El. knyga: Academic Writing as if Readers Matter

"A Forbes Best Higher Education Book" "[ Cassuto] offers academics and other authors important and candid advice while asking them to prioritize their audiences."---Marybeth Gasman, Forbes "A new guide teaches scholars how to write with readers in mind. [ Cassuto] is calling for better communication across disciplines, which most certainly would advance not just writing but also all of science."---Jonathan Wai, Science "An engaging, practical guide to how to become a better academic writer. . . . Witty and warm."---Michael Nietzel, Forbes "One may hope this is the beginning of a virtuous crusade." * Harvard Magazine * "[ E]xcellent commonsense advice. Academic Writing as if Readers Matter is part writing manual for academics, part polemic (very persuasive!) on the importance of such writing. . . . Cassutos observations are correct, and nearly all his recommendations would be beneficial both to the academy and to the general culture."---Brooke Allen, New Criterion "It is a rare joy to find a guide to the care and feeding of a specific audience that is as clear and practical in its advice as that provided by Academic Writing as if Readers Matter. . . . Although primarily addressed to academics, much of the books advice is applicable to any writer who wants to improve their ability to reach and persuade. If you fall into this category, read the book and heed it. Your readers will appreciate it."---Patrick Rufkin, Transactions on Professional Communication "Advice in this book can apply to all forms of writing, including the celebrity magazine you encounter while checking out at the grocery store."---Jean Bundy, International Association of Art Critics E-MAG