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BCOM 5th Revised edition [Multiple-component retail product]

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  • Formatas: Multiple-component retail product, 288 pages, aukštis x plotis x storis: 246x189x20 mm, Contains 1 Paperback / softback and 1 Digital online
  • Išleidimo metai: 06-Feb-2013
  • Leidėjas: South-Western College Publishing
  • ISBN-10: 1285094247
  • ISBN-13: 9781285094243
Kitos knygos pagal šią temą:
BCOM 5th Revised editionDidesnis paveikslėlis
  • Formatas: Multiple-component retail product, 288 pages, aukštis x plotis x storis: 246x189x20 mm, Contains 1 Paperback / softback and 1 Digital online
  • Išleidimo metai: 06-Feb-2013
  • Leidėjas: South-Western College Publishing
  • ISBN-10: 1285094247
  • ISBN-13: 9781285094243
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9781285094243.html
Raktažodžiai:
Created by the continuous feedback of a "student-tested, faculty-approved" process, "Bcom5" delivers a visually appealing, succinct print component, tear-out review and model document cards for students and instructors, and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. "Bcom4" provides business expanded coverage on technology and social media, abundant real world examples, and model documents to guide student's writing practice.

Recenzijos

1. Establishing a Framework for Business Communication. 2. Focusing on Interpersonal and Group Communication. 3. Planning Spoken and Written Messages. 4. Preparing Spoken and Written Messages. 5. Communicating Electronically. 6. Delivering Good- and Neutral-News Messages. 7. Delivering Bad-News Messages. 8. Delivering Persuasive Messages. 9. Understanding the Report Process and Research Methods. 10. Managing Data and Using Graphics. 11. Organizing and Preparing Reports and Proposals. 12. Designing and Delivering Business Presentations. 13. Preparing Resumes and Application Messages. 14. Interviewing for a Job and Preparing Employment. Grammar and Usage Appendix. References. Index.

PART 1 Communication Foundations
2(34)
1 Establishing a Framework for Business Communication
2(18)
1-1 Value of Communication
3(1)
1-2 The Communication Process
3(1)
1-3 Communicating Within Organizations
4(5)
1-3a Communication Flow in Organizations
4(4)
1-3b Levels of Communication
8(1)
1-4 Contextual Forces Influencing Business Communication
9(11)
1-4a Legal and Ethical Constraints
9(3)
1-4b Diversity Challenges
12(3)
1-4c Changing Technology
15(1)
1-4d Team Environment
16(4)
2 Focusing on Interpersonal and Group Communication
20(16)
2-1 Behavioral Theories That Impact Communication
21(2)
2-1a Recognizing Human Needs
21(1)
2-1b Stroking
21(1)
2-1c Exploring the Johari Window
22(1)
2-1b Contrasting Management Styles
22(1)
2-2 Nonverbal Communication
23(2)
2-2a Metacommunication
23(1)
2-2b Kinesic Messages
24(1)
2-2c Understanding Nonverbal Messages
24(1)
2-3 Listening as a Communication Skill
25(2)
2-3a Listening for a Specific Purpose
26(1)
2-3b Bad Listening Habits
26(1)
2-4 Group Communication
27(5)
2-4a Increasing Focus on Groups
27(2)
2-4b Characteristics of Effective Groups
29(1)
2-4c Group Roles
29(1)
2-4d From Groups to Teams
30(2)
2-5 Meeting Management
32(4)
2-5a Face-to-Face Meetings
32(1)
2-5b Electronic Meetings
32(1)
2-5c Suggestions for Effective Meetings
33(3)
PART 2 Communication Analysis
36(36)
3 Planning Spoken and Written Messages
36(14)
3-1 Step 1: Consider the Applicable Contextual Forces
37(3)
3-1a Organizational Culture
37(2)
3-1b Dimensions of Context
39(1)
3-2 Step 2: Determine the Purpose and Select an Appropriate Channel and Medium
40(2)
3-2a Selecting the Channel and Medium
40(2)
3-3 Step 3: Envision the Audience
42(2)
3-4 Step 4: Adapt the Message to the Audience's needs and concerns
44(3)
3-4a Focus on the Audience's Point of View
45(1)
3-4b Communicate Ethically and Responsibly
45(2)
3-5 Step 5: Organize the Message
47(3)
3-5a Outline to Benefit the Sender and the Audience
47(1)
3-5b Sequence Ideas to Achieve Desired Goals
47(3)
4 Preparing Written Messages
50(22)
4-1 Step 6: Prepare the First Draft
51(5)
4-1a Craft Powerful Sentences
51(2)
4-1b Develop Coherent Paragraphs
53(3)
4-2 Revise and Proofread
56(4)
4-2a Cultivate a Frame of Mind for Effective Revising and Proofreading
56(1)
4-2b Apply Visual Enhancements to Improve Readability
57(1)
4-2c Improve Readability
58(2)
4-3 Step 7: Revise for Style and Tone
60(7)
4-4 Proofreading for Mechanical Correctness
67(5)
PART 3 Communication through Voice, Electronic, and Written Messages
72(76)
