For courses in introductory advertising.
This package includes MyLab Marketing.
Increase the relevancy and effectiveness of marketing communications
Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications.
And with a new author joining the team, the 11th Edition features a significant reorganization and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together -- ensuring students are prepared to deal with the latest industry practices in their future careers.
Reach every student by pairing this text with MyLab Marketing
MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted authors content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Marketing.
NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab and Mastering platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide.
Used books, rentals, and purchases made outside of Pearson
If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.
For courses in introductory advertising.
This package includes MyLab Marketing.
Increase the relevancy and effectiveness of marketing communications
Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing integrated marketing communications.
And with a new author joining the team, the 11th Edition features a significant reorganization and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together -- ensuring theyre prepared to deal with the latest industry practices in their future careers.
Personalize learning with MyLab Marketing
By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.
0134830113 / 9780134830117 Advertising & IMC: Principles and Practice Plus MyLab Marketing with Pearson eText -- Access Card Package
Package consists of:
- 0134450620 / 9780134450629 MyLab Marketing with Pearson eText -- Access Card -- for Advertising & IMC: Principles and Practice
- 0134480430 / 9780134480435 Advertising & IMC: Principles and Practice
