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135 Tips for Writing Successful Business Document [Minkštas viršelis]

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  • Formatas: Paperback / softback, 256 pages, aukštis x plotis: 246x189 mm
  • Išleidimo metai: 03-May-2006
  • Leidėjas: Houghton Mifflin
  • ISBN-10: 0618659919
  • ISBN-13: 9780618659913
Kitos knygos pagal šią temą:
135 Tips for Writing Successful Business DocumentDidesnis paveikslėlis
  • Formatas: Paperback / softback, 256 pages, aukštis x plotis: 246x189 mm
  • Išleidimo metai: 03-May-2006
  • Leidėjas: Houghton Mifflin
  • ISBN-10: 0618659919
  • ISBN-13: 9780618659913
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9780618659913.html
Raktažodžiai:
The ability to write well is a critical skill for professionals in nearly every field. Good writers provide leadership, influence decisions, and advance their own careers. In this new book, Sheryl Lindsell-Roberts draws from her twenty-plus years of experience as a successful consultant for clients in business, education, and government. In a lively, engaging style, she explains how to write persuasively for virtually any audience.Part 1 addresses the basics of all business writing: understanding the reader, drafting, achieving the right tone, creating visual impact, and editing.Part 2 provides more specific advice on brochures, executive summaries, speeches, PowerPoint presentations, Web site content, and much more. Concrete examples illustrate practical strategies such as how to present a message positively instead of negatively, how to sequence information for different kinds of readers, and how to use charts to highlight key points.Packed with valuable information obtained from actual clients in the field, 135 Tips for Writing Successful Business Documents is guaranteed to help anyone who reads it write to hit the mark.
Introduction xv
PART ONE Getting Started: Necessary for All Documents 1(46)
START UP SHEET
3(7)
1. Identify your primary reader. Do you have multiple readers?
3(2)
2. Understand what your reader needs to know about the subject.
5(1)
3. Know what's in it for your reader.
6(1)
4. Determine if your writing needs a special angle or point of view.
7(1)
5. Anticipate your reader's attitude toward the subject.
7(1)
6. Pinpoint your purpose and action item.
7(1)
7. Write in one sentence the key point you want the reader to remember.
8(2)
DELIVERY
10(3)
8. Know who should receive a copy of the message.
10(1)
9. Understand the best way to deliver the message.
10(2)
10. Know the best time to deliver the message.
12(1)
MESSAGE
13(5)
11. Ask yourself the questions your reader will have: Who? What? When? Where? Why? How?
13(1)
12. Write headlines that tell your story.
14(2)
13. Sequence the headlines strategically.
16(2)
DRAFTING
18(3)
14. Develop a drafting process.
18(1)
15. Revisit the draft.
19(2)
VISUAL IMPACT
21(9)
16. Allow ample white space.
22(1)
17. Use headlines, subheads, and sidelines.
23(1)
18. Use bulleted and numbered lists, when appropriate.
24(1)
19. Use charts, tables, and graphs, when appropriate.
25(3)
20. Use color judiciously.
28(2)
TONE
30(13)
21. Keep it short and simple (KISS).
30(5)
22. Use positive words, rather than negative words.
35(1)
23. Use the active voice.
36(1)
24. Use you and your more than I, me, we, and us.
37(1)
25. Be consistent and clear.
37(2)
26. Use gender-neutral terms.
39(1)
27. Use industry-related jargon appropriately.
40(1)
28. Think seriously about being funny.
40(3)
PROOFREADING AND EDITING
43(4)
29. Proofread for accuracy and consistency.
43(1)
30. Edit for content.
44(3)
PART TWO Moving Forward: A Wide Array of Business Documents 47
ABSTRACTS
49(2)
31. Write a descriptive abstract.
50(1)
32. Write an informative abstract.
50(1)
ARTICLES
51(5)
33. Follow the guidelines.
51(1)
34. Write a dynamite summary.
52(1)
35. Read the masthead.
53(1)
36. Write a compelling query letter.
53(2)
37. Enhance your career with a technical article.
55(1)
BROCHURES
56(7)
38. Determine the format.
56(3)
39. Remember that this is about your reader, not about you.
59(2)
40. Follow general guidelines.
61(2)
BUSINESS PLANS
63(5)
41. Determine what you need for content.
63(3)
42. Know what to avoid.
66(2)
COLLABORATIVE WRITING
68(15)
43. Know the role you play.
68(1)
44. Create a list of responsibilities.
69(1)
45. Generate a production schedule.
69(2)
46. Brainstorm to generate ideas.
71(1)
47. Draft collaboratively.
72(1)
48. Organize a peer review.
72(1)
