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Advances in National Brand and Private Label Marketing: 11th International Conference, Oxford, UK, 2024 2024 ed. [Kietas viršelis]

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  • Formatas: Hardback, 151 pages, aukštis x plotis: 235x155 mm, 19 Illustrations, color; 10 Illustrations, black and white; X, 151 p. 29 illus., 19 illus. in color., 1 Hardback
  • Serija: Springer Proceedings in Business and Economics
  • Išleidimo metai: 09-Sep-2024
  • Leidėjas: Springer International Publishing AG
  • ISBN-10: 3031691911
  • ISBN-13: 9783031691911
Kitos knygos pagal šią temą:
Advances in National Brand and Private Label Marketing: 11th International Conference, Oxford, UK, 2024 2024 ed.Didesnis paveikslėlis
  • Formatas: Hardback, 151 pages, aukštis x plotis: 235x155 mm, 19 Illustrations, color; 10 Illustrations, black and white; X, 151 p. 29 illus., 19 illus. in color., 1 Hardback
  • Serija: Springer Proceedings in Business and Economics
  • Išleidimo metai: 09-Sep-2024
  • Leidėjas: Springer International Publishing AG
  • ISBN-10: 3031691911
  • ISBN-13: 9783031691911
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9783031691911.html
Raktažodžiai:
The 2024 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers.





The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics, and statistics. The conference addressed diverse areas of application such as customer journey, sustainability, the metaverse, online grocery retailing, assortment branding strategies, innovation, labelling, co-creation, among others. A wide variety of theoretical and methodological approaches have been used in these areas.





This volume presents the proceedings of this 2024 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions.
1. The Progression of Sustainable Private Label Marketing: A Literature
Review of Past Achievements and Future Promises.-
2. National Brands and
Private Labels: An Old Friendship.- 
3. Emotional Value and Brand Attachment
towards Private Label Brands: The Influence on Value Co-creation Behaviour
and Customer Engagement.-
4. Fuelling Competition across Petrol Retail
Brands: A discussion paper on the role of marketing as evidence of
anti-competitive collusion.-
5. Acquiring Customers Through Click-and
Collect, Price Matching, and Environmental Information.-
6. Generic Drug
Shortages and Undifferentiated Competition.- 
7. Is It Fun to Buy Fake
Products In Street Vending? The Moderating Effect of the Predisposition to
Make Rational Decisions.-
8. The Impact of Nutri-Score Label on Food Packages
on Consumer Responses: An Eye Tracking Study in India.-
9. Sustainable Line
Extensions as a Blueprint for Brand Visibility: Learning from the NoLo
Spirits Experience.-
10. Beyond Labelling: Brand Perception in Preferences
for Sustainable Pork Products.-
11. Building Upon Retailers Absorptive
Capacity to Boost the Innovation Process During Times of Emergency.-
12. What
Will Be the Areas of Competition between NB and PL in the Metaverse.-
13. How
Has Assortment Size in Staples Categories Evolved over the Last Decade? The
Case of Beer in Spain.-
14. Unless I See, I Do Not Buy: Display Share
Impact on Private Label Online Sales.-
15. The Relationship between Retail
Assortment Size and Sales What Do We Know So Far.
Juan Carlos Gįzquez-Abad is Professor of Marketing at the University of Almerķa, Spain.





José Luis Ruiz-Real is Associate Professor of Marketing at the University of Almerķa,  





Nicoletta Occiochupo is Senior Lecturer in Marketing and Operations Management at Oxford Brookes Business School, Oxford Brookes University, UK.