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INKED: The Ultimate Guide to Powerful Closing and Sales Negotiation Tactics that Unlock YES and Seal the Deal [Kietas viršelis]

4.21/5 (217 ratings by Goodreads)
(SalesGravy.com)
  • Formatas: Hardback, 336 pages, aukštis x plotis x storis: 218x147x33 mm, weight: 454 g
  • Serija: Jeb Blount
  • Išleidimo metai: 19-Mar-2020
  • Leidėjas: John Wiley & Sons Inc
  • ISBN-10: 1119540518
  • ISBN-13: 9781119540519
Kitos knygos pagal šią temą:
  • Formatas: Hardback, 336 pages, aukštis x plotis x storis: 218x147x33 mm, weight: 454 g
  • Serija: Jeb Blount
  • Išleidimo metai: 19-Mar-2020
  • Leidėjas: John Wiley & Sons Inc
  • ISBN-10: 1119540518
  • ISBN-13: 9781119540519
Kitos knygos pagal šią temą:

Learn powerful closing and sales negotiation tactics that unlock yes and seal the deal

Each year, sales professionals leave billions of dollars on the table because they are out gunned, out maneuvered, and out played by savvy buyers, who have been schooled in the art and science of negotiation. Worse, because negotiation feels like conflict and is uncomfortable, many avoid it all together—opting instead for deep discounting, a quick yes, and the path of least resistance to a commission check.

Either way, salespeople and their companies end up on the losing end of the deal. The result is a massive negative impact to the sales professional’s personal income. And, for their companies, reduced profits and diminished market valuation.   

As the thousands of attendees of Jeb Blount’s training programs already know, today’s buyers have more power than ever before—more information, more at stake, and more control over the sales process. His new book, INKED: The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the Deal, levels that playing field and gives you more control and more power over the outcomes of your deals. It’s time for a change. It’s time for salespeople to approach negotiating with confidence.

In his signature, straightforward style, Jeb pulls no punches. He slaps you right in the face with the cold, hard truth about why you fear and avoid negotiating, and he lays bare the reasons why you keep getting beaten by buyers who have been trained in how to play you. Then, he teaches you exactly what you need to know, do, and say to stand toe to toe with buyers and win.

Unlike so many other negotiating books that ignore the reality sellers face in the rapid negotiation situations common to real world sales, INKED is a sales-specific negotiation primer. You'll learn the tactics, techniques, and influence frameworks required to become a powerful and effective sales negotiator. You'll gain the skills to neutralize the psychological games buyers play to shake you emotionally, and get the prices, terms, and conditions you deserve. You’ll learn:

  • 10 Immutable Rules of Sales Negotiation
  • 5 Principles of Effective Negotiation Communication
  • How to Win on All 4 Levels of Sales Negotiation
  • Powerful Negotiation Psychology
  • How to Leverage Human Influence Frameworks to Achieve Your Objectives
  • How to Gain Control by Aligning the 3 Processes of Sales
  • How to Separate the Relationship from the Negotiation without Destroying the Relationship
  • How to Leverage Measurable Business Outcomes to Flip the Negotiation Script
  • How to Neutralize Procurement and Purchasing
  • How to Rise Above the 7 Disruptive Emotions that Hold You Back in Negotiations
  • Why You Must Never, Ever, Ever Give Your Leverage Away for Free

In INKED, you’ll learn directly from one of the most sought-after and celebrated sales trainers of our generation. Following in the footsteps of his blockbuster bestsellers Fanatical Prospecting, Sales EQ, and Objections, Jeb Blount's INKED puts the same strategies employed by his clients—a who’s who of the world’s most prestigious organizations—right into your hands. Join thousands of successful professionals using Jeb’s techniques, and unlock your true sales and income potential.

Foreword xi
PART I Introduction to Sales Negotiation
1(30)
Chapter 1 Sales Negotiation as a Discipline
3(6)
Chapter 2 Salespeople Suck at Negotiating
9(8)
Chapter 3 The Devil Is Discounting: The Case for Improving Sales Negotiation Skills
17(8)
Chapter 4 Sales Negotiation Skills Are Not One-Size-Fits-All
25(6)
PART II On Winning
31(30)
Chapter 5 Sales Negotiation Is About Winning for Your Team
33(8)
Chapter 6 Sales Negotiation Rule One: Win First, Then Negotiate
41(8)
Chapter 7 Timing Matters: Avoid Negotiating Red Herrings and Objections
49(6)
Chapter 8 Four Levels of Sales Negotiation
55(6)
PART III Sales Negotiation Strategy: Motivation, Leverage, and Power
61(70)
Chapter 9 MLP Strategy
63(2)
Chapter 10 Motivation
65(16)
Chapter 11 Leverage
81(14)
Chapter 12 Power Position
95(16)
Chapter 13 Discovery: The Fine Art of Building Your Case
111(10)
Chapter 14 Qualifying
121(10)
PART IV Emotional Discipline
131(38)
Chapter 15 The Seven Disruptive Emotions
133(4)
Chapter 16 Developing Emotional Self-Control
137(6)
Chapter 17 Relaxed, Assertive Confidence
143(4)
Chapter 18 Emotional Contagion: People Respond in Kind
147(4)
Chapter 19 Preparation and Practice
151(6)
Chapter 20 The Ledge Technique
157(6)
Chapter 21 Willpower and Emotional Discipline Are Finite
163(4)
Chapter 22 The Pipe Is Life: The Real Secret to Emotional Discipline
167(2)
PART V Sales Negotiation Planning
169(30)
Chapter 23 Be Prepared to Negotiate
171(4)
Chapter 24 Authority and Nonnegotiables
175(6)
Chapter 25 Stakeholder Negotiation Profiles, Negotiation List, BATNA Ranking
181(6)
Chapter 26 Developing Your Give-Take Playlist
187(12)
PART VI Sales Negotiation Communication
199(36)
Chapter 27 Seven Rules of Effective Sales Negotiation Communication
201(6)
Chapter 28 ACED: Navigating the Four Primary Stakeholder Communication Styles
207(10)
Chapter 29 Empathy and Outcome: The Dual Process Approach
217(8)
Chapter 30 Seven Keys to Effective Listening
225(6)
Chapter 31 Activating the Self-Disclosure Loop
231(4)
PART VII The DEAL Sales Conversation Framework
235(64)
Chapter 32 A Seat at the Table
237(4)
Chapter 33 Discover
241(16)
Chapter 34 Explain Your Position
257(12)
Chapter 35 Align on an Agreement
269(18)
Chapter 36 Lock It Down
287(4)
Chapter 37 The Next
Chapter and the Race to Relevance
291(8)
Notes 299(2)
Acknowledgments 301(2)
Training, Workshops, and Speaking 303(2)
About the Author 305(2)
Index 307
JEB BLOUNT is an acclaimed thought leader on sales, leadership, and customer experience—affectionately called the "hardest working man in sales." He is an international bestselling author of eleven books, including Fanatical Prospecting, Sales EQ, and Objections. Through his global training and consulting organization Sales Gravy, Jeb and his incredible team help companies of all sizes accelerate sales productivity and revenue growth fast.