |
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External regulatory bodies |
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16 |
(1) |
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1.6 Event management, education and training |
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16 |
(4) |
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Identifying the knowledge and skills required by event managers |
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16 |
(1) |
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17 |
(1) |
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Career opportunities in events |
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18 |
(2) |
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20 |
(1) |
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20 |
(1) |
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20 |
(3) |
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23 |
(1) |
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24 |
(1) |
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Chapter 2 Perspectives on events |
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25 |
(30) |
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26 |
(1) |
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2.1 The government perspective |
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26 |
(2) |
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26 |
(1) |
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26 |
(1) |
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27 |
(1) |
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The role of government in events |
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27 |
(1) |
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28 |
(7) |
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29 |
(3) |
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32 |
(3) |
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2.3 Governments creating celebration spaces and precincts |
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35 |
(5) |
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Events and urban development |
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36 |
(4) |
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2.4 The corporate perspective |
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40 |
(2) |
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40 |
(2) |
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42 |
(1) |
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2.6 The community perspective |
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43 |
(2) |
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43 |
(1) |
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Regional festivals as community builders |
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44 |
(1) |
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The individual perspective |
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44 |
(1) |
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Major events and the community |
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44 |
(1) |
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2.7 Strategies for community engagement |
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45 |
(3) |
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48 |
(1) |
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48 |
(1) |
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48 |
(4) |
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52 |
(1) |
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53 |
(2) |
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Chapter 3 The event planning context |
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55 |
(14) |
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56 |
(1) |
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3.1 Contexts of event planning |
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56 |
(6) |
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Social and cultural context |
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56 |
(2) |
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58 |
(1) |
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The legal and regulatory context |
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59 |
(1) |
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60 |
(1) |
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61 |
(1) |
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62 |
(2) |
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64 |
(1) |
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64 |
(1) |
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64 |
(2) |
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66 |
(1) |
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67 |
(2) |
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Chapter 4 Conceptualising the event |
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69 |
(20) |
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70 |
(1) |
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4.1 Stakeholders in events |
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70 |
(1) |
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4.2 The host organisation |
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71 |
(3) |
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Types of host organisation |
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72 |
(1) |
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72 |
(2) |
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74 |
(1) |
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Sponsors as partners in events |
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75 |
(1) |
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75 |
(2) |
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76 |
(1) |
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Participants and spectators |
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77 |
(1) |
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77 |
(2) |
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77 |
(1) |
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Pitching and tendering for events |
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78 |
(1) |
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78 |
(1) |
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78 |
(1) |
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4.6 Creating the event concept |
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79 |
(5) |
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Defining the purpose of the event |
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79 |
(1) |
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Identifying the event audience |
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79 |
(1) |
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Deciding the timing of the event |
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80 |
(1) |
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80 |
(1) |
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Scanning the event environment |
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80 |
(1) |
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Developing the event concept |
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80 |
(1) |
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81 |
(1) |
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Designing the event experience |
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81 |
(1) |
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Summarising the process of creating the event concept |
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82 |
(2) |
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4.7 Evaluating the event concept |
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84 |
(2) |
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84 |
(1) |
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84 |
(1) |
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85 |
(1) |
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86 |
(1) |
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86 |
(1) |
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86 |
(2) |
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88 |
(1) |
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88 |
(1) |
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Part 2 Planning |
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89 |
(238) |
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Chapter 5 Strategic event planning |
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90 |
(29) |
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91 |
(1) |
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5.1 What is strategic planning? |
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91 |
(2) |
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The strategic planning process and event organisations |
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91 |
(2) |
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5.2 Strategic planning process for new and geographically mobile events |
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93 |
(19) |
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93 |
(8) |
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101 |
(10) |
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Strategic planning for existing events |
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111 |
(1) |
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112 |
(1) |
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112 |
(1) |
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112 |
(5) |
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117 |
(1) |
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118 |
(1) |
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Chapter 6 Event project management |
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119 |
(24) |
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120 |
(1) |
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6.1 What is a project and what is project management? |
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120 |
(1) |
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6.2 Considerations when applying project management in event settings |
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121 |
(1) |
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6.3 Skills and knowledge required by event project managers |
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122 |
(1) |
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6.4 Event project management stages |
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122 |
(15) |
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122 |
(2) |
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124 |
(4) |
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128 |
(6) |
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134 |
(2) |
