These inspiring stories of prominent reformers fighting for the Common Good help concerned readers and voters recognize which actions and proposals will substantially elevate the happiness and well-being of citizens.
Philip Kotler describes how today's society is in a state of "durable disorder," with authoritarianism on the rise and democracy on the decline around the world. He highlights the role of the Common Good and offers readers a guide to fortifying democratic values and creating organizations that pursue a better vision of the world. This text is essential for:
Public citizens who want to help solve their community's problems
Businesses that want to contribute to the public good
Government agencies aiming to improve services and innovations
Nonprofit organizations dedicated to meeting public needs
Kotler details tools for public action used by luminaries such as Martin Luther King Jr., Susan B. Anthony, Rachel Carson, and Nelson Mandela, describing the advances these reformers achieved and mapping out strategies for delivering "the greatest good for the greatest number." Advancing the Common Good inspires concerned readers to recognize which actions and proposals will substantially elevate the happiness and well-being of all citizens.
Daugiau informacijos
These inspiring stories of prominent reformers fighting for the Common Good help concerned readers and voters recognize which actions and proposals will substantially elevate the happiness and well-being of citizens.
A Personal Note
Preface
Acknowledgments
Part 1
1. Defining the Common Good
2. Assessing the Impact of Proposed Actions on Human Happiness and Well-Being
3. Protecting and Enhancing Public Goods
4. Identifying Today's Major Social Problems
5. Activists, Reformers, and Social Movements
6. Key Tools for Advancing the Common Good
Part 2
7. What Can Businesses Do to Advance the Common Good?
8. What Can Government Do to Advance the Common Good?
9. What Can Nonprofit Organizations and Foundations Do to Advance the Common Good?
Appendix: The United Nations Works to Define the Common Good
Notes
Index
Philip Kotler is emeritus S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, USA. He has published over seventy books on marketing, business, and society.
