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Beyond Bullet Points: Using Microsoft Office PowerPoint 2007 to Create Presentations That Inform, Motivate, and Inspire 2nd edition [Multiple-component retail product]

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  • Formatas: Multiple-component retail product, 368 pages, aukštis x plotis: 229x187 mm, Contains 1 Paperback / softback and 1 CD-ROM
  • Išleidimo metai: 10-Oct-2007
  • Leidėjas: Microsoft Press,U.S.
  • ISBN-10: 0735623872
  • ISBN-13: 9780735623873
Kitos knygos pagal šią temą:
Beyond Bullet Points: Using Microsoft Office PowerPoint 2007 to Create Presentations That Inform, Motivate, and Inspire 2nd editionDidesnis paveikslėlis
  • Formatas: Multiple-component retail product, 368 pages, aukštis x plotis: 229x187 mm, Contains 1 Paperback / softback and 1 CD-ROM
  • Išleidimo metai: 10-Oct-2007
  • Leidėjas: Microsoft Press,U.S.
  • ISBN-10: 0735623872
  • ISBN-13: 9780735623873
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9780735623873.html
Raktažodžiai:
Unlock the amazing story buried in your presentationand forget boring bullet points forever! Now updated for Microsoft Office PowerPoint 2007, this widely-acclaimed book includes seven new examples of compelling presentations from board room to classroom. Communications expert Cliff Atkinson guides you, step by step, through his revolutionary three-step method for increasing the impact of your presentations. Youll discover how to combine classic storytelling techniques with the power of visual media to create a rich, engaging experience. Transform the way you create and deliver your critical messageand quickly bring your ideas to life!

FOCUS:

Learn how to distill and shape your best ideas into a crisp and compelling narrative.

CLARIFY:

Use a storyboard to illustrate your ideas, creating the right blend of message and media.

ENGAGE:

Move from merely reading your slides to creating a rich, connected experience with your audienceand increase your impact!

CD includes:





Cliffs custom templatesbuild your story! Quick reference checklists for compelling presentations Complete eBookplus bonus content!

