Anyone managing an artists career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts "move," as well as how to manage and navigate a music-based career.
Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth. The book is full of valuable practical insights. It includes interviews and case studies with examples of real-world management issues and outcomes.
Updates to this new edition include a new chapter for independent, self-managing artists, expanded and updated sections on networking, social media, and streaming, and a basic introduction to data analytics for the music business.
This book gives access to resources about artist management and the music business at its companion website, www.artistmanagementonline.com.
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ix | |
| Acknowledgments |
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x | |
| Introduction |
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xi | |
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Chapter 1 Artist Management and Its Principles |
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1 | (20) |
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Chapter 2 Preparing to Manage |
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21 | (22) |
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Chapter 3 Entrepreneurship and Basic Money Management |
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43 | (14) |
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Chapter 4 The Artist Prepares to Be Managed |
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57 | (12) |
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Chapter 5 Lessons in Artist Management |
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69 | (25) |
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Chapter 6 Managing Your Own Music Career |
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94 | (14) |
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Chapter 7 The Artist Management Contract |
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108 | (19) |
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Chapter 8 A Planning Primer for the Artist Manager |
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127 | (15) |
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Chapter 9 Doing Business as an Artist, or Doing Business for an Artist |
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142 | (21) |
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Chapter 10 Income from Live Performance and Merch |
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163 | (26) |
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Chapter 11 Income from Songwriting |
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189 | (13) |
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Chapter 12 Income from Recording |
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202 | (26) |
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Chapter 13 Conducting Business for the Artist |
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228 | (17) |
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Chapter 14 Mentors, Coaching, and Leadership |
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245 | (9) |
| Epilogue |
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254 | (2) |
| Appendix A Artist Management Contract Form |
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256 | (21) |
| Appendix B Partnership Agreement for Members of a Band |
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277 | (33) |
| Appendix C The Artist Recording Contract |
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310 | (21) |
| Appendix D The Artist Career Plan |
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331 | (24) |
| Appendix E Kesha's Artist Management Contract |
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355 | (8) |
| Appendix F Taylor Swift's First Artist Management Contract |
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363 | (12) |
| Index |
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375 | |
Paul Allen is a music industry exec, concert showcase producer, radio personality, TV news anchor, manager of political candidates, university professor, artist manager and consultant, and decorated US Air Force Veteran who has written this fifth edition of his best-selling book, Artist Management for the Music Business.
This book is the gold standard for music artists to manage their own careers, and it is a guide for those who want to professionally manage the careers of music artists. Its a complete guide and view into todays music business and recording industry from one of the most respected authors on the subject.
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