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El. knyga: Small Business Revolution: How Owners and Entrepreneurs Can Succeed

3.17/5 (24 ratings by Goodreads)
  • Formatas: PDF+DRM
  • Išleidimo metai: 17-Sep-2021
  • Leidėjas: John Wiley & Sons Inc
  • Kalba: eng
  • ISBN-13: 9781119802655
Kitos knygos pagal šią temą:
  • Formatas: PDF+DRM
  • Išleidimo metai: 17-Sep-2021
  • Leidėjas: John Wiley & Sons Inc
  • Kalba: eng
  • ISBN-13: 9781119802655
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"Part uplifting narrative and part instructional manual, Small Business Revolution explains how SMBs can endure a recession and remake themselves for a post-pandemic marketplace. Using examples from the award-winning TV show of the same name and from Deluxe's 4.5 million customers, entrepreneurs and small business owners will learn how to manage cash flow in a recession, navigate payroll costs in a turbulent time, adjust to new customer buying experiences, embrace new revenue and marketing channels, and engage and leverage their community to build back stronger than ever"--

Equip your small business for dramatic growth and success in any environment 

In&;Small Business Revolution: How Owners and Entrepreneurs Can Succeed, small business expert&;and President and CEO of Deluxe Corp. Barry C. McCarthy delivers a stirring combination of uplifting narrative and small business instruction manual. Featuring inspiring stories from the company’s 106-year history and anecdotes from its Emmy-nominated TV show Small Business Revolution, this book offers readers the opportunity to learn how to grow and thrive in their business in any environment, from a booming economy to a post-pandemic marketplace. 

Whether you're just starting to plan your new business or you are a seasoned veteran in the small business trenches, you'll discover a wealth of information to help you structure your business to reach customers, find talent, understand finances, and so much more. You'll find guidance on: 

  • How to get your costs in line when your expenses have changed 
  • Mastering new tools to manage payments and payroll, including contactless and remote payments 
  • Maintaining relationships with your existing customers while reaching out to new ones 
  • How to manage cash and, how to retain employees through lean times, and more 

Perfect for the millions of brave, courageous, and strong individuals who plan to start or run a small business during one of the most challenging times in recent memory,&;Small Business Revolution&;is an indispensable guide to helping your enterprise survive and succeed during unprecedented challenges. 

Introduction xi
Chapter 1 The Small Business: You Are a Very Big Part of America
1(12)
Chapter 2 Why? Tough Questions, Tough Decisions
13(16)
Chapter 3 Crucial Numbers
29(20)
Chapter 4 Concentric Circles
49(16)
Chapter 5 Getting Visible
65(22)
Chapter 6 Bringing in Business
87(14)
Chapter 7 The Craft of Persuasion
101(22)
Chapter 8 Relationships
123(16)
Chapter 9 Vulnerabilities
139(8)
Chapter 10 The Power of Email
147(14)
Chapter 11 The Right Way to Use Social Media
161(14)
Chapter 12 Power Tools
175(16)
Chapter 13 Your Team
191(10)
Chapter 14 Eyes Wide Open
201(6)
Epilogue: When to Abandon the Dream? 207(6)
Notes 213(4)
Acknowledgments 217(4)
About the Author 221(2)
Index 223
BARRY C. MCCARTHY is President and CEO of Deluxe Corporation (NYSE: DLX), a Trusted Payments and Business Technology company. For more than 100 years Deluxe has helped millions of businesses of all sizes pay, get paid, optimize, and grow. Barry is an award-winning internet, cloud, and mobile payments pioneer, who has an extensive track record of building innovative tech-driven solutions for financial institutions, enterprises, and small businesses. He is a two-time entrepreneur and community leader, who, like Deluxe, believes when businesses succeed communities thrive.