Learn how to gather, manipulate, and analyze data with Python. This book is a practical guide to help you get started with Python from ground zero and to the point where you can use coding for everyday tasks.
Python, the most in-demand skill by employers, can be learned in a matter of months and a working knowledge will help you to advance your career. This book will teach you to crunch numbers, analyze big-data, and switch from spreadsheets to a faster and more efficient programming language. You'll benefit from the numerous real-life examples designed to meet current world challenges and from step-by-step guidance to become a confident Python user.
Python is used in all aspects of financial industry, from algo trading, reporting and risk management to building valuations models and predictive machine learning programs. Basic Python for Data Management, Finance, and Marketing highlights how this language has become a useful skill with digital marketers, allowing them to analyze data more precisely and run more successful campaigns.
What You'll Learn
- Get started with Python from square one
- Extend what's possible on excel with Python
- Automate tasks with Python
- Analyze data more precisely
Who This Book Is For
Professionals who want to find a job in the modern world or advance their careers within field of Python programming language.
| About the Author |
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| About the Technical Reviewer |
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Chapter 1 Getting Started with Python |
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1 | (48) |
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3 | (6) |
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Variables and Numeric Types |
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9 | (7) |
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16 | (4) |
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20 | (3) |
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Logic with If, Elif, and Else |
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23 | (8) |
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31 | (4) |
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35 | (6) |
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41 | (6) |
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47 | (2) |
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Chapter 2 Writing Your Own Python Scripts |
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49 | (44) |
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49 | (5) |
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54 | (3) |
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57 | (2) |
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Defining Your Own Functions |
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59 | (5) |
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64 | (8) |
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72 | (2) |
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74 | (7) |
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Writing Information into a Text File |
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81 | (3) |
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Reading Information from a Text File |
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84 | (9) |
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Chapter 3 Data Analysis with Pandas |
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93 | (58) |
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94 | (6) |
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100 | (1) |
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100 | (3) |
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103 | (11) |
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114 | (4) |
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Logic Operations in Pandas |
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118 | (6) |
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Reading Data from a CSV File |
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124 | (15) |
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139 | (1) |
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140 | (5) |
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145 | (2) |
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147 | (3) |
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150 | (1) |
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Chapter 4 Gathering Data with Python |
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151 | (56) |
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152 | (13) |
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165 | (6) |
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Web Scraping with Selenium |
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171 | (4) |
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175 | (17) |
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192 | (8) |
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200 | (7) |
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Chapter 5 Data Visualization |
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207 | (24) |
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207 | (1) |
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208 | (8) |
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216 | (3) |
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219 | (8) |
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227 | (4) |
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Chapter 6 Essential Financial Tasks Done with Python |
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231 | (46) |
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231 | (2) |
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233 | (1) |
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234 | (1) |
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235 | (8) |
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243 | (10) |
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253 | (4) |
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257 | (10) |
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267 | (7) |
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274 | (3) |
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Chapter 7 Essential Digital Marketing Tasks Done with Python |
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277 | (34) |
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Getting Started with Google API Client |
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278 | (3) |
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Google Analytics with Python |
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281 | (17) |
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298 | (6) |
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Email Marketing with Python |
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304 | (7) |
| Index |
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311 | |
Art Yudin is a FinTech enthusiast who has a great passion for coding and teaching. He earned a Master of Science in Banking and Finance from Adelphi University, Garden City, New York. Mr. Yudin previously held asset management positions with international financial institutions such as Merrill Lynch and Allianz Investments. Currently, Art Yudin develops FinTech software for well known financial giants. Art Yudin has founded Practical Programming in New York. Practical Programing is a Python bootcamp. Art leads classes and workshops in Python at Practical Programming in New York and Chicago.
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