AQA Business for GCSE: Applied Options covers the four Applied Options of the new AQA specification - People in Business, Marketing and Customer Needs, Enterprise and Business Finance. This text ensures that students will study the correct topics to the appropriate level of depth. Written in a lively and accessible manner, and packed with images and illustrations, the book will motivate and prepare students to achieve the best possible results. Key features include: - Numerous activities and exercises for classroom and homework use - Lots of real-life examples and case studies to motivate and engage students - Activities that are suitable for all student ability levels - Exam and controlled assessment advice to prepare students for obtaining the best possible results - Accompanying Dynamic Learning teacher resource providing interactive classroom support. The book is written by two highly experienced authors and examiners who have the skills and experience to know exactly what is required to gain the best grade possible.
Unit 4 People in Business 1 Introduction to People in Business
2 Organisation structures 3 Communication and decision-making
4 Job roles 5 Working arrangements 6 Effective working
relationships 7 Motivating staff 8 Appraisal and Training
9 Personal skills 10 Personality tests Unit 5 Marketing and
Customer needs 11 Introduction to marketing and customer needs
12 Customers and their needs 13 Measuring customer satisfaction
14 The factors affecting product decisions 15 The factors affecting
pricing decisions 16 Using promotional activities 17 Factors
affecting distribution 18 Competition 19 Effective customer
service 20 Improving levels of customer service Unit 6 Enterprise
21 Introduction to enterprise 22 Enterprise skills 23 The
importance of enterprise skills 24 Assessing and researching
enterprise ideas 25 The business plan 26 Setting up the team
27 Effective communications 28 Motivation to succeed 29
Monitoring progress and performance 30 Evaluating your enterprise
Unit 7 Finance 31 Introduction to finance 32 Business costs
33 Using breakeven to make decisions 34 Sources of business finance
35 Profit and loss accounts 36 The balance sheet 37 Cash
flow forecasts 38 Business and ICT 39 Financial ratios - gross
and net profit 40 Ratios - ROCE and liquidity Index
Neil Denby is Principal Moderator for a major examining board and is Senior Lecturer at Huddersfield University. He is a highly experienced examiner and author who has written widely for Hodder Education and Philip Allan Updates. His previous titles include the popular AQA GCSE Business Studies B (Hodder Education). David Hamman is Chief Examiner for a major examining board. He has many years' experience as an examiner, teacher and author. His previous titles include AQA GCSE Business Studies A (Hodder Education).
