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  • Formatas: 224 pages
  • Išleidimo metai: 06-Aug-2012
  • Leidėjas: Routledge
  • Kalba: eng
  • ISBN-13: 9781136508455

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"The digital revolution has brought with it a wider range of options for creating and producing print on paper products than ever seen before. With the growing demand for skills and knowledge with which to exploit the potential of digital technology, comes the need for a comprehensive book that not only makes it possible for production staff, editors, and designers to understand how the technology affects the industry they work in, but also provides them with the skills and competencies they need to workin it smartly and effectively. This book is designed to satisfy this need. Book Production falls into two parts:The first part deals with the increasingly important role of production as project managers, a role which has not been adequately written about in any of the recent literature on publishing. The second part deals with the processes and raw materials used in developing and manufacturing print on paper products. Case studies are used to illustrate why and how some processes or raw materials may or may not be appropriate for a particular job. With expert opinions and case studies, and a consideration of the practices and issues involved, this offers a comprehensive overview of book production for anyone working, or training to work in or in conjunction with the books industry"--

The digital revolution has brought with it a wider range of options for creating and producing print on paper products than ever seen before. With the growing demand for skills and knowledge with which to exploit the potential of digital technology, comes the need for a comprehensive book that not only makes it possible for production staff, editors, and designers to understand how the technology affects the industry they work in, but also provides them with the skills and competencies they need to work in it smartly and effectively. This book is designed to satisfy this need.

Book Production falls into two parts:

  • The first part deals with the increasingly important role of production as project managers, a role which has not been adequately written about in any of the recent literature on publishing.
  • The second part deals with the processes and raw materials used in developing and manufacturing print on paper products. Case studies are used to illustrate why and how some processes or raw materials may or may not be appropriate for a particular job.

With expert opinions and case studies, and a consideration of the practices and issues involved, this offers a comprehensive overview of book production for anyone working, or training to work in or in conjunction with the books industry.

Recenzijos

'I consider this to be a useful addition to the literature, and would have no hesitation in recommending the paperback to staff at all levels in our production department' Edward Wates, Learned Publishing

'This practical overview of the project manager's job is one of the first books on the industry to provide a lengthy exploration of project management, including a comparison of different digital work flows for the modern publisher. While most of the book reflects the skills and training necessary for managers throughout the world, the second part, with its focus on the methods of printing and distribution in the UK, will be less relevant for an American audience. Book Production includes brief case studies and helpful illustrations on work flows and cost analysis...it offers an accessible overview of the skills and knowledge necessary for production managers. This book fills in the gap in readers' knowledge of what happens after the editorial process. Summing Up: Highly recommended.' J. Rodzvilla, CHOICE

List of figures and tables
xiii
Acknowledgements xv
Foreword xvii
Introduction 1(2)
PART I Production and project management
3(98)
1 Project management
5(20)
What is a project?
5(1)
A project as related to publishing and production
6(1)
Activities and tasks
6(1)
Inputs and outputs
6(1)
The project outcome
7(1)
Project lifespan
7(1)
Effort
7(1)
Constraints
7(1)
Mechanisms and resources
7(1)
Project management: the theory
8(2)
Project management in practice: defining the project
10(3)
Procedures, policies and objectives
13(1)
Procedures
13(1)
Policies
14(1)
Objectives
14(1)
Activities and tasks
15(1)
Resources
16(1)
Project management in practice: planning the project
17(1)
Planning the work to be done, and allocating resources to tasks
17(2)
Project management in practice: implementation
19(1)
Monitoring and controlling project progress
20(1)
Project management in practice: reporting progress and problems
21(1)
Project management in practice: closing down the project
22(1)
Note
23(2)
2 Production management
25(36)
What does production do?
25(1)
Production and editorial
26(2)
Production and design
28(1)
Production and sales and marketing
29(1)
Production and finance
29(1)
Production and rights
30(1)
Production and warehousing and distribution
30(1)
Production and suppliers
30(2)
Planning the product: the specification
32(1)
Standardisation
33(1)
The specification and request for estimate
33(1)
Portrait or landscape?
34(1)
Extent
34(1)
Text
35(1)
Text and proofs
35(1)
Printing process
35(1)
Paper
35(1)
No bleeds
36(1)
Binding
36(1)
Sewing in 32s
36(1)
Flexilining
37(1)
Printed ends
37(1)
Head and tail bands; plain edges
37(1)
The binding case
37(1)
Rounding and backing
38(1)
Jacket wrap; pack in bulk; delivery to the warehouse
38(1)
Endpapers
39(1)
Jacket
39(1)
Prices
40(1)
Planning the project: estimating
41(1)
The rough estimate
41(1)
The detailed estimate
42(1)
Fixed costs
43(1)
Variable costs
44(1)
The mechanics of estimating
44(5)
Pricing the product
49(1)
Reducing production costs
49(1)
Negotiation
49(1)
Value engineering
50(1)
Find a cheaper supplier
51(1)
Planning the product: scheduling
51(1)
Time as a resource
52(1)
Draft and working schedules
52(1)
Creating a working schedule
53(2)
Case studies
55(2)
Putting the schedule together
57(1)
Planning the product: choosing the printing process
58(1)
Sheet-fed litho/sheet-fed offset
59(1)
Web litho/web offset
59(1)
Implementation
59(2)
3 Implementation
61(16)
Choosing and dealing with suppliers
62(4)
Production orders or purchase orders
66(1)
The printing order
66(1)
The binding order
67(3)
The cover/jacket printing and finishing order
70(1)
Managing the project
71(1)
Maintaining the relationship with the supplier: monitoring and controlling progress
71(1)
Communication
72(1)
Monitoring quality
72(1)
What do you do when things go wrong?
73(1)
Bringing the project to a close
74(1)
Checking suppliers' invoices
75(1)
Archiving information
75(1)
Reflecting on the project: lessons learned
76(1)
4 Prepress
77(24)
Workflows
77(1)
Traditional, or conventional, workflow
78(3)
File transfer
81(1)
The Portable Document Format file (PDF)
81(1)
Preflighting
82(1)
XML workflows
82(2)
The nature of digital content
84(1)
Markup languages
85(1)
Defining structure through XML document type definitions (DTDs) and schemas
86(1)
Styling the appearance of content
86(1)
Who uses XML workflows?
86(1)
Why use an XML workflow?
87(1)
XML workflows
87(1)
Post-production XML, or XML-last, workflow
87(1)
The XML composition workflow
88(1)
The XML copy-editing workflow
88(1)
The XML authoring, or XML first, workflow
89(1)
The last word on workflows
89(1)
Production and XML
89(1)
The hybrid workflow: the easy route to ePub formats
90(1)
Images
90(1)
Digital image formats
91(1)
The JPEG format (also known as JPG in the world of PCs)
92(1)
Resolutions for photography, scanning and printing
92(1)
Proofing and managing quality
93(1)
Prepress proofing of images
94(1)
Digital proofing
94(1)
Soft proofing
95(1)
Hard proofing: digital proofing
95(1)
Analogue proofing
96(1)
The prepress workflow and Job Definition Format (JDF)
97(4)
PART II Processes and raw materials
101(90)
5 Raw materials
103(38)
Paper
104(1)
The wood
104(1)
The pulp
105(1)
Making the paper
106(1)
Papers for books
107(1)
Physical properties
107(6)
Optical properties
113(1)
Miscellaneous properties of paper
114(1)
Choosing paper
115(1)
Choosing the right paper for the job
115(1)
Case studies
115(5)
Endpapers
120(1)
(Dust) jacket
121(1)
Printed paper case, or case wrap, or cover to board
121(1)
Cover
121(1)
Case board
122(1)
Choosing paper for digital printing
122(1)
Paper defects in printing: runnability and printability
123(1)
Build-up (also known as piling)
124(1)
Contraries
124(1)
Fish eye
124(1)
Hickeys
124(1)
Linting
124(1)
Picking
124(1)
Piping
124(1)
Shade variation
125(1)
Paper defects in binding
125(1)
Cockling
125(1)
Cracking
125(1)
Calculating paper quantities - sheet-fed work
125(2)
Standard book and sheet sizes
127(1)
Calculating paper quantities - web-fed work
128(1)
Non-standard book sizes
129(1)
Working out a sheet size for a non-standard format book
129(1)
Spoilage (wastage)
129(1)
Paper and the environment
130(1)
Recycled paper
131(2)
Inks
133(1)
Ink drying
133(1)
Inks and the environment
134(1)
Adhesives
135(1)
Water-based emulsion adhesives (VAE) and (PVAc)
135(1)
Hot-melt adhesives (EVA)
136(1)
Hot-melt adhesives (PUR)
136(1)
Coatings: lamination and varnishing
137(1)
Coverings: cloth - imitation and real
138(1)
Imitation cloth
138(1)
Real cloth
138(1)
Leather
138(1)
Plastic
139(1)
Blocking foils
139(2)
6 Printing
141(20)
Litho and digital printing
141(1)
Digital printing - print on demand and digital web
142(1)
Benefits
142(1)
Limitations
142(2)
Litho printing
144(1)
Which technology? Making the final choice
145(1)
The presses
145(1)
Sheet-fed presses
145(1)
Web-fed presses
146(1)
Litho monochrome and colour printing
147(1)
Monochrome printing: black and white line work
147(1)
Monochrome printing: black and white halftone illustrations
147(1)
Colour printing: spot colour
148(1)
4-colour printing
149(1)
Matching the original
150(1)
Managing quality: inspection and control
151(2)
Inspection
153(1)
Printing and paper defects
153(1)
Printing defects
154(1)
Design problems
155(1)
When something has gone wrong
156(1)
Printing and the environment
157(4)
7 Binding and finishing
161(16)
Where do you go for binding?
161(1)
Which binding method?
162(1)
Perfect binding
163(1)
Notch, slotted or burst binding
164(1)
Saddle-stitching (also known as wire-stitching)
165(1)
Binding and finishing
165(1)
Folding
166(1)
Gathering
167(1)
Binding
167(1)
Perfect binding: paperback
167(1)
Perfect binding: hardback
168(1)
Notch binding: paperback
168(1)
Notch binding: hardback
168(1)
Section sewn: paperback
168(1)
Section sewn: hardback
168(1)
Casing-in
169(1)
Components: covers, printed paper cases, jackets, plate sections, printed endpapers
169(1)
Paperback covers
169(1)
Hardback printed paper cases (PPCs), case wrap or cover to board
170(1)
Jackets
170(1)
Plate (illustration) sections and tips
171(1)
Endpapers
171(1)
Hardback cases
172(1)
Blocking
172(1)
Head and tail bands
173(1)
Edge decoration
173(1)
Register ribbon, or ribbon marker
173(1)
The oddment
173(1)
Checking quality - lithographically printed books
174(2)
Binding digitally produced books
176(1)
Binding and the environment
176(1)
8 Getting stock into the warehouse; and legal matters
177(14)
Packing and dispatch: single copy, or small quantity, orders
177(1)
Packing stock: bulk orders
177(2)
Moving stock to the warehouse
179(1)
How long does it take?
179(1)
Arranging transport and organising documentation
179(1)
Communication
180(1)
Insurance and risk
181(1)
Environmental issues
182(1)
Contractual and legal issues
183(1)
Variations in quantity
183(1)
Delivery
184(1)
Risk and retention of title
185(1)
Payment
186(1)
Claims
186(1)
Liability
187(2)
Law
189(2)
Further reading 191(2)
Index 193
Adrian Bullock has for the past twenty years been Principal Lecturer on the undergraduate and postgraduate publishing programmes at Oxford Brookes University, where he specializes in project and production management. He is now runs Oxford Publishing Consultancy which specialises in publishing project and production management, and allows him to put to practical use many of the techniques he spends his time teaching. He is also involved in extensive publishing consultancy work in the developing world, particularly in educational publishing, for bilateral and multilateral agencies such as the World Bank, the Asian Development Bank, the Soros Foundation, DfID, USAID, UNICEF, and UNESCO.