For customers who purchase an ebook version of this title, instructions for downloading the CD files can be found in the ebook.
Acknowledgments xiii
Introduction xv
Making Headlines Beyond Bullet Points
1(24)
Can I Really Change the World with a PowerPoint Presentation?
1(1)
The Perfect PowerPoint Storm
2(3)
Stepping onto the Media Stage
5(3)
A Singular Story
8(4)
The Heart of the Problem
12(3)
Distilling the Essence
15(3)
Mixing Mediums
18(2)
Fade to Gray
20(1)
Stark Choices
21(1)
Winds of Change
22(1)
The Power of BBP in Your Hands
23(2)
Teaching an Old Dog New Tricks
25(30)
Three Bedrock Tools of PowerPoint
25(2)
Trick 1: Use Slide Sorter View to Manage the Volume
27(13)
In Search of ``Research Reality''
28(2)
Research Reality 1: You Have to Respect the Limits of Working Memory
30(5)
BBP Respects the Limits of Working Memory
35(3)
The Old Way Ignores the Limits of Working Memory
38(2)
Trick 2: Use Notes Page View to Sync Pictures and Narration
40(8)
Research Reality 2: You Have to Address the Two Channels
40(1)
BBP Addresses the Two Channels
41(2)
The Old Way Addresses Only One Channel
43(5)
Trick 3: Use Normal View to Guide the Eye and Ear
48(6)
Research Reality 3: You Have to Guide Attention
48(1)
BBP Guides Attention
49(3)
The Old Way Does Not Guide Attention
52(2)
A Well-Trained Tool
54(1)
Getting Started with BBP
55(30)
What Does the Road Ahead Look Like?
56(2)
Sewing Up Understanding with BBP
58(6)
The Heart and Brain of BBP: The Story Template
58(1)
The Built-In Story Structure
59(3)
Theory Becomes Practical
62(2)
Step 1: Choose a Story Thread and a Pattern to Follow
64(1)
Step 2: Pull Through What's Most Important First
65(3)
Step 3: Guide the Visual and Verbal Strands with Your Storyboard
68(13)
Sketching the First Five Slides
70(1)
Sketching the Rest of the Slides
71(1)
Applying Custom Layouts
72(2)
Adding Graphics to the First Five Slides
74(1)
Adding Graphics to the Rest of the Slides
74(1)
Stepping into the Screen
75(2)
Presenting in Multiple Views
77(1)
Presenting with a Tablet PC
78(1)
Presenting Online
78(1)
Documenting the Experience
79(2)
Getting Started with the BBP Story Template
81(1)
Writing Headlines Using Three Ground Rules
82(3)
Rule 1: Write Concise, Complete Sentences with a Subject and a Verb in Active Voice
82(1)
Rule 2: Be Clear, Direct, Specific, and Conversational
83(1)
Rule 3: Link Your Ideas Across Cells
84(1)
Planning Your First Five Slides
85(32)
What Will You Show, Say, and Do in the First Five Slides?
86(1)
Starting with the Title and Byline
87(1)
Choosing a Story Thread
88(13)
Orienting the Audience with the Setting Headline
89(1)
Interesting the Audience with the Role Headline
90(2)
Engaging the Audience with the Point A Headline
92(3)
Motivating the Audience with the Point B Headline
95(2)
Creating Dramatic Tension Between the Point A and Point B Headlines
97(2)
Focusing the Audience with the Call to Action Headline
99(2)
Choosing a Pattern to Follow
101(4)
Closing the Curtain on Act I
105(3)
Reviewing the Five Headlines
106(1)
Appealing to Your Audience's Emotions
106(1)
Focusing Your Ideas
107(1)
10 Tips for Enhancing Act I
108(9)
Planning the Rest of Your Slides
117(38)
The Problems of Sequence and Priority
117(3)
Three Columns of Clarity
120(5)
Threading the Eye of the Needle Using a Hierarchy
123(2)
Prioritizing Your Slides
125(18)
Justifying the Call to Action Headline with the Key Point Headlines
127(5)
Clarifying Each Key Point Headline with Its Explanation Headlines
132(4)
Backing Up Each Explanation Headline with Its Detail Headlines
136(4)
Fleshing Out the Rest of Act II
140(3)
Pulling Through What's Most Important First
143(3)
Lowering the Curtain on Your Story Template
146(2)
10 Tips for Enhancing Your Story Template
148(7)
Setting Up Your Storyboard and Narration
155(32)
What Will You Show, Say, and Do During Every Slide?
156(1)
Preparing the Storyboard
157(9)
Reformatting Your Story Template Manually
158(1)
Using the BBP Storyboard Formatter
159(6)
Practicing Scaling to Time
165(1)
Editing Your Headlines If Needed
166(1)
Reviewing the Storyboard
166(1)
Planning for the Verbal Channel by Writing Down What You'll Say
166(4)
Planning for the Visual Channel by Sketching Your Storyboard
170(3)
Storyboarding Using Three Ground Rules
173(5)
Rule 1: Be Visually Concise, Clear, Direct, and Specific
173(1)
Rule 2: In Act II, Sketch Consistency Within Columns and Variety Across Columns
173(3)
Rule 3: Sketch Outside the Screen Too
176(2)
10 Tips for Enhancing Your Storyboard
178(9)
Sketching Your Storyboard
187(40)
What Do I Sketch on Each Slide?
187(2)
Sketching the Act I Slides
189(14)
Sketching the Title Slide
190(1)
Sketching an Optional Introductory Slide
190(2)
Sketching the Setting Slide
192(2)
Sketching the Role Slide
194(2)
Sketching the Point A and Point B Slides
196(7)
