'This timely book is essential reading for all intrigued by the great transition from analogue to digital trade rules. The collection and its authors take stock of rule-making in major jurisdictions, preferential trade agreements and current work at the World Trade Organization. It offers prospects for regulating Big Data and Artificial Intelligence in services and intellectual property, taking into account the protection of human rights and of data protection in the process of global norm diffusion. Challenges and prospects are ably mapped. The book will assist scholars and policy-makers in harnessing digitalization in coming years.' Thomas Cottier, Word Trade Institute, University of Bern 'Mira Burri has assembled a team of experts to produce the leading collection on big data and trade law. The real value in this collection comes from the rich and deep level of legal and policy analysis which questions the status quo and may provide for a major re-thinking of domestic and international norms on data governance. This collection is a must read for those seeking thoughtful reflection and forward thinking on contemporary issues relating to big data and trade law.' Bryan Mercurio, Simon F. S. Li Professor of Law, The Chinese University of Hong Kong 'One of the critical challenges of our time is the governance of Big Data in a world of cross-border data flows, data walls, and data breaches. This book brings together leaders in the field from around the world to address how trade law might be reimagined in this brave new world.' Gregory Shaffer, Chancellor's Professor, University of California, Irvine School of Law
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