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Advances in Digital Marketing and eCommerce: Fourth International Conference, 2023 2023 ed. [Minkštas viršelis]

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  • Formatas: Paperback / softback, 306 pages, aukštis x plotis: 235x155 mm, 28 Illustrations, color; 38 Illustrations, black and white; VII, 306 p. 66 illus., 28 illus. in color., 1 Paperback / softback
  • Serija: Springer Proceedings in Business and Economics
  • Išleidimo metai: 30-Apr-2024
  • Leidėjas: Springer International Publishing AG
  • ISBN-10: 3031318382
  • ISBN-13: 9783031318382
Kitos knygos pagal šią temą:
Advances in Digital Marketing and eCommerce: Fourth International Conference, 2023 2023 ed.Didesnis paveikslėlis
  • Formatas: Paperback / softback, 306 pages, aukštis x plotis: 235x155 mm, 28 Illustrations, color; 38 Illustrations, black and white; VII, 306 p. 66 illus., 28 illus. in color., 1 Paperback / softback
  • Serija: Springer Proceedings in Business and Economics
  • Išleidimo metai: 30-Apr-2024
  • Leidėjas: Springer International Publishing AG
  • ISBN-10: 3031318382
  • ISBN-13: 9783031318382
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9783031318382.html
The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.





This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.
Less for More: Does Consumers' Proneness to Join More Online Brand
Communities Negatively Impact Consumers Sharing Ability?.- Who buys when and
where? How channel design and consumer attributes influence customer journey
outcomes.- Descending Beats Ascending: Effects of Order on the Likert Scale
on Consumer Ratings.- Recommendation by Multiscale Semantic-Visual Analysis
of User Reviews and Product Images.- Deepening Branding Opportunities in
VR-based Metaverses. A Qualitative Study.- An Exploratory Study of Audiobook
Discount Pricing.- Assessing streamer attributes: Role of trust in purchase
intention for live e-commerce.- Advertising Value of Podcast
Advertising.- They Dont Do What They Say The Attitude-Behavior Gap in
Online and Offline Grocery Shopping for Organic Products.- How the quick
commerce business model delivers convenience in online grocery
retailing.- Influencer Marketing Strategies In Foreign
marketplaces.- Analysis of the possibilities of implementing Bitcoin and
other cryptocurrency payments at the university.- How digital channels
enhance firm internationalization: An explorative study on space tech
startups.- A Multiple-Case Study on the Role of CRM and Big Data in the
Automotive Industry.- Antecedents And Effects of Influencer Marketing
Strategies: A Systematic Literature Review and Directions for Future
Research.- How Technology Helps Farmers to Cater to Consumers Channel
Formats and Consumer Motives.- The influence of digital storytelling using
the Heros Customer Journey communication technique on customer acquisition
and retention.- The Development of Online Shopping and Find-ing Information
about Products in the Visegrad Four Countries.- How Facebook's brand
personality affects brand commitment and preference: The mediating role of
self-image congruence.- Exploring Colombian Digital Buyers of Luxury
Jewellery: Segment Exploration (FIMIX-PLS).- Covid-19 pandemic: The least
factor affecting the Lebanese E-commerce.- On the capture and use of private
conversations on mobile phones for marketing purposes: A case in the tourism
sector.- The impact of influencers on consumers purchasing decisions when
shopping online.- Black Friday vs. Green Friday: A comparative sentiment
analysis of Spanish social media users perceptions.- Analyzing the Retail
In-store Environment: A Review of Available Technologies.- .- Digital
Marketing and E-Commerce A Bibliometric AnalysisThe influence of TikTok
videos on German Gen Z consumers attitude and purchase intention towards
sustainable brands.- Louis Vuitton, Cristiano Ronaldo and Lionel Messi. The
greatest marketing stunt of the century, or just hype driven
vanity-metrics?.- Traditional brands vs. born-digital brands: the case of the
fashion industry. 
Francisco J. Martķnez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.