49. Use group writing tools.
72(1)
50. Write a subject line that delivers an informative, compelling message.
73(1)
51. Deliver the message in the subject line, when appropriate.
74(1)
52. Change the subject line when replying to a message.
75(1)
53. Know when to reply to sender or to all.
76(1)
54. Use a salutation and a complimentary closing.
76(1)
55. Create an electronic signature.
77(1)
56. Use Bcc appropriately.
78(1)
57. Create an easy-to-read message.
79(4)
EXECUTIVE SUMMARIES
83(6)
58. Write the executive summary after you finish the longer document.
84(1)
59. Use technical terms cautiously.
84(1)
60. Sequence information to have the most impact on your reader.
85(4)
GRANTS
89(7)
61. Acquire guidelines.
90(1)
62. Start with the planning.
91(1)
63. Build partners, not funders.
91(1)
64. Know what to include.
92(4)
INSTRUCTIONS AND PROCEDURES
96(7)
65. Think of yourself as the teacher and the reader as the learner.
96(1)
66. Understand how your reader will use the instructions.
97(1)
67. Chunk information.
98(1)
68. Include enough details.
98(1)
69. Use the step-action table.
99(2)
70. Highlight warnings.
101(1)
71. Test, test, and test again.
101(2)
LETTERS
103(9)
72. Know where the parts go.
103(3)
73. Avoid trite expressions.
106(1)
74. Use correct style.
107(1)
75. Format a multiple-page letter correctly.
108(4)
MEETING MINUTES
112(3)
76. Be comfortable and be prepared.
112(1)
77. Know what to include.
112(1)
78. Standardize your format.
113(2)
MISSION STATEMENTS
115(2)
79. Express the vision of your company.
115(1)
80. Know what to omit.
116(1)
PRESS RELEASES
117(7)
81. Do your homework.
117(1)
82. Write a press release that's of interest to readers.
118(1)
83. Use correct formatting.
119(2)
84. Use the power of the Internet.
121(3)
POWERPOINT PRESENTATIONS
124(9)
85. Know your audience.
124(1)
86. Use the power of persuasion.
125(1)
87. Distinguish between what to include in the visuals and what to say.
125(1)
88. Prepare one visual for each point.
126(1)
89. Craft text strategically.
127(1)
90. Use graphics to enhance the message.
127(1)
91. Create a storyboard.
128(1)
92. Use handout notes effectively.
129(4)
PROPOSALS
133(9)
93. Write a convincing internal proposal.
133(1)
94. Write a winning external proposal.
134(3)
95. Include why the prospect should select you over other candidates.
137(1)
96. Get to know the RFP or RFQ.
137(3)
97. Understand the evaluation process.
140(1)
98. Brace for the results.
140(2)
QUESTIONNAIRES
142(6)
99. Get up close and personal.
142(1)
100. Realize the benefits of mail or Web questionnaires.
143(1)
101. Design the questionnaire.
144(3)
102. Learn from the results.
147(1)
RESUMES
148(7)
103. Start with a summary of your qualifications.
148(1)
104. Use keywords to pump up your prose.
149(1)
105. Use results-oriented bullets.
150(1)
106. Include awards, publications, or special recognition.
150(1)
107. Know what to omit.
151(1)
108. Send each resume with a customized letter.
151(4)
REPORTS
155(6)
109. Determine the scope.
155(1)
110. Understand your readers.
156(1)
111. Know what to include in an informal report.
156(1)
112. Know what to include in a formal report.
157(4)
SPEC SHEETS
161(5)
113. Understand how to develop specifications.
161(1)
114. Write specs in their natural order.
162(4)
SPEECHES
166(9)
115. Ask yourself four basic questions.
166(1)
116. Make the opening and closing memorable.
167(1)
117. Use the right tone.
168(2)
118. Write as you speak.
170(1)
119. Be aware of your speech patterns.
171(1)
120. Omit trite or inappropriate expressions.
172(1)
121. Think internationally.
172(3)
WEBSITES
175(10)
122. Captivate visitors on the homepage.
176(1)
123. Highlight what differentiates you from your competitors.
176(1)
124. Identify key words and phrases so readers find your site easily.
177(1)
125. Focus on your visitor, not on your company or yourself.
178(1)
126. Stress benefits, not features.
178(1)
127. Craft compelling, informational headlines.
179(1)
128. Write for readability.
180(1)
129. Prolong visits by offering something of value.
181(1)
130. Don't overwhelm visitors with the design or graphics.
181(1)
131. Be sensitive to international audiences.
182(1)
132. Understand why websites don't bring in new business.
183(1)
133. Test, test, and test.
184(1)
WHITE PAPERS
185
134. Use a logical structure.
185(1)
135. Know what to avoid.
186