Presents a textbook to match the specifications of Edexcel and OCR for the A2 GCE in Applied Business. This book covers enough units for candidates to complete the Double award.
Edexcel: Business development, Managing and developing people, Marketing
decisions, Impact of finance on business decisions, International dimensions
of business, Organising an event, External influences on business.
Rob Dransfield and Dave Needham have co-authored more than 40 books in business education, and both currently work at Nottingham Trent University.
