An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
1. Brands and Marketing Part 1: Concepts and Debates
2. When and Why
brand Names in Food and Drink?
3. Brands: Economic Ideology and Consumer
Society
4. Brands and the Alcoholic Drinks Industry .
5. Brand Accounting in
the United Kingdom Part 2: Alcoholic Drinks
6. Selling Beer in Victorian
Britain
7. Marketing and Competition in Danish Brewing
8. Managing Decline:
Brands and Marketing in Two Mergers, The Big Amalgamation 1925 and Guinness
DCL 1986
9. The Empire Strikes Back: Marketing Australian Beer and Wine in
the United Kingdom Part 3: Food and Non-Alcoholic Drinks
10. The Pause That
Refreshed the World: The Evolution of Coca-Colas Global Marketing Strategy
11. Best-Practice Marketing of Food and Health Drinks in Britain 1930-70
12.
Brands and Breakfast Cereals in Britain E. J. T. Collins
13. Marketing
Convenience Foods Between the Wars Part 4: Retailing
14. Multiple Retailing
and Brand Image: An Anglo-American Comparison 1860-1994
15. Delivering
Quality: The Role of Logistics in the Post-War Transformation of British Food
Retailing
Multivolume collection by leading authors in the field