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136 |
(1) |
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6.5 Project management software for events |
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137 |
(3) |
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140 |
(1) |
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140 |
(1) |
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140 |
(2) |
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142 |
(1) |
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142 |
(1) |
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Chapter 7 Event financial planning |
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143 |
(22) |
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144 |
(1) |
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7.1 The event financial management process |
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144 |
(11) |
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144 |
(10) |
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154 |
(1) |
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7.2 Useful tools, practices and concepts aligned with best practice event financial management |
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155 |
(6) |
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Fixed, variable and semi-variable costs |
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156 |
(1) |
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157 |
(1) |
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158 |
(1) |
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158 |
(1) |
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Profit and loss statements |
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159 |
(1) |
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Other financial considerations |
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159 |
(2) |
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161 |
(1) |
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161 |
(1) |
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162 |
(2) |
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164 |
(1) |
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164 |
(1) |
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Chapter 8 Human resource management and events |
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165 |
(26) |
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166 |
(1) |
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8.1 Considerations associated with human resource planning for events |
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166 |
(1) |
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8.2 The human resource management process for events |
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166 |
(15) |
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167 |
(1) |
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Human resource strategy and objectives |
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167 |
(4) |
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171 |
(1) |
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Recruitment, selection and induction |
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172 |
(7) |
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Training and professional development |
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179 |
(1) |
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Supervision and evaluation |
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179 |
(1) |
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Termination, outplacement and re-enlistment |
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180 |
(1) |
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Evaluation of process and outcomes |
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181 |
(1) |
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8.3 Motivating staff and volunteers |
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181 |
(3) |
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182 |
(1) |
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183 |
(1) |
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8.4 Building effective staff and volunteer teams |
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184 |
(1) |
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185 |
(1) |
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186 |
(1) |
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186 |
(1) |
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186 |
(3) |
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189 |
(1) |
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189 |
(2) |
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Chapter 9 Marketing and sponsorship planning |
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191 |
(40) |
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192 |
(1) |
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192 |
(1) |
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9.2 The characteristics of event experiences |
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192 |
(2) |
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9.3 Strategic marketing planning |
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194 |
(22) |
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195 |
(2) |
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197 |
(4) |
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The strategic marketing planning process |
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201 |
(15) |
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9.4 What is sponsorship and what benefits do sponsors seek |
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216 |
(1) |
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9.5 Influences on the decision of event organisers to become involved in sponsorship |
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217 |
(1) |
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The value of a sponsorship policy |
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218 |
(1) |
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9.6 Stages in developing an event sponsorship strategy |
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218 |
(7) |
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Profiling the event audience |
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218 |
(1) |
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Establishing potential sponsor benefits |
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219 |
(2) |
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Identifying potential sponsors |
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221 |
(1) |
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Identifying the sponsorship decision-maker |
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221 |
(1) |
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Preparing and presenting sponsorship proposals and opportunities |
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221 |
(1) |
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Negotiating event sponsorship contracts |
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222 |
(1) |
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223 |
(1) |
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Evaluating the effectiveness of a sponsorship |
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224 |
(1) |
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225 |
(1) |
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225 |
(1) |
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225 |
(2) |
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227 |
(1) |
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228 |
(3) |
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Chapter 10 Event tourism planning |
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231 |
(32) |
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232 |
(1) |
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10.1 Government involvement in event tourism |
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232 |
(1) |
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The event tourism strategic planning process |
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232 |
(1) |
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10.2 Situational analysis |
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233 |
(4) |
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10.3 Development of event tourism goals |
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237 |
(4) |
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Leveraging events for economic gain |
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238 |
(1) |
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Geographic dispersal of economic benefits flowing from event tourism |
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238 |
(1) |
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Destination branding and marketing |
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238 |
(1) |
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Creating off-season demand for tourism industry services |
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239 |
(1) |
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Enhancing visitor experiences |
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240 |
(1) |
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Catalyst for expansion and/or improvement of infrastructure |
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240 |
(1) |
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Progression of a destination's social, cultural and/or environmental agenda |
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240 |
(1) |
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10.4 Creation of an event tourism organisational structure |
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241 |
(1) |
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10.5 Development of an event tourism strategy |
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242 |
(4) |
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Existing/recurring event development |
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242 |
(1) |
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243 |
(1) |
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244 |
(1) |
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Some general considerations in event tourism strategy development |
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244 |
(2) |
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10.6 Implementation and evaluation of an event tourism strategy |
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246 |
(8) |
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246 |
(3) |
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Bid development and bid support services |
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249 |
(1) |
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249 |
