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Best of Guerrilla Marketing--Guerrilla Marketing Remix [Minkštas viršelis]

3.73/5 (305 ratings by Goodreads)
  • Formatas: Paperback / softback, 464 pages, aukštis x plotis x storis: 229x155x33 mm, weight: 687 g, Illustrations
  • Išleidimo metai: 28-Jul-2011
  • Leidėjas: Entrepreneur Press
  • ISBN-10: 1599184222
  • ISBN-13: 9781599184227
Kitos knygos pagal šią temą:
  • Formatas: Paperback / softback, 464 pages, aukštis x plotis x storis: 229x155x33 mm, weight: 687 g, Illustrations
  • Išleidimo metai: 28-Jul-2011
  • Leidėjas: Entrepreneur Press
  • ISBN-10: 1599184222
  • ISBN-13: 9781599184227
Kitos knygos pagal šią temą:
Guerrilla Marketing’s Greatest Hits—Updated, Adapted, Remastered…The only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top-selling Guerrilla Marketing books—updated for a new generation. ”When they write the history of marketing thought, Jay doesnt get a page... he gets his own chapter.”—Seth Godin, author of Poke the Box “This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible.” —Jill Lublin, international speaker and author, Jilllublin.com”For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter—and, of course, Internet access.“ —David Garfinkel, author of Advertising Headlines That Make You Rich “21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring.“ —Roger C. Parker, www.PublishedandProfitable.com “Guerrilla Marketing has always been about helping the ‘little guy’ market effectively and succeed against big-budget competitors. And now, in the new hyper-connected and hyper-competitive digital age, Guerrilla Marketing is again proving to be an essential key ingredient to help achieve business success. “—Stuart Burkow, advisor on making money in business and advocate for free enterprise, www.kingofprofits.com“Jay Levinson wisely guided my partners and me as we built our company from zero to 60 million in six years – and sold it! His brilliant marketing know-how played a huge role in our dramatic success. “—Steve Savage, president, Savage International“Guerrilla Marketing is far more than a brand. It has joined Xerox and Kleenex as part of our language.” —Orvel Ray Wilson, CSP, marketing coach, sales trainer and author“Jays original Guerrilla Marketing validated all the marketing Id been already doing, and opened my eyes to many new possibilities. Since that time, Ive read many books in the series, and was thrilled to bring Guerrilla Marketing to the environmental world with Guerrilla Marketing Goes Green. Jay has proven over and over again that theres more to marketing than throwing a lot of money into ads, and that small businesses, nonprofits, and grassroots organizations can market effectively and inexpensively.” —Shel Horowitz, award-winning author, speaker, consultant, green/ethical marketing expert“Guerrilla Marketing Reigns Supreme as THE Source for Most Affordable and Effective Marketing...Ever!” —David Fagan, owner, The Icon Builder“In the marketing jungle the Guerrilla is king!” —David Perry, Perry-Martel International “Guerrilla Marketing is the Guerrilla Cream that rises to the Guerrilla Top. Those that use it, have used it and will use it get the view from the Top!! This book is one more ticket to your trip to your Guerrilla Top.” —Al Lautenslager, www.marketforprofits.com“Jay Conrad Levinsons Guerrilla Marketing series helped revolutionize marketing for the entrepreneurs who transformed small business into the powerful engine that drives economic growth in America. That his work keeps evolving but always stresses ethics, creativity, and technology with makes his achievement all the more valuable and remarkable.”—Michael Larsen, literary agent, Michael Larsen-Elizabeth Pomada Literary AgentsContributions from 35 Guerrilla hits, including: The Guerrilla Marketing HandbookGuerrilla PublicityGuerrilla Marketing in 30 DaysGuerrilla Marketing for WritersGuerrilla Social Media MarketingGuerrilla Marketing on the InternetGuerrilla NetworkingGuerrilla NegotiatingGuerrilla SellingGuerrilla Public SpeakingGuerrilla Multilevel MarketingGuerrilla ProfitsGuerrilla FinancingGuerrilla Business SecretsGuerrilla Breakthrough StrategiesGuerrilla RetailingGuerrilla RainmakingGuerrilla Marketing for ConsultantsGuerrilla Marketing Goes GreenGuerrilla Marketing for Nonprofits

Recenzijos

When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter. Seth Godin, author of Poke the Box This book is the culmination of Guerrilla Marketing's huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible. --Jill Lublin, international speaker and author For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter -- and, of course, Internet access. David Garfinkel, author of Advertising Headlines That Make You Rich 21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring. Roger C. Parker,PublishedandProfitable

