AQA Business for GCSE: Growing as a Business covers Unit 2 of the new AQA GCSE Business specification, Growing as a Business. Written in a lively and accessible manner and packed with images and illustrations, the book will motivate and prepare students to achieve the best possible results. Key features of the text include: - Numerous activities and exercises for classroom and homework use - Lots of real-life case studies and examples to motivate and engage students - Graded activities so that the specification is covered appropriately for students at all levels - Exam tips and exam-style questions to prepare students for assessment Written by two highly experienced authors and examiners who have the skills and experience to know exactly what is required by students to gain the best grades possible.
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The essential textbook for the second year of the new AQA GCSE.
Business organisation Introduction to business organisation
Expanding as a business Choosing the right legal structure
Business aims and objectives Business location Advanced marketing
Introduction to advanced marketing The marketing mix: product
The marketing mix: price The marketing mix: promotion The
marketing mix: place Finance for a large business Introduction to
finance for a large business Sources of finance for a large business
Profit and loss accounts Balance sheets Ratios Advanced
people in businesses Introduction to advanced people in businesses
Organising a growing business Recruiting staff Appraisal and
training Motivation Advanced operations management
Introduction to advanced operations management Production methods
Efficiency and lean production Benefits and challenges of growth
Maintaining quality assurance in growing businesses
Neil Denby is Principal Moderator for a major examining board and is Senior Lecturer at Huddersfield University. He is a highly experienced examiner and author who has written widely for Hodder Education and Philip Allan Updates. His previous titles include the popular AQA GCSE Business Studies B (Hodder Education). David Hamman is Chief Examiner for a major examining board. He has many years' experience as an examiner, teacher and author. His previous titles include AQA GCSE Business Studies A (Hodder Education).