5 Communicating Electronically
72(16)
5-1 Electronic Mail Communication
73(7)
5-1a Advantages of Email
73(1)
5-1b Guidelines for Preparing Email Messages
73(1)
5-1c Effective Use of Email
74(2)
5-1d Instant and Text Messaging
76(1)
5-1e Text Messaging
77(2)
5-1f Electronic Messages and the Law
79(1)
5-2 Web Page Communication and Social Media
80(3)
5-2a Writing for a Web Site
80(1)
5-2b Social Media
81(2)
5-3 Voice and Wireless Communication
83(2)
5-3a Voice Mail Communication
83(1)
5-3b Cell Phone Communication
83(1)
5-3c Wireless Communication and the Future
84(1)
5-4 Appropriate Use of Technology
85(3)
5-4a Determine the Purpose of the Message
85(1)
5-4b Determine Whether the Information Is Personal or Confidential
85(1)
5-4c Decide Whether Positive Human Relations Are Sacrificed
85(3)
6 Delivering Good-and Neutral-News Messages
88(20)
6-1 Deductive Organizational Pattern
89(1)
6-2 Good-News Messages
90(4)
6-2a Positive News
90(1)
6-2b Thank-You and Appreciation Messages
90(4)
6-3 Routine Claims
94(3)
6-3a Claim Message
94(1)
6-3b Favorable Response to a Claim Message
94(3)
6-4 Routine Requests
97(4)
6-4a Requests for Information
97(1)
6-4b Favorable Response to a Routine Request
98(1)
6-4c Positive Response to a Favor Request
99(1)
6-4d Form Messages for Routine Responses
99(2)
6-5 Routine Messages about Orders and Credit
101(3)
6-5a Acknowledging Customer Orders
101(1)
6-5b Providing Credit Information
101(1)
6-5c Extending Credit
102(2)
6-6 Procedural Messages
104(4)
7 Delivering Bad-News Messages
108(20)
7-1 Choosing an Appropriate Channel and Organizational Pattern
109(2)
7-1a Channel Choice and Commitment to Tact
109(1)
7-1b Use of the Inductive Approach to Build Goodwill
109(2)
7-1c Exceptions to the Inductive Approach
111(1)
7-2 Developing a Bad-News Message
111(4)
7-2a Writing the Introductory Paragraph
111(1)
7-2b Presenting the Facts, Analysis, and Reasons
112(1)
7-2c Writing the Bad-News Statement
113(1)
7-2d Offering a Counterproposal or "Silver Lining" Idea
114(1)
7-2e Closing Positively
115(1)
7-3 Refusing a Request
115(1)
7-4 Denying a Claim
116(4)
7-5 Denying Credit
120(2)
7-6 Delivering Constructive Criticism
122(1)
7-7 Communicating Negative Organizational News
123(5)
7-7a Breaking Bad News
124(2)
7-7b Responding to Crisis Situations
126(2)
8 Delivering Persuasive Messages
128(20)
8-1 Persuasion Strategies
129(2)
8-1a Plan Before You Write
129(1)
8-1b Use the Inductive Approach
130(1)
8-1c Apply Sound Writing Principles
130(1)
8-2 Sales Messages
131(9)
8-2a Gain Attention
132(1)
8-2b Focus on a Central Selling Feature
132(1)
8-2c Use an Original Approach
133(1)
8-2d Generate Interest by Introducing the Product, Service, or Idea
133(1)
8-2e Create Desire by Providing Convincing Evidence
134(3)
8-2f Motivate Action
137(3)
8-3 Persuasive Requests
140(8)
8-3a Making a Claim
141(1)
8-3b Asking a Favor
141(2)
8-3c Requesting Information
143(1)
8-3d Persuading Within an Organization
143(5)
PART 4 Communication Through Reports and Business Presentations
148(80)
9 Understanding the Report Process and Research Methods
148(20)
9-1 Characteristics of Reports
149(2)
9-1a Types of Reports
149(2)
9-1b Proposals
151(1)
9-2 Basis for Reports: The Problem-Solving Process
151(2)
9-2a Recognizing and Defining the Problem
151(2)
9-3 Selecting a Method of Gathering Information
153(4)
9-3a Secondary Research
153(3)
9-3b Primary Research
156(1)
9-4 Collecting and Organizing the Data
157(7)
9-4a Collecting Secondary Data
157(2)
9-4b Collecting Data through Surveys
159(2)
9-4c Avoiding Data-Gathering Errors
161(1)
9-4d Documenting Sources of Information
161(3)
9-5 Arriving at an Answer
164(4)
9-5a Analyzing the Data
164(1)
9-5b Interpreting the Data
165(3)
10 Managing Data and Using Graphics
168(14)
10-1 Communicating Quantitative Information
169(1)
10-2 Using Graphics
170(1)
10-2a Effective and Ethical Use of Graphics
170(1)
10-3 Types of Graphic Aids
171(8)
10-3a Tables
172(1)
10-3b Bar Charts
172(3)
10-3c Line Charts
175(1)
10-3d Pie Charts
175(2)
10-3e Maps
177(1)
10-3f Flowcharts
177(1)
10-3g Other Graphics
178(1)
10-4 Including Graphics in Text
179(3)
10-4a Positioning Graphics in Text
179(3)
11 Organizing and Preparing Reports and Proposals
182(24)
11-1 Parts of a Formal Report
183(4)
11-1a Preliminary Parts of a Report
183(3)
11-1b Report Text
186(1)
11-1c Report Addenda
186(1)
11-2 Organization of Formal Reports
187(3)
11-2a Writing Convincing and Effective Reports
187(3)
11-3 Choosing a Writing Style for Formal Reports
190(2)
11-3a Enhancing Credibility
191(1)
11-4 Short Reports
192(7)