Foreword VII
Seth Godin
Part 1 Insight Into Guerrilla Marketing
Chapter 1 What Marketing Really Is
3(7)
Chapter 2 What Marketing Is Not
10(8)
Chapter 3 The Birth Of Guerrilla Marketing
18(6)
Chapter 4 The Spread Of Guerrilla Marketing
24(8)
Chapter 5 The Simplicity Of Guerrilla Marketing
32(6)
Chapter 6 The Monumental Secrets Of Guerrilla Marketing
38(23)
Chapter 7 The Guerrilla Marketing Strategy
61(7)
Chapter 8 Guerrilla Marketing To The Unconscious Mind
68(9)
Chapter 9 The Guerrilla Marketing Weapons
77(8)
Chapter 10 Guerrilla Advertising
85(19)
Chapter 11 Guerrilla Marketing In The Social Media
104(12)
Chapter 12 Guerrilla Marketing With Memes
116(4)
Chapter 13 Achieving Guerrilla Marketing Excellence
120(11)
Chapter 14 Guerrilla Marketing Yourself
131(9)
Chapter 15 The Guerrilla Entrepreneur
140(21)
Part 2 Guerrilla Wisdom From Guerrilla Co-Authors
Chapter 16 The Guerrilla Marketing Handbook, Co-Author Seth Godin
161(7)
Chapter 17 Guerrilla Retailing, Co-Authors Orvel Ray Wilson And Elly Valas
168(5)
Chapter 18 Guerrilla Deal-Making, Co-Author Donald Hendon
173(8)
Chapter 19 Guerrilla Publicity, Co-Author Jill Lublin
181(8)
Chapter 20 Guerrilla Writing Tips, Co-Author Roger C. Parker
189(7)
Chapter 21 Guerrilla Copywriting Tips, Co-Author David Garfinkel
196(7)
Chapter 22 Guerrilla Marketing For Job Hunters 2.0, Co-Author David Perry
203(5)
Chapter 23 Guerrilla Research, Co-Author Robert Kaden
208(9)
Chapter 24 Guerrilla Marketing On The Internet, Co-Authors Mitch Meyerson And Mary Eule Scarborough
217(18)
Chapter 25 Guerrilla Social Media Marketing, Co-Author Shane Gibson
235(10)
Chapter 26 Guerrilla Marketing Goes Green, Co-Author Shel Horowitz
245(5)
Chapter 27 Guerrilla Marketing For Nonprofits, Co-Authors Frank Adkins And Chris Forbes
250(9)
Chapter 28 Guerrilla Marketing Meets Karate Master, Co-Author Chet Holmes
259(10)
Chapter 29 Guerrilla Marketing In 30 Days, Co-Author Al Lautenslager
269(8)
Chapter 30 Guerrilla Profits, Co-Author Stuart Burkow
277(7)
Chapter 31 Guerrilla Marketing To Women, Co-Author Wendy Stevens
284(8)
Chapter 32 Guerrilla Rainmaking, Co-Author David T. Fagan
292(7)
Chapter 33 Guerrilla Wealth, Co-Author Loral Langemeier
299(8)
Chapter 34 Guerrilla Marketing For Financial Planners, Co-Author Grant Hicks
307(5)
Chapter 35 Guerrilla Saving, Co-Author Kathryn Tyler
312(8)
Chapter 36 Guerrilla Breakthrough Strategies, Co-Author Terry Telford
320(8)
Chapter 37 Guerrilla Multilevel Marketing, Co-Authors James Dillehay And Marcella Vonn Harting
328(9)
Chapter 38 Guerrilla Networking, Co-Author Monroe Mann
337(12)
Chapter 39 Guerrilla Public Speaking, Co-Author Craig Valentine
349(4)
Chapter 40 Guerrilla Marketing For Writers, Co-Authors Michael Larsen, Rick Frishman, And David Hancock
353(4)
Chapter 41 Guerrilla Business Secrets, Co-Author Steve Savage
357(3)
Chapter 42 Guerrilla Marketing And The Human Ego, Co-Author Alexandru Israil
360(3)
Chapter 43 Guerrilla Canvassing, Co-Author Ed Antle
363(11)
Chapter 44 Guerrilla Selling, Co-Authors Orvel Ray Wilson With William K. Gallagher Sr.
374(15)
Chapter 45 Guerrilla Negotiating, Co-Authors Orvel Ray Wilson And Mark S.A. Smith
389(14)
Chapter 46 Guerrilla Marketing For Franchisees, Co-Author Todd Woods
403(12)
Chapter 47 Guerrilla Marketing On The Front Lines, Co-Authors Alex Mandossian And Mitch Meyerson
415(13)
About The Authors And Co-Authors 428(28)
Index 456
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide