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American Business English [Minkštas viršelis]

  • Formatas: Paperback / softback, 248 pages, Illustrations, forms
  • Išleidimo metai: 13-Dec-1995
  • Leidėjas: The University of Michigan Press
  • ISBN-10: 0472066080
  • ISBN-13: 9780472066087
Kitos knygos pagal šią temą:
  • Formatas: Paperback / softback, 248 pages, Illustrations, forms
  • Išleidimo metai: 13-Dec-1995
  • Leidėjas: The University of Michigan Press
  • ISBN-10: 0472066080
  • ISBN-13: 9780472066087
Kitos knygos pagal šią temą:
Writing Strategies
1(5)
Be Specific
Be Concrete
Be Clear
Be Objective
Be Specific
Point of View
6(2)
Audience
Goals
Writing and Organization
8(6)
Beginning, Middle, and Ending
Formal Formula for Writing
Correspondence of Formal Report Style
Informal Formula for Writing (Karen's Hamburger Theory)
Tech Writing Techniques
14(5)
White Space
Headers or Titles
Subtitles
Short Paragraphs
Short Sentences
Completencess
Perfection
Creating and Generating Ideas
19(4)
Generating Ideas
Arranging Ideas Effectively
23(2)
or Limning
Punctuation Pointers
25(17)
or How to Become Comma-tose
Commas
Periods
Semicolons
Colons
Dashes
Question Marks
Exclamation Marks
Quotation Marks
Apostrophes
Words and How They Work
42(14)
Tone
Form
Parts and Parcels of Speech
56(20)
Nouns
The Case for Pronouns
Adjectives
lights, Cameras, Verbs!
Adverbs
Prepositions
Conjunctions
Interjections
Sentences
76(12)
and Their Craftsmanship
Purpose
Composition
Classification
Sentence Errors
Agreement
Collective Nouns
Paragraphs and Paranoia
88(18)
Topic Sentences
Supporting Sentences
Concluding Sentences
Transitional Sentences
Paragraph Forms
Emphasis
Objectivity
Subjectivity
Meetings, Agendas, and Minutes
106(7)
Sample Agenda
Minutes Format
Business Correspondence
113(25)
or Letter Writing
Letter Structure and Content
Letter Layout or Format
Letter Tone and Style
Mechanics of Letters
Envelopes
Categories of Business Letters
138(17)
Letters of Query, Request
Letters of Complaint, Claim, and Adjustment
Sales Letters or Direct Mailing
In-House Memos
155(8)
and Short Reports
Layout: The Parts of a Memo or Short Report
Purposes of Memos
Kinds of Memos
Long Reports and Manuals
163(8)
or Planning Guidelines
Select Topic and Limit Scope
Brainstorm
List Sources of Information
Note Random Pieces of Information
Organize Information or Classy Classification
Limn or Outline Long Reports/Manuals
Write Rough Draft
Edit Several Times
Rewrite
Assemble Final Bibliography
Create Table of Contents
Optional Parts of a Long Report or Manual
Reports' Tone:
171(4)
Levels of Formality
Language
Contractions
Abbreviations
Personal Pronouns
Passive Vocie
Your Audience
Writing Styles
175(18)
for Long Reports or Manuals
Comparison/Contrast
Process
Analysis
Description
Argument and Persuasion
Editing, Rewriting, and Polishing
193(14)
The Invisible Writing System of Editing
Graphics
207(13)
or a Picture's Worth a Thousand Words
Types of Graphics
Graph Writing Techniques
Answer Key 220(6)
Glossary 226(3)
Recommended Reading 229