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Web Business Engineering: Using Offline Activities to Drive Internet Strategies [Minkštas viršelis]

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  • Formatas: Paperback / softback, 256 pages, aukštis x plotis x storis: 234x189x18 mm, weight: 523 g
  • Išleidimo metai: 20-Nov-2000
  • Leidėjas: Addison Wesley
  • ISBN-10: 020160468X
  • ISBN-13: 9780201604689
Kitos knygos pagal šią temą:
Web Business Engineering: Using Offline Activities to Drive Internet StrategiesDidesnis paveikslėlis
  • Formatas: Paperback / softback, 256 pages, aukštis x plotis x storis: 234x189x18 mm, weight: 523 g
  • Išleidimo metai: 20-Nov-2000
  • Leidėjas: Addison Wesley
  • ISBN-10: 020160468X
  • ISBN-13: 9780201604689
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9780201604689.html
Raktažodžiai:
Many Web developers have powerful technical skills, but limited understanding of business processes; conversely, many managers understand business processes intimately, but do not understand how to leverage Web technologies to improve them. This book bridges the gap, giving technical professionals and managers a systematic approach for analyzing their offline processes and identifying the best opportunities to add value through Web technology. Every business offers a goldmine of opportunities for using Web technology to increase revenue and reduce costs -- but every business is different. This is the first book to help you identify your opportunities -- and act on them. Web Business Engineering starts with a quick primer designed to help Web developers think about business the way managers do. Next, it shows how to map business processes and build "value models" that depict their costs and benefits; and, using these maps, identify key opportunities for adding value with Web technologies. Flor shows how to discover innovative ways to use the Web that go far beyond supporting existing business activities.

