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El. knyga: Adventures in Childhood: Volume 60: Intellectual Property, Imagination and the Business of Play

(University of Kent, Canterbury), (University of New South Wales, Sydney)

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"This book explores how the business of play and the development of modern intellectual property evolved together, and alongside concerns about children's consumption becoming a legitimate source of revenue and profit. Or, in other words, how that industry and children's special attachment to it gradually emerged. In so doing, it considers the paradox in the relationship between the growth of intellectual property and the presumed innocence of childhood that initially underpinned controversies about the construction of the child as a consumer. As is apparent throughout the book, our main argument is neither moralistic nor regulatory. Rather, our concern is to explore how, since the late nineteenth and through to the twentieth century, attempts to come toterms with this paradox were embedded in many issues and contexts. In tracing those entangled relationships, we think it is possible to see how modern authorship, entrepreneurship and even the child as a consumer, all came into simultaneous existence through a process of the mutual conferring of reality"--

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This book shows how intellectual property turned the family into a market while, simultaneously, the market became a family.
List of Figures
xi
Acknowledgements xiii
List of Abbreviations
xv
Introduction 1(5)
Preview of Book
Chapters
6(5)
1 Commercialisation and the Innocent Child
11(27)
1.1 A Passion for Children's Literature
12(3)
1.2 Taking Photographs
15(3)
1.3 The Nom de Plume: Lewis Carroll
18(2)
1.4 Commercialising Alice
20(3)
1.5 Reaching the Audience
23(2)
1.6 Performing Alice
25(4)
1.7 Authorised Curiosities and Collectibles
29(3)
1.8 Alice in the Land of Toys
32(6)
2 Books, Toy Books and the Artfulness of Consumption
38(32)
2.1 Potter's Social Realism
39(3)
2.2 Christmas Wishes
42(4)
2.3 Books as Toys
46(5)
2.4 Legal Technicalities
51(5)
2.5 American Pirates
56(4)
2.6 Imitations
60(2)
2.7 British Quality
62(2)
2.8 An Industrial Author
64(4)
2.9 The Family as a Market
68(2)
3 Instructions for a Successful Boy
70(34)
3.1 Properties in Play
72(7)
3.2 Selling Education
79(5)
3.3 The Logic of the Accessory
84(2)
3.4 The Meccano Boy
86(2)
3.5 Instructional Models
88(5)
3.6 Building a Movement
93(9)
3.7 Outdated
102(2)
4 Animated Properties
104(39)
4.1 Cinema and Animation
107(3)
4.2 What Is Felix?
110(7)
4.3 Felix Stretched in All Directions
117(8)
4.4 The Origins of Mickey Mouse
125(1)
4.5 Intellectual Property Limits
126(9)
4.6 Protocols of Consumption
135(5)
4.7 The Disney Family
140(3)
5 Licensing Gone Wrong
143(46)
5.1 Children in Need
144(12)
5.2 The Disney Touch
156(12)
5.3 Falling Out
168(7)
5.4 Missed Opportunities
175(6)
5.5 Consumed
181(5)
5.6 Extended Rights
186(3)
6 The Rise of Merchandising Agencies
189(48)
6.1 After Disney
190(5)
6.2 Snowballing as a Technique
195(6)
6.3 Commercial Television
201(5)
6.4 Cowboys and Contracts
206(9)
6.5 The Making of an Independent Portfolio
215(12)
6.6 The Demise of an Agency
227(4)
6.7 Copyright Promotions Ltd
231(6)
7 Troubles at the British Broadcasting Corporation
237(44)
7.1 Children's Programming
238(3)
7.2 Broadcasting Uncles
241(3)
7.3 Fields of Activity
244(10)
7.4 From Promotion to Sales
254(8)
7.5 Television Enterprises
262(10)
7.6 Licensing as a Yardstick
272(9)
Conclusion: Unsuitable for Children
281(12)
Negotiating Alice at the BBC
283(2)
An `X-Rated' Alice in Wonderland
285(2)
Negotiating Intellectual Property
287(6)
Index 293
Jose Bellido teaches law at the University of Kent (UK). He is particularly interested in the history of intellectual property law and has additional research interests in legal theory, evidence and legal history. His most recent book project as editor and contributor is Landmark Cases in Intellectual Property Law (Hart Publishing, 2017). Kathy Bowrey is a legal and cultural historian interested in how cultural commodification operates on a global scale. Her most recent works include Copyright, Creativity, Big Media and Cultural Value: Incorporating the Author, (Routledge, 2021). She is a Co-Director of the International Society for the History and Theory of Intellectual Property.