Written by two highly experienced authors and examiners, AQA Business Studies for GCSE covers the two business studies options on the new AQA GCSE Business specification, Setting up a Business and Growing as a Business. - Numerous activities and exercises for classroom and homework use - Lots of real-life case studies and examples to to illustrate theory and and engage students - Graded activities so that the specification is covered appropriately for students at all levels - Packed with exam features and tips to prepare students for assessment
Defining business and enterprise What is business? The
nature of markets Taking risks - enterprise Reducing the risks
of starting a business: Franchising Business aims and objectives
Starting a business Stakeholders Planning an enterprise
Types of business structure - unlimited liability Limited liability
companies Business location decisions Marketing Researching
the market Marketing mix elements and price Marketing mix
elements and product Marketing mix elements and promotion
Marketing mix elements and place Finance Sources of finance
Business support Keeping accounts Making a profit
Managing cash flow People in businesses Recruiting staff
Rewarding staff Motivating employees Staff and the law
Other legal responsibilities of business Operations management
Producing a good Providing a service Small businesses and ICT
The importance of customer service Protecting the consumer
Business organisation Introduction to business organisation
Expanding as a business Choosing the right legal structure
Business aims and objectives Business location Advanced marketing
Introduction to advanced marketing The marketing mix: product
The marketing mix: price The marketing mix: promotion The
marketing mix: place Finance for a large business Introduction to
finance for a large business Sources of finance for a large business
Profit and loss accounts Balance sheets Ratios Advanced
people in businesses Introduction to advanced people in businesses
Organising a growing business Recruiting staff Appraisal and
training Motivation Advanced operations management
Introduction to advanced operations management Production methods
Efficiency and lean production Benefits and challenges of growth
Maintaining quality assurance in growing businesses
Neil Denby is Principal Moderator for a major examining board and is Senior Lecturer at Huddersfield University. He is a highly experienced examiner and author who has written widely for Hodder Education and Philip Allan Updates. His previous titles include the popular AQA GCSE Business Studies B (Hodder Education). David Hamman is Chief Examiner for a major examining board. He has many years' experience as an examiner, teacher and author. His previous titles include AQA GCSE Business Studies A (Hodder Education).
