(Išleidimo metai: 12-Feb-2025, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040315330)
This book advances knowledge about strategic communication with an aim to improve the practice of strategic communication in unprecedented times. It stimulates serious scholarly research on strategic communication and its management and execution dur...Daugiau...
(Išleidimo metai: 12-Feb-2025, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040315286)
This book advances knowledge about strategic communication with an aim to improve the practice of strategic communication in unprecedented times. It stimulates serious scholarly research on strategic communication and its management and execution dur...Daugiau...
Wie und warum gelingt es uns, andere davon zu Ć¼berzeugen, etwas zu kaufen, uns zu helfen, sich (ver)fĆ¼hren zu lassen? Und was kƶnnen wir dafĆ¼r von der Werbung lernen? Ein umfassender Ćberblick Ć¼ber die Erkenntnisse zur persuasiven Kommunikat...Daugiau...
Wie und warum gelingt es uns, andere davon zu Ć¼berzeugen, etwas zu kaufen, uns zu helfen, sich (ver)fĆ¼hren zu lassen? Und was kƶnnen wir dafĆ¼r von der Werbung lernen? Ein umfassender Ćberblick Ć¼ber die Erkenntnisse zur persuasiven Kommunikat...Daugiau...
Powerhouse marketing expert, narrator of Netflixs Buy Now documentary, shows how todays biggest brands are using cult-like tactics to capture not just your wallet, but your devotion. From viral leggings to must-have apps, Dr. Mara Einstein exposes th...Daugiau...
Powerhouse marketing expert, narrator of Netflixs Buy Now documentary, shows how todays biggest brands are using cult-like tactics to capture not just your wallet, but your devotion. From viral leggings to must-have apps, Dr. Mara Einstein exposes th...Daugiau...
(Išleidimo metai: 03-Feb-2025, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040296196)
Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the worlds leading specialists in the area. This second edition has been fully updated with ne...Daugiau...
(Išleidimo metai: 03-Feb-2025, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040296202)
Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the worlds leading specialists in the area. This second edition has been fully updated with ne...Daugiau...
Unlock the secrets of advertising success with this comprehensive guide! Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative eleme...Daugiau...
Unlock the secrets of advertising success with this comprehensive guide! Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative eleme...Daugiau...
(Išleidimo metai: 16-Jan-2025, EPUB+DRM, Leidėjas: Publicacions de la Universitat de Valencia, ISBN-13: 9788411185233)
El libro La traducciĆ³n publicitaria: ComunicaciĆ³n y cultura es fruto de la investigaciĆ³n y el trabajo sobre cĆ³mo traducir anuncios: un proceso de comunicaciĆ³n entre culturas en el que intervienen factores de diversa Ćndole, como muestra el an...Daugiau...
(Išleidimo metai: 14-Jan-2025, EPUB+DRM, Leidėjas: Advantage Media Group, ISBN-13: 9781642256901)
The New Rules of the Road: How to Navigate the Rapidly Changing Marketing Landscape by Dan Kahn is an essential guide for marketers, PR professionals, and business leaders navigating the complex and ever-evolving world of digital communication. Drawi...Daugiau...
This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality th...Daugiau...
This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality th...Daugiau...
Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them. As marketing becomes more mult...Daugiau...
Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them. As marketing becomes more mult...Daugiau...
Astrid Skjerven, Lisbeth Lųvbak Berg, Liv Merete Nielsen, Dagny Stuedahl
Serija: Routledge Studies in Sustainability
(Išleidimo metai: 30-Dec-2024, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040297339)
This book sheds light on the role and impact of sustainability mediation, an effective tool for political authorities and business enterprises to persuade consumers of the integrity of their actions, products, and services.In this era of ecological a...Daugiau...
Astrid Skjerven, Lisbeth Lųvbak Berg, Liv Merete Nielsen, Dagny Stuedahl
Serija: Routledge Studies in Sustainability
(Išleidimo metai: 30-Dec-2024, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040297322)
This book sheds light on the role and impact of sustainability mediation, an effective tool for political authorities and business enterprises to persuade consumers of the integrity of their actions, products, and services.In this era of ecological a...Daugiau...
Serija: Routledge Media and Cultural Studies Handbooks
(Išleidimo metai: 27-Dec-2024, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040274712)
This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising- in practice, communication, and commercial process.Providing a wide-ranging and multi-disciplina...Daugiau...