(2) |
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251 |
(1) |
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Coordination, cooperation and facilitation |
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251 |
(1) |
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Event strategy evaluation |
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252 |
(2) |
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254 |
(1) |
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254 |
(1) |
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254 |
(6) |
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260 |
(1) |
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261 |
(2) |
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Chapter 11 Risk management |
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263 |
(20) |
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264 |
(1) |
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264 |
(1) |
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11.2 Risks in event settings |
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264 |
(2) |
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11.3 Developing a risk management culture |
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266 |
(1) |
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11.4 The risk management process |
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267 |
(1) |
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Establishing the scope, context and criteria |
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267 |
(1) |
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268 |
(11) |
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268 |
(1) |
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269 |
(1) |
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270 |
(1) |
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270 |
(1) |
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271 |
(5) |
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Consultation and communication |
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276 |
(1) |
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276 |
(3) |
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279 |
(1) |
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279 |
(1) |
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279 |
(2) |
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281 |
(1) |
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282 |
(1) |
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Chapter 12 Environmentally sustainable event management |
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283 |
(26) |
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284 |
(1) |
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12.1 The environmental impacts of event production |
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284 |
(15) |
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Sustainable purchasing in event planning |
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285 |
(3) |
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288 |
(3) |
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Recovering event waste resources |
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291 |
(6) |
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Sustainable transport solutions in event production |
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297 |
(1) |
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Sustainable water and sanitation for event production |
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298 |
(1) |
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298 |
(1) |
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12.2 Event sustainability policies |
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299 |
(3) |
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12.3 Measurement, industry initiatives and certification |
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302 |
(3) |
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302 |
(1) |
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303 |
(1) |
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Green event standards and certifications |
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303 |
(1) |
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Event sustainability as the norm |
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303 |
(2) |
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305 |
(1) |
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305 |
(1) |
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305 |
(2) |
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307 |
(1) |
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308 |
(1) |
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Chapter 13 Legal considerations in event planning and management |
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309 |
(18) |
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310 |
(1) |
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13.1 Legal structures for event ownership and management |
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310 |
(1) |
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310 |
(1) |
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311 |
(4) |
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311 |
(1) |
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312 |
(1) |
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Performance of the contract |
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312 |
(1) |
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Remedies for breach of contract |
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312 |
(1) |
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Selected considerations associated with event stakeholder contracts |
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313 |
(2) |
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13.3 Intellectual property |
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315 |
(2) |
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315 |
(1) |
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316 |
(1) |
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316 |
(1) |
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Special-purpose legislation to protect intellectual property |
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316 |
(1) |
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317 |
(1) |
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317 |
(1) |
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317 |
(2) |
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318 |
(1) |
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319 |
(2) |
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320 |
(1) |
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13.6 Regulations, licences and permits |
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321 |
(3) |
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324 |
(1) |
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324 |
(1) |
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324 |
(1) |
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325 |
(1) |
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326 |
(1) |
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326 |
(1) |
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326 |
(1) |
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Part 3 Event Operations And Evaluation |
|
327 |
(52) |
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Chapter 14 Event design and production |
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|
328 |
(29) |
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329 |
(1) |
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14.1 Key factors influencing event design decisions |
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329 |
(5) |
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329 |
(1) |
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330 |
(1) |
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331 |
(3) |
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14.2 Event design elements |
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334 |
(13) |
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334 |
(1) |
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335 |
(1) |
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335 |
(3) |
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338 |
(2) |
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340 |
(1) |
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340 |
(1) |
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341 |
(1) |
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342 |
(1) |
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343 |
(1) |
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Experience-enhancing technologies |
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344 |
(1) |
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344 |
(3) |
|
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Coordinating the event design experience |
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347 |
(1) |
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14.3 Selected event production considerations |
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|
347 |
(4) |
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347 |
(1) |
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348 |
(1) |
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Site/venue services and facilities |
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|
349 |
(1) |
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349 |
(1) |
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350 |
(1) |
|
|
Production schedules, running sheets, risk management and contingency plans |
|
|
350 |
(1) |
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351 |
(1) |
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351 |
(1) |
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|
351 |
(3) |
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|
354 |
(1) |
|
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|
354 |
(3) |
|
|
Chapter 15 Event evaluation and research |
|
|
357 |
(22) |
|
|
|
358 |
(1) |
|
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15.1 What is event evaluation? |
|
|
358 |
(1) |
|
|
|
358 |
(1) |
|
|
Event planning and delivery phase |
|
|
358 |
(1) |
|
|
Post-event evaluation phase |
|
|
358 |
(1) |
|
|
15.2 Post-event evaluation |
|
|
359 |
(6) |
|
|
Factors of potential concern in post-event evaluation |
|
|
359 |
(6) |
|
|
15.3 How event evaluations should be used |
|
|
365 |
(1) |
|
|
|
365 |
(1) |
|
|
15.4 The event evaluation process |
|
|
365 |
(7) |
|
|
Planning and identification of data requirements |
|
|
366 |
(1) |
|
|
|
366 |
(5) |
|
|
|
371 |
(1) |
|
|
|
371 |
(1) |
|
|
|
371 |
(1) |
|
|
|
372 |
(1) |
|
|
|
372 |
(1) |
|
|
|
372 |
(4) |
|
|
|
376 |
(1) |
|
|
|
377 |
(2) |
|
Future Skills Guide |
|
379 |
(38) |
|
Index |
|
417 |
|