Daugiau informacijos

Many Web developers have powerful technical skills, but limited understanding of business processes; conversely, many managers understand business processes intimately, but do not understand how to leverage Web technologies to improve them. This book bridges the gap, giving technical professionals and managers a systematic approach for analyzing their offline processes and identifying the best opportunities to add value through Web technology. Every business offers a goldmine of opportunities for using Web technology to increase revenue and reduce costs -- but every business is different. This is the first book to help you identify your opportunities -- and act on them. Web Business Engineering starts with a quick primer designed to help Web developers think about business the way managers do. Next, it shows how to map business processes and build "value models" that depict their costs and benefits; and, using these maps, identify key opportunities for adding value with Web technologies. Flor shows how to discover innovative ways to use the Web that go far beyond supporting existing business activities.
Preface xiii
Acknowledgments xv
Introduction xvii
SECTION 1: WEB BUSINESS 101 1(48)
Business Building Blocks
3(10)
Executive Summary
3(1)
Objectives
3(1)
Introduction
4(1)
How an Idea Becomes a Product: The Case of the Guitar
5(5)
The Value Chain and the Web
10(3)
Competition and the Web
13(10)
Executive Summary
13(1)
Objectives
13(1)
Introduction
14(1)
Understanding the Effects of Competition: The Case of the Guitar Maker
14(4)
Basic Strategic Moves
18(5)
The Role of Information in the Value Chain
23(12)
Executive Summary
23(1)
Objectives
24(1)
Introduction
24(1)
How Information Supports the Value Chain for Physical Products
25(2)
Knowledge-Intensive Products
27(2)
Pure Information-Based Products
29(2)
New Business Models: The Autonomous Business
31(4)
Value and Valuing a Web Site
35(14)
Executive Summary
35(1)
Objectives
35(1)
Introduction
36(1)
The Web Site Proposal
36(2)
Value: Return on Investment (ROI)
38(3)
Net Present Value (NPV)
41(5)
Some Alternatives to NPV & ROI: Payback and IRR
46(3)
SECTION
2. WEB BUSINESS ENGINEERING: A QUICK PRIMER		 49(64)
Introduction to Web Business Engineering: Motivation and Basic Principles
51(12)
Executive Summary
51(1)
Objectives
52(1)
Introduction
52(1)
Definition: Web Business Engineering
53(1)
Ways of Studying Business Processes
53(2)
The Web Business Engineering Framework
55(6)
Basic Steps in Web Business Engineering
61(2)
Quick Primer: Step 1, Map Business Activities
63(16)
Executive Summary
63(1)
Objectives
63(1)
Introduction
64(1)
Mapping Notation
65(6)
The Employee Distance Education Case (EDEC)
71(8)
Quick Primer: Step 2, Model Activity Value
79(14)
Executive Summary
79(1)
Objectives
80(1)
Introduction
80(1)
Valuing a Business Activity
80(2)
Case (Continued): Building an Interaction Cost Model for the EDEC Assignment Mailings
82(11)
Quick Primer: Step 3, Diagnose Problems and Opportunities
93(8)
Executive Summary
93(1)
Objectives
94(1)
Introduction
94(1)
Case (Continued): Diagnosing the EDEC Mailing Costs
95(6)
Quick Primer: Step 4, Design Treatments
101(12)
Executive Summary
101(1)
Objectives
101(1)
Introduction
102(1)
Case (Continued): Finding Treatments for the EDEC Mailing Assignments
102(11)
SECTION 3: CASE STUDIES: PUTTING OFFLINE ACTIVITIES ONLINE 113(50)
Wbe in Small Businesses: The Case of The Hair Salon
113(14)
Executive Summary
115(1)
Objectives
115(1)
Introduction
115(2)
Case Study: Hair Crafters
117(1)
Map Business Activity (Haircut)
118(2)
Map Business Activity (Hair Care Products)
120(1)
Map Business Activity (Reminder Card)
121(1)
Model Activity Value, Diagnose Problems and Opportunities
122(1)
Design Treatments
122(5)
Wbe in Large Institutions: The Online Survey Case
127(14)
Executive Summary
127(1)
Objectives
128(1)
Introduction
128(1)
Case Study: Background
129(3)
Map Activity (Distributing the Survey)
132(1)
Map Activity (Result Generation)
133(1)
Map Activity (Result Distribution)
134(1)
Model the Value of the Survey Activity
135(3)
Diagnose the Survey Activity
138(1)
Design Treatments
138(3)
Wbe in Social/Cultural Situations: The Case of the Online Matchmaking Service
141(22)
Executive Summary
141(1)
Objectives
142(1)
Introduction
142(1)
Case Study: Background
143(1)
Map Newspaper Matchmaking
144(2)
Value Newspaper Matchmaking
146(2)
Diagnose Newspaper Matchmaking
148(1)
Design Treatments for Newspaper Matchmaking
149(14)
SECTION 4: CASE STUDIES: APPLYING WEB BUSINESS ENGINEERING TO ONLINE ACTIVITIES 163(46)
Marketing Your Web Site
165(18)
Executive Summary
165(1)
Objectives
165(1)
Introduction
166(1)
Ten Free Ways of Generating Traffic
167(11)
The Product
178(1)
Map (Prototype) Activity
178(2)
Treat Business
180(3)
Fundamentals of Memetic Marketing
183(14)
Executive Summary
183(1)
Objectives
184(1)
Introduction
184(1)
What Makes a Good Meme?
185(2)
How a Meme Spreads Without Technology
187(2)
How to use the Web to Replicate a Meme
189(3)
Example: A Good Meme and Web Replicator
192(5)
Issues in Revenue Generation for Information-Based Web Businesses
197(12)
Executive Summary
197(1)
Objectives
198(1)
Introduction
198(2)
Case: Dating Expert Matchmaking Activity
200(5)
Deciding What to Charge for: High Value, Low Risk
205(1)
Information Currency
206(2)
Conclusion
208(1)
Bibliography 209(2)
Index 211
Nick V. Flor is a Professor of Information Systems at Carnegie Mellon's Graduate School of Industrial Administration. On the vanguard of business/technology interaction, he was the first professor at a top-ranked graduate school to teach business uses of the Web. He is also a researcher, consultant to high-tech industries, and international lecturer on the topic. This book represents the culmination of over four years of research, teaching, and consulting. He has a Ph.D. in Cognitive Science, an MS in Human-Computer Interaction, and a BS in Computer Science from the University of California, San Diego. He owns two highly profitable Web businesses--www.datingexpert.com and www.yesnomaybe.com--designed using the techniques in this book.





020160468XAB04062001