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1 | (5) |
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Comparative Advertising in the United Kingdom |
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5 | (24) |
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6 | (2) |
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8 | (8) |
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8 | (1) |
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9 | (4) |
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13 | (3) |
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16 | (10) |
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Civil and Criminal Actions |
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16 | (2) |
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Trade Mark and Comparative Advertising |
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18 | (1) |
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Trade Marks Act 1938 section 4(1) |
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19 | (3) |
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Trade Marks Act 1994 section 10(6) |
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22 | (4) |
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26 | (3) |
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Comparative Advertising in Germany |
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29 | (12) |
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31 | (2) |
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The Application of 1 UWG to comparative Advertising |
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33 | (4) |
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The Judicial Implementation of the Directive |
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37 | (4) |
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The History, Scope and Exclusivity of the Directive |
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41 | (16) |
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4 | (40) |
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44 | (7) |
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44 | (1) |
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45 | (1) |
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The Mode of the Comparative Reference |
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46 | (2) |
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The Content of the Comparative Reference |
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48 | (3) |
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Exclusivity of the Directive |
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51 | (6) |
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Pre-emption of More Liberal Regimes |
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51 | (1) |
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Pre-emption of Trade Mark and Copyright Law |
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52 | (5) |
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The Substance of the Directive |
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57 | (30) |
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The Apparent Purpose of the Directive |
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57 | (2) |
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Comparative Advertising Incapable of Assisting Rational Consumer Choice |
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59 | (17) |
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59 | (7) |
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66 | (3) |
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Objectively Comparing Material, Relevant, Verifiable and Representative Features |
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69 | (1) |
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The Interpretation of Article 3a(1)(c) |
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69 | (3) |
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The Breadth of Article 3a(1)(c) |
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72 | (2) |
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The Policy of Article 3a(1)(c) |
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74 | (2) |
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Comparisons that do More than is Necessary to Assist Rational Consumer Choice |
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76 | (11) |
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80 | (2) |
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82 | (5) |
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The Implementation of the Directive |
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87 | (4) |
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91 | (6) |
| Appendix I United Kingdom Materials |
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97 | (46) |
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97 | (1) |
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2. The ITC Code of Advertising Standards and Practice |
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98 | (1) |
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3. Radio Authority Advertising and Sponsorship Code |
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99 | (1) |
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4. Trade Marks Act 1994, section 10(6) |
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100 | (2) |
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5. Barclays Bank PLC v. RBS Advanta (Chancery Division, 26 January 1996, Laddie J, [ 1996] RPC 307) |
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102 | (6) |
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6. Vodafone Group PLC v. Orange Personal Communications Services Ltd. (Chancery Division, 10 July 1996, Jacob J [ 1997] FSR 34) |
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108 | (11) |
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7. British Telecommunications PLC v. AT & T Communications (UK) Ltd., (Chancery Division, 18 December 1996, M. Crystal QC Unreported) |
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119 | (8) |
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8. Cable & Wireless PLC v. British Telecommunications PLC (Chancery Division, 8 December 1997, Jacob J [ 1998] FSR 383) |
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127 | (6) |
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9. Emaco Ltd. v. Dyson Appliances Ltd., (Chancery Division, 26 January 1999, Parker J, Unreported) |
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133 | (10) |
| Appendix II German Materials |
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143 | (24) |
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1. Gesetz gegen den unlauteren Wettbewerb |
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143 | (1) |
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2. Testpreis-Angebot (Bundesgerichtshof, 1ZR 211/95, 5 February 1998) |
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143 | (9) |
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3. Preisvergleichsliste II (Bundesgerichtshof, No. 1 ZR 2/96, 23 April 1998) |
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152 | (4) |
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4. Vergleichen Sie (Bundesgerichtshof No. 1 ZR 69/96, 15 October 1998) |
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156 | (5) |
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5. McDonald's/Burger King (Landgericht Koln No. 81 0 185/98, 29 January 1999) |
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161 | (6) |
| Appendix III European Community Preparatory Materials |
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167 | (56) |
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1. Explanatory Memorandum to the Draft of 1991, COM (91) 147 final-SYN 343, Brussels, 21 June 1991 |
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167 | (21) |
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2. Explanatory Memorandum to the Draft of 1991, COM(94)151 final-COD 343, Brussels, 21 April 1994 |
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188 | (8) |
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3. Opinion of the Commission on the European Parliament's Amendments to the Council's Common Position (COM(96) 700) final-DOC 343, Brussels, 13 December 1996 |
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196 | (2) |
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4. The Text of the 1991 Draft, 1994 Draft and Council's Common Position |
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198 | (25) |
| Appendix IV Directive 97/55/EC (OJ 1997 L290/18) |
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