"This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. The book takes a reader-friendly "recipe" approach to writing in public relations, advertising, sales and marketing, and other business communication contexts, illustrated with examples of each type of document. With concise chapters on ethical and legal aspects of strategic writing, including diversity and inclusion, this thoroughly updatedfifth edition also includes additional document samples and coverage of writing for various social media platforms. Packed with pedagogical resources, Strategic Writing offers instructors a complete, ready-to-use course. Strategic Writing is an essentialand adaptable textbook for undergraduate courses in public relations, advertising, and strategic communications writing, particularly those that take a multidisciplinary approach. A companion website for instructors features an instructor's manual, Powerpoint presentations, sample assignments with grading rubrics, and test banks is available at www.routledge.com/cw/marsh"--
This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents.
Strategic Writing
takes a reader-friendly "recipe" approach to writing in public relations, advertising, sales and marketing, and other business communication contexts, illustrated with examples of each type of document. With concise chapters on topics such as ethical and legal aspects of strategic writing, including diversity and inclusion, this thoroughly updated fifth edition also includes additional document samples and coverage of writing for various social media platforms. Packed with pedagogical resources,
Strategic Writing offers instructors a complete, ready-to-use course.
It is an essential and adaptable textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary and multimedia approach.
Strategic Writing
is ideally suited for online courses. In addition to syllabi for both online and traditional courses, the instructors manual includes Tips for Teaching Strategic Writing Online. Those tips include easy guidelines for converting the books PowerPoint slides to videos with voiceovers for online lectures. The books recipe-with-examples approach enhances student self-instruction, particularly when combined with the companion websites sample assignments and grading rubrics for every document. Visit the site at www.routledge.com/cw/marsh.
