| Introduction |
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1 | (9) |
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1 P. T. Barnum -- The Art of Money Getting (1880) |
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There are no shortcuts to business success; good character is everything |
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10 | (6) |
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2 Richard Branson -- Losing My Virginity (1998) |
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Don't be afraid to be different. On entering any new field or an industry, aim to shake it up and provide new value |
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16 | (6) |
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3 Andrew Carnegie -- The Gospel of Wealth (1899) |
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The wealth creator has a moral obligation to enrich the lives of others in whatever way they can |
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22 | (6) |
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4 Alfred Chandler -- The Visible Hand (1977) |
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It is not entrepreneurship but management that has brought the greatest advances in business |
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28 | (8) |
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5 Ron Chernow -- Titan: The Life of John D. Rockefeller, Sr. (1998) |
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Society's interests are best served by giant monopolies which provide quality and lower prices for the consumer |
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36 | (8) |
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6 Clayton Christensen -- The Innovator's Dilemma (1997) |
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Businesses must purposefully engage in "disruptive innovation" if they are to survive and prosper |
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44 | (8) |
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7 Duncan Clark -- Alibaba: The House That Jack Ma Built (2016) |
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Don't be cowed by the big players in your industry. Vision, patience, and agility can see you outpace them |
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52 | (8) |
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8 Jim Collins -- Great by Choice (2011) |
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Great companies outperform even in turbulent times |
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60 | (6) |
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9 W. Edwards Deming -- Out of the Crisis (1982) |
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Enterprises with an extreme focus on quality, better systems and constant improvement have the edge |
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66 | (8) |
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10 Peter Drucker -- The Effective Executive (1967) |
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Effectiveness at work depends on clarity of aims and the desire to contribute |
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74 | (8) |
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11 Roger Fisher, William Ury & Bruce Patton -- Getting To Yes (2011) |
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Successful negotiation is based on principles, not pressure |
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82 | (8) |
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12 Martin Ford -- Rise of the Robots (2015) |
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Automation and artificial intelligence will change the landscape of work and production forever |
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90 | (10) |
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13 Michael E. Gerber -- The E-Myth Revisited (2001) |
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The key to real prosperity in business is to work on your enterprise, not in it |
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100 | (6) |
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14 Conrad Hilton -- Be My Guest (1957) |
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Faith in your idea and thinking big are essential to building a great business |
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106 | (6) |
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15 Ben Horowitz -- The Hard Thing About Hard Things (2014) |
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Nothing really prepares you for leading an organization and getting it through the inevitable crises |
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112 | (8) |
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16 Walter Isaacson -- Steve Jobs (2011) |
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A great vision can require shocking intensity to realize |
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120 | (8) |
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17 Josh Kaufman -- The Personal MBA (2010) |
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You don't have to spend a fortune getting a good business education |
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128 | (8) |
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18 Guy Kawasaki -- The Art of the Start (2004) |
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The fundamental purpose in starting any new enterprise is to create meaning |
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136 | (6) |
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19 John Kay -- Obliquity (2010) |
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Companies that put profits before mission inevitably falter in the long-term |
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142 | (6) |
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20 Stuart Kells -- Penguin and the Lane Brothers (2015) |
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Build an enterprise that uplifts people or opens up knowledge to millions |
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148 | (8) |
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21 W. Chan Kim & Renee Mauborgne -- Blue Ocean Strategy (2005) |
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Companies make the mistake of focusing on the competition when they should be focused on creating big leaps in value |
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156 | (8) |
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22 Phil Knight -- Shoe Dog (2016) |
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A great businesses can be the result of a personal passion writ large |
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164 | (8) |
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23 Richard Koch & Greg Lockwood -- Simplify (2016) |
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It is the radical simplifiers of products and services, rather than the innovators, that win the big prizes in business |
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172 | (8) |
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24 Terry Leahy -- Management in Ten Words (2012) |
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Simplicity and clarity are the most powerful advantages in business, but you only arrive at them by being radically customer-centric |
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180 | (8) |
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25 Patrick Lencioni -- The Five Dysfunctions of a Team (2002) |
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The best teams trust each other, welcome conflict, are accountable, and focus on results |
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188 | (8) |
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26 Marc Levinson -- The Box (2006) |
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How a simple innovation, the shipping container, transformed world trade |
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196 | (8) |
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27 Theodore Levitt -- Marketing Myopia (1960) |
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Truly understand what business you are in, and you have a chance of shaping your future |
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204 | (6) |
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28 Stanley McChrystal -- Team of Teams (2015) |
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Transparency of information enables people to make good decisions and creates unity of purpose |
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210 | (8) |
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29 Douglas McGregor -- The Human Side of Enterprise (1960) |
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People will naturally want to do their best for an organization if they feel that their higher personal development goals are being met |
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218 | (8) |
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30 Geoffrey A. Moore -- Crossing the Chasm (1991) |
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Attracting early adopters to your product does not mean you will capture the mainstream market |
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226 | (6) |
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31 Tom Rath & Barry Conchie -- Strengths Based Leadership (2008) |
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Maximizing your strengths, not trying to correct for your weaknesses, is the key to work success |
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232 | (6) |
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32 Al Ries & Jack Trout -- Positioning (1981) |
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Successful companies don't simply sell products, they occupy very specific spaces in people's minds |
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238 | (8) |
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33 Eric Ries -- The Lean Startup (2011) |
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A lack of resources can be a boon in creating new enterprises, with experimentation and analysis replacing grand strategy and capital |
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246 | (6) |
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34 Sheryl Sandberg -- Lean In (2013) |
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More women at the top is not just good for its own sake, companies will only succeed if they are properly representative of half of their market |
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252 | (8) |
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35 Eric Schmidt & Jonathan Rosenberg -- How Google Works (2015) |
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Only by creating a culture of learning and innovation will you attract the right people to your enterprise |
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260 | (8) |
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36 Alice Schroeder -- The Snowball: Warren Buffett and the Business of Life (2008) |
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Time, discipline, and focus are the most important ingredients in building a fortune |
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268 | (8) |
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37 Howard Schultz -- Pour Your Heart Into It (1997) |
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Huge enterprises can be built by giving people a small moment of joy in their day |
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276 | (6) |
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38 Peter Senge -- The Fifth Discipline (1990) |
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Great companies are communities in which there is a genuine commitment to every member's potential being realized |
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282 | (8) |
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39 Simon Sinek -- Start With Why (2009) |
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Average companies are focused on "what" they produce. Great business leaders inspire people to take action by galvanizing them behind a compelling reason, a "why" |
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290 | (6) |
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40 Seema Singh -- Mythbreaker: Kiran Mazumdar-Shaw and the Story of Indian Biotech (2016) |
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Advanced industries can emerge in unlikely environments |
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296 | (6) |
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41 Alfred P. Sloan -- My Years with General Motors (1963) |
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A new breed of huge corporation required a different kind of management |
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302 | (8) |
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42 Brad Stone -- The Everything Store: Jeff Bezos and the Age of Amazon (2013) |
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Relentless innovation to please the customer and a very long-term view created a dominant online retailer |
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310 | (10) |
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43 Matthew Syed -- Black Box Thinking (2015) |
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Willingness to fail frequently, while absorbing the lessons of failure and making constant adjustments, is the way to business success |
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320 | (8) |
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44 Frederick Winslow Taylor -- The Principles of Scientific Management (1911) |
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Dramatic increases in productivity benefit capital and labor alike |
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328 | (8) |
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45 Peter Thiel -- Zero To One (2014) |
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To grow faster, the world needs transformative technology and business models |
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336 | (8) |
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46 Robert Townsend -- Up the Organization (1970) |
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People are most motivated and successful at work when they are left to do their thing and treated as human beings |
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344 | (8) |
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47 Donald Trump -- The Art of the Deal (1987) |
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To succeed in business, balance boldness and promotion with patience, caution and flexibility |
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352 | (6) |
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48 Ashlee Vance -- Elon Musk (2015) |
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The visionary entrepreneur should not just create a business but shape the future |
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358 | (8) |
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49 Jack Welch -- Jack: Straight from the Gut (2001) |
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Never underestimate how far you can go by just being yourself |
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366 | (6) |
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50 James P. Womack, Daniel T. Jones & Daniel Roos -- The Machine that Changed the World (1990) |
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New practices in manufacturing and management have saved vast resources and brought higher quality goods |
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372 | (7) |
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50 More Business Classics |
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379 | (7) |
| Credits |
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386 | (3) |
| Acknowledgments |
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389 | (1) |
| About the Author |
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390 | |
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