Peirces sign theory is famously both admired and feared. This engaging volume manages to both elegantly explicate its fundamentals, and present an exciting range of its current uses. The contributors are notably international and interdisciplinary, reflecting the future potential of this research area, whose fundamental reach is being newly understood. * Catherine Legg, Senior Lecturer in Philosophy, Deakin University, Australia * It is hard to imagine a better entry to the realm of Peirces triadic semiotic than the fifteen carefully crafted conceptual elaborations and applications of it assembled by Tony Jappy. Prominent international scholars have created a most necessary cartography to explore the state of the semiotic territory on wide-ranging topics such as education, aesthetics, media, technology and science, among others.Their substantial contributions provide an illuminating guide to understand a rich theoretical body that has sometimes been described as difficult to grasp. * Fernando Andacht, Full Professor, Facultad de Información y Comunicación - Universidad de la Repśblica, Uruguay *
