Are you ready to become a master of guerrilla marketing and joint ventures, the combined type of smarter marketing necessary for true entrepreneurial success worldwide in any economy and any marketplace. "Guerrilla Marketing and Joint Ventures" explains step-by-step how entrepreneurs can use smarter marketing and joint ventures to generate maximum profits from minimum investments. Put another way, applying what you are about to learn can help make your business grow very quickly for low or even zero-cost and real-life case studies (including the authors own experience of going from zero to 4 million customers in 30 days) will also show you how joint ventures can help an individual entrepreneur make millions in a very short space of time.
| Introduction |
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xi | |
| Preface |
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xiii | |
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PART ONE GUERRILLA MARKETING |
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1 | (64) |
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Chapter 1 Guerrilla Marketing Principles |
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3 | (25) |
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Interview with Jay Conrad Levinson |
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14 | (14) |
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Chapter 2 Low Cost, High Impact Guerrilla Marketing |
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28 | (31) |
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Chapter 3 Guerrilla Marketing Weapons |
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59 | (6) |
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PART TWO MY GUERRILLA STORY |
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65 | (90) |
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Chapter 4 How It All Started |
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67 | (9) |
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Chapter 5 Zero To 4 Million Customers In 30 Days |
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76 | (6) |
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Chapter 6 Joint Venture Brokering And Deal Making |
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82 | (11) |
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Chapter 7 How To Network Like a Guerrilla |
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93 | (4) |
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Chapter 8 How To Connect With Millionaires and Billionaires |
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97 | (8) |
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PART THREE MILLION DOLLAR PARTNERING |
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103 | (2) |
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Chapter 9 Million Dollar Partnering Using Joint Ventures |
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105 | (8) |
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Chapter 10 How To Identify Potential Joint Venture Partners |
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113 | (3) |
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Chapter 11 Finding Potential Joint Venture Partners |
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116 | (7) |
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Chapter 12 Approaching and Contacting Potential Joint Venture Partners |
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123 | (6) |
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Chapter 13 Questioning Potential Joint Venture Partners |
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129 | (4) |
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Chapter 14 How To Avoid Bad Joint Venture Partners |
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133 | (5) |
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Chapter 15 Writing a Million Dollar Joint Venture Proposal |
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138 | (8) |
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Chapter 16 Closing The Joint Venture Deal |
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146 | (9) |
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PART FOUR JOINT VENTURES AT WORK |
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155 | (16) |
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Chapter 17 Types of Joint Ventures |
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157 | (7) |
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Chapter 18 Offline Joint Ventures |
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164 | (3) |
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Chapter 19 Online Joint Ventures |
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167 | (4) |
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PART FIVE YOUR MILLION DOLLAR JOINT VENTURE PLAN |
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171 | (12) |
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Chapter 20 39 Quick Start Joint Venture Ideas |
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173 | (3) |
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Chapter 21 Your Joint Venture Checklist |
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176 | (2) |
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Chapter 22 Your 7 Day Joint Venture Action Plan |
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178 | (5) |
| Claim Your Bonus |
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183 | (1) |
| About the Authors |
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184 | |
Jay Conrad Levinson is the author of the best-selling marketing series in history, Guerrilla Marketing, plus 57 other business books. His books have sold 20 million copies worldwide. And his guerrilla concepts have influenced marketing so much that his books appear in 60 languages and are required reading in MBA programs worldwide. Jay taught guerrilla marketing for 10 years at the extension division of the University of California in Berkeley. He was a practitioner of it in the United States---as Senior VP at J.Walter Thompson, and in Europe, as Creative Director of Leo Burnett Advertising. He has been part of the creative teams that made household names of many of the most famous brands in history including: The Marlboro Man and The Pilsbury Doughboy. Jay sadly passed away on October 10th 2013 (a few weeks after this book was completed) and was the Chairman of Guerrilla Marketing International and the Guerrilla Marketing Association. He transformed so many lives and businesses as the Father of Guerrilla Marketing. Sohail Khan is founder of The Joint Venture Group. Prior to starting The Joint Venture Group, Sohail has had over 15 years of sales, joint venture marketing and business experience. Having previously built a multi-million dollar online training business which he started with just $1,000 in 2000, he then sold a majority stake to a $160M IT company in 2006 valuing the business at $10M. This accomplishment had him featured in many publications including Website Magazine and the Whos Who of Young Entrepreneurs. In 2008 the IT company went bust and Sohail lost everything but retained the knowledge and expertise of building a multi-million dollar business using just joint ventures. In 2009 Sohail set himself a challenge to make $1 Million within 12 months and using nothing but just his joint venture marketing expertise he managed to close a $1.5 Million joint venture in just 30 days! Sohail now trains and speaks on the topic of Joint Ventures and Business Growth around the world and has shared the stage with some of the worlds best business experts including, Brendon Burchard, Brian Tracy, Kevin Harrington, Joel Comm, Peggy McColl, Gary Vaynerchuck, Jairek Robbins, Mike Koenigs, Jay Conrad Levinson and many more. . .
