This updated text is the definitive expert users guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI.
Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics; however, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 25 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients, and stay profitable. This updated text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners who want to keep up with the latest developments in this hotly competitive field.
This second edition features:
- NEW chapters on hot topics you need to know
- MORE tips, charts, tables, and resources
- UP TO THE MINUTE strategies for success
Preface
About The Author
Other publications from Wendy Lewis
Introduction: Evolution of the Aesthetic Market
- Modern Aesthetic Patient Experience
- Business of Branding & Rebranding
- Strategic Primer for Digital Marketing
- Optimizing the Marketing Mothership
- Content Marketing Pearls for Platforms
- Social Media Strategies Revisited
- Now Entering the Metaverse
- Multimedia Communication in Action
- Future Proof Your Practice With AI
Appendix
Glossary of Marketing and AI Terms for Aesthetic Businesses
Index
Wendy Lewis is the Founder & President of Wendy Lewis & Co Ltd Global Aesthetics Consultancy since 1997, a strategic marketing communications group in New York City specializing in the beauty, wellness and aesthetics categories
Wendy is a frequent speaker, course instructor, moderator, and presenter at conferences, webinars and panels in the US and globally. She serves as an Advisor to the Scientific Committee of the FACE Conference & Exhibition in the U.K., and as an Advisor to the Aesthetic Tech Forum from Octane.
She is also the founder of the popular LinkedIn group, Global Aesthetics Professionals, which has over 7,000 members at the time of this printing.
Wendy lives in New York City.
