Examining a range of new practices for the PR industry, covering both principles and applications, this book will be of great value to students, academics and practitioners alike. It describes the nature of AI and projects its development, offering an introduction to practitioners on how they too can create their own AI tools.
Augmenting Public Relations: An Introduction to Artificial Intelligence and Other Technologies for Public Relations explores the impact of Artificial Intelligence (AI) on the field of Public Relations (PR), particularly amid widespread concerns about job displacement due to automation. Offering insights from a seasoned expert and showcasing the transformative influence of AI on communication practices through numerous examples, the book illustrates how AI is reshaping conventional PR methods, effectively transforming once obscure technologies into indispensable tools for mass communication.
The book elucidates how AI-driven innovations are revolutionizing PR, presenting case studies that highlight the integration of AI into various aspects of communication strategies. From utilizing Meta Reality to redefine relationships to leveraging Blockchain for maintaining ethical standards, the book underscores the diverse applications of AI in PR. Offering a comprehensive understanding of AI's utility and its potential to unlock significant career advancement opportunities, the book equips readers with the knowledge and insights needed to navigate and thrive in an increasingly AI-driven industry
Packed with practical guidance on leveraging AI technologies to enhance communication effectiveness and navigate the evolving PR landscape, the book will be of great interest to both PR practitioners and students, as well as anyone interested in understanding the growing role of AI within communication and marketing.
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