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Author Event Primer: How to Plan, Execute and Enjoy Author Events [Minkštas viršelis]

4.17/5 (12 ratings by Goodreads)
  • Formatas: Paperback / softback, 204 pages, 1 Paperback / softback
  • Išleidimo metai: 30-Jan-2007
  • Leidėjas: Libraries Unlimited Inc
  • ISBN-10: 1591583020
  • ISBN-13: 9781591583028
Kitos knygos pagal šią temą:
  • Formatas: Paperback / softback, 204 pages, 1 Paperback / softback
  • Išleidimo metai: 30-Jan-2007
  • Leidėjas: Libraries Unlimited Inc
  • ISBN-10: 1591583020
  • ISBN-13: 9781591583028
Kitos knygos pagal šią temą:
Author events are a great way to build excitement and interest in books and reading. Now you can successfully plan and host author visits. This guide covers every step from why you should hold author events and how your organization can benefit to such logistics as selecting an author, choosing the type of event and venue, publicity, set-up, escorting, crowd control, and managing the autograph line. Filled with practicial tips, proven techniques, and anecdotes, this book will inspire you and get you through your author events with flying colors.





Author events are a great way to build excitement and interest in books and reading. With this guide in hand, you can easily and successfully plan and host author visits. The primer covers every step. It begins by explaining why you should hold author events and how your organization can benefit. It then goes on to such logistics as selecting an author, choosing the type of event and venue, publicity, setup, escorting, crowd control, and managing the autograph line. Filled with practical tips, proven techniques, and engaging anecdotes, this book will inspire you and get you through your author events with flying colors.

Recenzijos

"If you suddenly find yourself in charge of planning an author event, or helping with one for the first time, Langemack's work provides a detailed roadmap on how to plan, organize, promote and host the event, as well as determining which author(s) to invite. Langemack thoughtfully includes a chapter on Hosting and Escorting, tips on what to do when you are waiting for the author to arrive, and what to do in case something goes wrong with your event....The appendix contains a sample event fact sheet, a sample sponsor proposal and a sample evaluation form. The chapter on additional resources is wonderfully comprehensive, containing resources for finding authors, publicity and marketing, fundraising, grant writing, and presentation skills. With Langemack's book in hand, hosting your next author event will be a snap!" - Colorado Association of Libraries "Libraries sponsoring an author visit for the first time will find this guide clear and specific, whereas libraries with an established program will find Langemack's panoply of author events helpful in taking their programs to the next level." - VOYA "Langemack gives practical guidance that will be useful to experienced and novice planners on how to host an author event. She covers everything, from reasons for having author visits to carrying off the really big do, with humor and experience. The text is supplemented with charts; sample event proposals, fact sheets, letters, forms, and emails; and sidebars that illustrate the good, the bad, and how good planning can keep disasters to a minimum. If you aren't a list maker, Langemack will turn you into one before she is through. The index is thorough and useful. Libraries that do such programs should add this to their professional collection and buy a copy for the circulating collection as well, since there is a chapter for the author who'd like to approach a libary about an event." - Booklist "The subtitle of this book could have been Everything you need to know about how as host an author visit but were afraid to ask. This book will give readers everything they need from start to finish about hosting an author at their school or any type of library....It gives hosts everything from choosing an author, to selecting the venue and promoting the visit, to setting things up and managing the autograph line. With the increasing popularity of author visits, particularly in schools, this book will be an invaluable source. Recommended." - Library Media Connection "This practical guide for librarians covers each stage of hosting an author event, from pitching the initial proposal through conducting a post-event evaluation. Topics include (for example) working with the media to promote the event; providing for authors' food and lodging needs; and managing the autograph line. The volume concludes with some tips for authors." - Reference & Research Book News

Daugiau informacijos

"RUN don't walk, to get yourself a copy of The Author Event Primer. The book covers everything from why do it to evaluation and follow up with examples of letters, planning timelines, etc. If you can't plan a speaker program using this book, you are either totally illiterate or should not try. I wish I could make several of my classes memorize it before springing themselves on the world. In the how-I-run-my-library-good genre, this one tops my current list!" -- Mary K. Chelton, Professor, GSLIS, Queens College (CUNY)
Acknowledgments xi
Chapter 1: Why Author Visits? 1
Fulfilling the Library's Mission
2
Expanding the Story
2
Creating a Buzz
4
Reaching Out
5
Creating Community
6
Raising Funds
7
Authors All Around
8
Chapter 2: Establishing the Basics 11
Why?
11
Who?
13
What?
15
Where?
16
When?
16
How?
17
How Much?
17
Chapter 3: Cooperate and Conquer 19
Bookstores
19
Libraries
21
Schools and Colleges
23
Anatomy of a Joint Effort
24
Arts Organizations
26
Community Groups
27
Chapter 4: Authors, Authors Everywhere 29
Doing It Yourself
29
Working through a Publisher
31
Sad but True: A Melodrama
33
Working with Agents
37
Working with Cultural Clearinghouses
41
Volunteer Authors
42
Chapter 5: Query Letters and Proposals 45
The Series
46
The Conversation
47
The Panel
47
Ain't No Town Like Our Town
48
The Proposal
48
Chapter 6: Getting Down to Business 59
Setting a Fee
59
Setting Expectations
61
Contracts and Agreements
68
Chapter 7: Planning the Event 73
Author Event Checklist
74
Venue
75
Setup
77
Chapter 8: Promoting Your Event 81
Working with the Media
84
Internet
90
Print Pieces
93
Direct Mail
94
Display
96
Community Resources
96
Chapter 9: Hosting and Escorting 99
Planes, Trains and Automobiles
99
Come on-a My House
105
Let's Eat!
108
Grace Notes
109
Chapter 10: The Main Event 111
Awaiting the Author
111
Allow Me to Introduce
113
Q&A
116
Crowd Control
118
Closing Out the Event
122
If It Can Go Wrong, It Might
123
Chapter 11: The Really Big Do 125
Why a Big Do?
125
Who does What?
127
Divide and Conquer
128
Hey Kids, What Time Is It?
131
Show Me the Sponsor!
140
The Party's Over
140
Chapter 12: Evaluation and Follow-up 143
Thanks, Thanks and Thanks
143
I Am Reviewing the Situation
145
Chapter 13: Virtual Visits 149
Text
150
Audio
152
Video
154
Chapter 14: Tips for Authors 155
Get on the Shelf
155
Library Organizations
159
Small Press Vendors
159
Getting In
160
Pitching Your Act
161
Getting Your Act Together
163
Appendix 167
Additional Resources 175
Index 179


Chapple Langemack is Senior Managing Librarian at the Bellevue Regional Library for the King County Library System near Seattle. Previously she served as the Readers' Services Coordinator for King County Library System in which role she hosted authors throughout the library system's 43 branches. Chapple is the author of the popular and critically acclaimed Booktalker's Bible(Libraries Unlimited, 2003).