AQA Business for GCSE: Setting up a Business covers the first unit of the new AQA GCSE Business specification, Setting up a Business. Written in a lively and accessible manner and packed with images and illustrations, the book will motivate and prepare students to achieve the best possible results. Key features of the text include: - Numerous activities and exercises for classroom and homework use - Lots of real-life case studies and examples to motivate and engage students - Graded activities so that the specification is covered appropriately for students at all levels - Exam tips and exam-style questions to prepare students for assessment Written by two highly experienced authors and examiners who have the skills and experience to know exactly what is required by students to gain the best grades possible.
Daugiau informacijos
The essential textbook for the first year of the new AQA GCSE.
Defining business and enterprise What is business? The
nature of markets Taking risks - enterprise Reducing the risks
of starting a business: Franchising Business aims and objectives
Starting a business Stakeholders Planning an enterprise
Types of business structure - unlimited liability Limited liability
companies Business location decisions Marketing Researching
the market Marketing mix elements and price Marketing mix
elements and product Marketing mix elements and promotion
Marketing mix elements and place Finance Sources of finance
Business support Keeping accounts Making a profit
Managing cash flow People in businesses Recruiting staff
Rewarding staff Motivating employees Staff and the law
Other legal responsibilities of business Operations management
Producing a good Providing a service Small businesses and ICT
The importance of customer service Protecting the consumer
Neil Denby is Principal Moderator for a major examining board and is Senior Lecturer at Huddersfield University. He is a highly experienced examiner and author who has written widely for Hodder Education and Philip Allan Updates. His previous titles include the popular AQA GCSE Business Studies B (Hodder Education). David Hamman is Chief Examiner for a major examining board. He has many years' experience as an examiner, teacher and author. His previous titles include AQA GCSE Business Studies A (Hodder Education).