Sketching the Call to Action and Key Point Slides
203(8)
Tripling Your Impact with Three Panels
205(1)
Propping It Up
206(1)
Adding It Up with Icons
206(1)
Using Video, Sound, or Motion Graphics (Carefully)
207(1)
Blacking Out the Screen
207(1)
Raising Interest with Your Layouts
208(1)
Keeping the Motif Flowing
209(1)
Integrating the Interaction
210(1)
More than One Speaker
210(1)
Going Back to A and B
210(1)
Sketching an Optional Navigation Bar
211(2)
Sketching the Explanation Slides
213(7)
Explaining Ideas by Building a Diagram
214(2)
Building a Chart Across a Series of Slides
216(1)
Sketching a Visual Organizer
217(1)
Completing the Explanation Slides
218(1)
Using a Screen Capture
218(2)
Sketching the Detail Slides
220(5)
Switching to Other Media
222(2)
Adapting Your Sketches to Your Profession
224(1)
Sketching Your Story Template
225(1)
Ready, Set, Sketch!
226(1)
Adding Graphics to Your Storyboard
227(52)
Which Graphics Do I Add to Each Slide?
227(1)
Defining Your Design Constraints
228(2)
Adding Graphics Using Three Ground Rules
230(10)
Rule 1: See It in Seconds
230(3)
Rule 2: Align the Aesthetics with the Audience
233(4)
Rule 3: Defend Your Foundation!
237(3)
Starting the Production Flow
240(3)
Assigning What You Can
240(1)
Getting the Graphics You Already Have
241(1)
Getting the Graphics You Can Easily Find
241(1)
Creating the Graphics You Can
242(1)
Applying Custom Layouts to Your Storyboard
243(14)
Creating Layouts Manually
245(11)
Applying, Reviewing, and Refining the Layouts
256(1)
Adding Graphics to the Call to Action and Key Point Slides
257(2)
Duplicating and Positioning Key Point Slides 1 and 2
259(1)
Creating the Act III Slides
260(1)
Preparing Slides That Don't Require Graphics
261(1)
Adding Graphics to the Act I Slides
262(2)
Adding Graphics to the Explanation Slides
264(4)
Fine-Tuning and Finishing Up
268(2)
Adding Graphics to the Title and Closing Credits Slides
268(1)
Reviewing and Adding Graphics to the Notes Pages
269(1)
Reviewing and Finalizing the Storyboard
270(2)
10 Tips for Enhancing Your Storyboard
272(7)
Reviewing a Range of BBP Examples
279(42)
What Other Examples Can I See?
280(1)
Introducing a Case with The Trial
280(6)
Act I: The Classical Storytelling Foundation
281(1)
A Photographic Setting Slide
282(1)
Reviewing the Act I Slides for The Trial
282(2)
Reviewing the Call to Action and Key Point Slides for The Trial
284(2)
Keeping on Track with The Plan
286(9)
Writing Act I of the Story Template
286(1)
Researching and Adding Available Graphics for The Plan
287(1)
Reviewing the Act I Slides for The Plan
288(1)
Reviewing the Call to Action and Key Point Slides for The Plan
289(5)
Delivering The Plan Remotely
294(1)
Presenting Results with The Analysis
295(8)
Researching and Adding Available Graphics for The Analysis
298(1)
Reviewing the Act I Slides for The Analysis
299(2)
Reviewing the Call to Action and Key Point Slides for The Analysis
301(2)
Making Information Meaningful with The Report
303(5)
Researching and Adding Available Graphics for The Report
305(1)
Reviewing the Act I Slides for The Report
306(1)
Reviewing the Call to Action and Key Point Slides for The Report
306(2)
Engaging Students with The Class
308(5)
Researching and Adding Available Graphics for The Class
309(1)
Reviewing the Act I Slides for The Class
310(1)
Reviewing the Call to Action and Key Point Slides for The Class
311(2)
Putting Your Clients at the Center in The Pitch
313(5)
Researching and Adding Available Graphics for The Pitch
315(1)
Reviewing the Act I Slides for The Pitch
315(1)
Reviewing the Call to Action and Key Point Slides for The Pitch
316(2)
Handling Objections to BBP
318(3)
Delivering Your BBP Presentation
321(18)
Delivering Your Presentation Using Three Ground Rules
322(2)
Rule 1: Step into the Screen
322(1)
Rule 2: Remove the Distractions
323(1)
Rule 3: Manage the Flow
323(1)
Removing Distractions
324(5)
Preparing the Environment
324(1)
Checking the Technology
325(1)
Planning for Problems
326(1)
Rehearsing Away Distractions
326(1)
Using Notes
327(2)
Developing a Dialog
329(3)
Being Authentic
329(1)
Working Confidently with Your Slides
330(1)
Handling Q & A
331(1)
Improvising Within Constraints
332(1)
Keeping Control of Your Story
332(1)
Preparing for Different Contexts
332(1)
Handing Out Handouts
333(1)
Presenting Without Being Present
333(2)
Sending Your Notes Pages (Not Your Slides)
333(1)
Producing an Online Presentation
334(1)
And Now, Presenting . . .
335(1)
10 Tips for Enhancing Your Delivery
335(4)
Index 339


Critically praised author and presentation expert Cliff Atkinson is revolutionizing the way people use Microsoft PowerPoint to communicate. He is a popular keynote speaker and consultantteaching his innovative three-step method to Fortune 500 companies, law firms, government agencies, and business schools.