11-4a Memorandum, Email, and Letter Reports
192(1)
11-4b Form Reports
192(7)
11-5 Proposals
199(7)
11-5a Proposal Structure
200(2)
11-5b Proposal Preparation
202(4)
12 Designing and Delivering Business Presentations
206(22)
12-1 Planning an Effective Business Presentation
207(1)
12-1a Identify Your Purpose
207(1)
12-1b Know Your Audience
207(1)
12-2 Organizing the Content
208(3)
12-2a Introduction
208(2)
12-2b Body
210(1)
12-2c Closing
211(1)
12-3 Designing Compelling Presentation Visuals
211(3)
12-3a Types of Presentation Visuals
211(1)
12-3b Design of Presentation Visuals
211(3)
12-3c Design Tips for Audience Handouts and Notes Pages
214(1)
12-4 Refining Your Delivery
214(7)
12-4a Delivery Method
214(2)
12-4b Vocal Qualities
216(2)
12-4c Delivery Style
218(3)
12-5 Adapting to Alternate Delivery Situations
221(7)
12-5a Culturally Diverse Audiences
221(2)
12-5b Team Presentations
223(1)
12-5c Distance Presentations
224(4)
PART 5 Communication for Employment
228(46)
13 Preparing Resumes and Application Messages
228(30)
13-1 Preparing for the Job Search
229(4)
13-1a Gathering Essential Information
229(1)
13-1b Identifying Potential Career Opportunities
229(4)
13-2 Planning a Targeted Resume
233(6)
13-2a Standard Parts of a Resume
233(5)
13-2b Types of Resumes
238(1)
13-3 Preparing Resumes for Print and Electronic Delivery
239(7)
13-3a Preparing a Print (Designed) Resume
239(1)
13-3b Preparing Electronic Resume Submissions
240(6)
13-4 Supplementing a Resume
246(3)
13-4a Professional Portfolios
246(2)
13-4b Employment Videos
248(1)
13-5 Composing Application Messages
249(9)
13-5a Persuasive Organization
251(2)
13-5b General Writing Guidelines
253(1)
13-5c Finishing Touches
254(4)
14 Interviewing for a Job and Preparing Employment Messages
258(16)
14-1 Understanding Types of Employment Interviews
259(2)
14-1a Structured Interviews
259(1)
14-1b Unstructured Interviews
259(1)
14-1c Stress Interviews
260(1)
14-1d Series Interviews
260(1)
14-1e Virtual Interviews
260(1)
14-2 Preparing for an Interview
261(2)
14-2a Research the Company
261(1)
14-2b Study Yourself
262(1)
14-2c Plan Your Appearance
262(1)
14-2d Plan Your Time and Materials
262(1)
14-2e Practice
262(1)
14-3 Conducting a Successful Interview
263(4)
14-3a The Opening Formalities
263(1)
14-3b The Information Exchange
264(3)
14-3c The Closing
267(1)
14-4 Preparing Other Employment Messages
267(7)
14-4a Application Forms
267(1)
14-4b Follow-Up Messages
268(1)
14-4c Thank-You Messages
268(2)
14-4d Job-Acceptance Messages
270(1)
14-4e Job-Refusal Messages
270(1)
14-4f Resignation Messages
270(2)
14-4g Recommendation Requests
272(2)
Grammar and Usage Appendix 274(16)
References 290(3)
Index 293
Dr. Lehman is a professor of management in the Management & Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor's and master's degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman teaches organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. Classroom instruction to traditional and distance students is supplemented with web accessible materials that enrich and enliven the learning experience. Her multimedia presentation students perfect design and delivery of media-rich presentations delivered to a variety of distribution points. She is actively engaged in research and a frequent presenter at the national and regional meetings of the Association for Business Communication, for which she and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award. Her consulting and training activities for industry have focused on multimedia development, business presentations, and written communication. Dr. DuFrene is a department chair and professor of business communication in the Department of General Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor's and master's degrees in business education from Nicholls State University, and her doctorate from the University of Houston. Dr. DuFrene presently teaches business communication--a core requirement for all business majors, as well as advanced business communication courses. She also frequently teaches a graduate-level business ethics course and has completed post-doctoral course work in that field. She supplements classroom instruction with web-accessible materials that enrich and enliven the learning experience for students. She has served as a business communication consultant to various organizations from the business, industry, and education sectors and also serves the Association for Business Communication (ABC) as a regional vice president. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC).