El. knyga: Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference

Chapter1. The Effect of Narrative on Advertising Persuasiveness: The
Moderating Role of Concreteness Language: An Abstract.
Chapter2. A
Signalling Approach to Enchance the Advertising Effectiveness of
Customer-Ideated New Products: An Abstract.
Chapter3. What Really Drives
Customer Brand Relationships? Evidence from An Emerging Market: An
Abstract.
Chapter4. Attachment Styles and Brand Relationships: An Abstract.-
Chapter5. When Good Brands Do Bad: The Sequel: An Abstract.
Chapter6. Brand
Association and Emotional Confidence: Determinants of Brand Loyalty: An
Abstract.
Chapter7. A Conceptual Framework of Erasmus Students as Advocates
of a Country Brand: An Abstract.
Chapter8. CSR Communication of Hotels and
Consumer Responses Towards It: An Abstract.
Chapter9. Social Responsibility
in Adventure Tourism: Analysis of Companies in the Central Region of
Portugal.
Chapter10. All by Myself! The Sustainable Liability on Responsible
Fashion: An Abstract.
Chapter11. The Evolution ofthe Impact of Religion and
Life Satisfaction on Environmental Concern: An Abstract.
Chapter12. Ethical
Perceptions on Cigarette Marketing: An Abstract.
Chapter13. Firm Loyalty to
Consumers (FLC) and Relationship Marketing: A Conceptual Framework: An
Abstract.
Chapter14. Co-Creation in a Marketing Classroom: An Abstract.-
Chapter15. Antecedents of Tourism Destination Loyalty: The Role of
Destination Image, Satisfaction, and Identity Salience: An Abstract.-
Chapter16. What is the Role of the Relationship in CRM? Exploring the Gaps
between Intended and Actual Behavior: An Abstract.
Chapter17. Special
Session: Reviewing the Reviewers: Insights on How to Read, Interpret, and
Respond to Reviewers: An Abstract.
Chapter18. Dire Straits, Sad Planet: How
Facial Emotion, Anthropomorphism and Issue Proximity Affect Green
Communication.
Chapter19. Advertising Design in Food Marketing: Comparing
the Effectiveness of Sensory, Functional and Symbolic Ad Content for Product
Evaluation: An Abstract.
Chapter20. Understanding the Viability of Three
Types of Approach of Advertising in Emerging Markets.
Chapter21. In the
Conflict between Heart and Mind: Involvement and Aspiration Matter: An
Abstract.
Chapter22. Talking About my Generation: The Influence of Age on
Counterfeit Luxury Consumption in the GCC Countries: An Abstract.
Chapter23.
Understanding the Luxury Consumption during Weddings in Southern India: An
Abstract.
Chapter24. The Role of Proactive and Reactive Corporate Social
Responsibility as an Extrinsic Cue in Mitigating Consumers Privacy Concerns:
An Abstract.
Chapter25. Optimal Advertising Strategies for Multinational
Enterprises Facing a Product-Harm Crisis: An Abstract.
Chapter26. The
Effects of Food Related Retail Ambient Scents on Healthy/Unhealthy Food
Purchases: An Abstract.
Chapter27. The Effects of Retail Ambient Music and
Noise on Food Purchases: An Abstract.
Chapter28. It's All in the Mix: How
Music and Light Affect Shoppers' In-Store Behavior: An Abstract.
Chapter29.
Consumer Engagement through Live Customer Service: An Abstract.
Chapter30.
Consumers Willingness to Try a Robotic Shopping Assistant: The Role of
Imagery: An Abstract.
Chapter31. A ZMET Study of Real Meanings on Virtual
Experiences in Young Consumers: An Abstract .
Chapter32. Special Session:
Does Marketing Have the Right Answers? Questions of Growth, Measurement,
Insight, and Heart: An Abstract.
Chapter33. The Relationship between
Collectivism and Seeking Product-Related Information on Social Networking
Sites: An Abstract.
Chapter34. A Framework and Call for Scholarship on The
Dark Side of Social Media: An Abstract.
Chapter35. Enriched Digital
Catalogues: A Multi-Studies Approach: An Abstract.
Chapter36. Exploring the
Young Peoples Cognitive Structure and Switching Intention toward Social
Networking Sites: An Abstract.
Chapter37. Overcoming the Rejection of
Changing Sales Force Technologies through Managerial Support: An Abstract.-
Chapter38. What Salespeople Dont Say: A Review of Literature on Nonverbal
Communication of Salespeople: An Abstract.
Chapter39. Value in Sales
Interactions: A Study from the Buyers Perspective: An Abstract.
Chapter40.
The Impact of Psychological Ownership on Betrayal in the Sharing Economy: An
Abstract.
Chapter41. The Influence of Mens Body Dissatisfaction in
Appearance-Related Behaviors: The Moderator Role of Public
Self-Consciousness: An Abstract.
Chapter42. Big Data Infused Service
Encounters: Augmenting Emotional Labor and Improving Organizational Outcomes:
An Abstract.
Chapter43. Exploring the Influence of Supervisor Support, Fit,
and Job Attractiveness on Service Employee Job Resourcefulness: An Abstract.-
Chapter44.  Help Me, Help You: The Consumers Perceptions of Green Credit
Cards: An Abstract.
Chapter45. Buy Me, Im Green: The Effects of Verbal
and Visual Claims on Consumer Responses to Environmental Products: An
Abstract.
Chapter46. Modern Marketing-Research Techniques and Policymaking
in Wyomings State Budgeting: An Abstract.
Chapter47. The Hedonic and
Utilitarian Value of Volunteering as an Act of Symbolic Consumption: An
Abstract.
Chapter48. Individual Differences in Reactions to Aggression in
Advertising, Knowledge Structures Perspective: An Abstract.
Chapter49.
Nutrition Labelling on Menus: Who Notices and Uses this Information?.-
Chapter50. Investigating the Impact of Conflicting Roles of Work and School
on Service Providers: An Abstract.
Chapter51. Enhancing the Customer
Experience: Understanding UK Consumers M-Shopping Adoption Intention.-
Chapter52. Sharing in Real and Virtual Spaces: A Motivational and Temporal
Screen-Sharing Approach.
Chapter53. Exploring the Impact of Self-Service
Technologies on Retail Shoppers: An Abstract.
Chapter54. Special Session:
May the Odds be Ever in Your Favor: An Abstract About Improving Your Odds and
Successfully Navigating the Academic Job Market.
Chapter55. Virtual Car
Information in Real Spaces Rightin Your Face: Assessing the System Acceptance
of Head-Up Display: An Abstract.
Chapter56. Monsters in Our World:
Rethinking Narrative Transportation in Pokémon Gos Mixed Reality: An
Abstract.
Chapter57. An Investigation of the Effect of Nostalgia Proneness
and Consumer Innovativeness on Acceptance of Retro Products.
Chapter58. The
Impact of Existential Anxiety on Attitude toward Product Innovation: An
Abstract.
Chapter59. Marketing Secrets: A Conceptual Model and
Quasi-Experimental Study: An Abstract.
Chapter60. Digitally Engaged
Services: A Multi-Level Perspective on Technology Readiness and Value
Co-Creation Behaviour in Higher Education: An Abstract.
Chapter61. How to
Design an Online Digital Marketing Course that Helps Improve Student
Participation.
Chapter62. Integrating Customer Journey Mapping and
Integrated Marketing Communications for Omnichannel and Digital Marketing
Education: An Abstract.
Chapter63. Mood and Luxury Perception: A Tale of Two
Genders: An Abstract.
Chapter64. Support for a Motivation-Based Typology of
Unsolicited Customer Feedback).
Chapter65. Causes and Control of Vagueness
in Construct Definition and Item Construction: An Abstract.
Chapter66. Using
the Evaluative Space Grid to Better Capture Manifest Ambivalence in Customer
Satisfaction Surveys: An Abstract.
Chapter67. The Impact of Product Shadows
in Ad Frames on Product Volume Perceptions and Consumer Willingness to Pay:
An Abstract.
Chapter68. How Visual Sensory Cues Influence Reactions on
Social Media: An Abstract.
Chapter69. Vertical vs. Horizontal Packaging
Design: Investigating the Effects of Packaging Form on Consumers' Perception
of Utilitarian Food Products: An Abstract.
Chapter70.  Mobile Marketing: A
Consumer Behaviour Perspective: An Abstract.
Chapter71. Valuing
Authenticity: Exploring the Role of Consumer Traits in Restaurant Choice: An
Abstract.
Chapter72. The Effects of Visual Context on Construal Level in
Online Shopping: An Abstract.
Chapter73. Portuguese and French Validation of
Need for Drama (NFD) Scale in Consumer Behavior: An Abstract.
Chapter74.
Changed to: The Online Shopping Experience (OSE): Expanding an Existing
Framework: An Abstract.
Chapter75. Physical Shopping Value in a Digitalized
Setting: An Abstract.
Chapter76. A Dual Process Perspective on Congruent and
Incongruent Placements as an Advertising Tactic: An Abstract.
Chapter77.
Effects of Video Manipulation on Believability and Consumer Attitudes in
Direct-To-Consumer Pharmaceutical Advertising: An Abstract.
Chapter78.
Magazine Advertising: High on Drugs: An Abstract.
Chapter79. An Abstract:
Brand Orientation as Antecedent to Brand Value: Construct Redefinition and
Conceptual Model.
Chapter80. Place Brand Communities: From Terminal to
Instrumental Values - An Abstract.
Chapter81. What Kind of Product Do I
Expect From This Brand? The Imagery Effects of Brand Logo Symmetry on Product
Design: An Abstract.
Chapter82. Discovering Surrogate Branding Via Online
Image Development, a Case from India: An Abstract.
Chapter83. Social
Customer Relationship Management and Company Intervention: A Strategy to
Build Trust: An Abstract.
Chapter84. What Drives Green Products Consumption
in Vietnam? A Moderating and Mediating Effects Analysis: An Abstract.-
Chapter85. Fast Moving Consumer Goods (FMCGs) and Emerging Markets: Consumer
Convergence, MNCs, and Globalization: An Abstract.
Chapter86. Exploring the
Structure of Chinese Consumers Attitudes toward Genetically Modified Foods:
An Abstract.
Chapter87. The Influence of Brand Loyalty and Nutrition in Soft
Drink Consumption of South African Children.
Chapter88. Packaging Texture
and Shape as Enhancers for Brand Positioning: The Moderating Role of Need for
Touch (NFT): An Abstract.
Chapter89. The Mediating Role of the Affect and
Cognition in the Influence of Celebrities on Brand Relationship Management:
An Abstract.
Chapter90. Since When? Brand Heritages Signaling Effects: An
Abstract.
Chapter91. A Look into the (not so) Bright Side of Life: An
Exploration of the Negative Service Encounter and its Effect on the Next
Customer: An Abstract.
Chapter92. An Abstract: Comparative Attributions in
an Industry-Wide Service Failure.
Chapter93. Transforming Consumer
Well-Being through Service Ecosystems: The Case of Disruptive Events: An
Abstract.
Chapter94. Say No to Your Consumer, He Will Like It (Or at Least
the Taste of It)! An Abstract.
Chapter95. Thermal Spas Internet Marketing:
An Analysis of Portuguese Thermal Spas Websites.
Chapter96. Just a Mental
Problem - Acceptance and Barriers of Using Ethnographic Methods for Product
Innovations for SMEs in B2B Markets: An Abstract.
Chapter97. The Contingency
Factors on the Relationship between New Product Preannouncements and Firm
Value: An Abstract.
Chapter98. Salespeoples Linchpin Role: Salesperson
Relational Incongruity and Its Impact on Sales Performance and Customer
Ownership: An Abstract.
Chapter99. An Integrated Perspective for
Reappraising Effects of Word-of-Mouth Communication of Negative Corporate
Publicity and Consumer Status: An Abstract.
Chapter100. Reappraising the
Role of Word-of-Mouth Communication as Both Antecedent and Outcome in
Relationship Marketing: An Abstract.
Chapter101.  A Meta-Analysis of
Deceptive Advertising: An Abstract.
Chapter102. Internet of Things (IoTs)
and Marketing: Conceptual Issues, Applications, and a Survey: An Abstract.-
Chapter103. Elementary, My Dear Watson: The Use of Artificial Intelligence in
Marketing Research: An Abstract.
Chapter104. A Platform Approach in
Servitization: How Platform Openness can be Used to Control Solution
Networks: An Abstract.
Chapter105. Enhancing Customer Experience in the
Sharing Economy: An Abstract.
Chapter106. Influence of Store Managers
Climate of Concern for Employees on FLE Commitment, Customer Word of Mouth,
and Store Traffic Growth: An Abstract.
Chapter107. How Shelf Space
Allocation of Terroir Products Improvethe Financial Performance of Grocery
Stores?.
Chapter108. Female Consumers, Advertisements and Age-Based
Differences: An Abstract.
Chapter109. Pax Advertisinia- A New Era of
Unstereotyping of Women in Advertising: An Abstract.
Chapter110. Perceived
Brand Luckiness: Scale Development and Validation: An Abstract.
Chapter111.
 Consumer Evaluation of Brand Alliances under Distraction: An Abstract.-
Chapter112. Life Stories and Marketing: Application on Child Socialization of
Socially Responsible Consumption: An Abstract.
Chapter113. How Augmented
Reality Affects Advertising Effectiveness: An Abstract.
Chapter114. Consumer
Overconsumption: A Conceptual Model of its Antededents and Consequences: An
Abstract.
Chapter115. The Use of Rhetoric and Emotional Appeals in Fitness
Ads: An Abstract.
Chapter116. Cuteness Makes the Sale? How Consumer
Responses are Affected by Message Framing and Crowding.
Chapter117.
Exploring the Link and Relevance of Playfulness to Identity: An Abstract.-
Chapter118. O Creativity, Where Art Thou? The Impact of Fear on Creativity
Perception: An Abstract.
Chapter119. Unpacking the Account Executive
Performance, its Antecedents, and Relational Outcomes: An Abstract.-
Chapter120. Abstract Thinking and Salesperson Entrepreneurial Orientation: An
Abstract.
Chapter121. Learning from External Network and A Firms New
Product Innovation: An Abstract.
Chapter122. The Impact of Absorptive
Capacity onto Customer Participation in New Product Development: An
Abstract.
Chapter123. Validating Satisfaction as a Mediator between Quality
Constructs in Ongoing Supplier Relationships: An Abstract.
Chapter124.
Guanxi and Organizational Performance: A Cost-Benefit Perspective: An
Abstract.
Chapter125. Understanding Consumers High-Risk Consumption
Behavior of Pharmaceuticals: A Qualitative Exploratory Study.
Chapter126.
Internet Addiction and Its Impact on Consumers Buying Behavior: A Conceptual
Framework: An Abstract.
Chapter127. Conspicuousness of Consumption
Determines When Brands Benefit Most From Offering Ethical Attributes: An
Abstract.
Chapter128. A Physiological Exploration of Visual Social Media
Marketing: An Abstract.
Chapter129. The Linguistics of Brand Interactivity:
Communicating Brand Personality, Sentiment, and Emotionality on Facebook: An
Abstract.
Chapter130. Understanding the Influence of Consumer Embeddedness
in Online Communities: An Abstract.
Chapter131. Wine Qualities and Consumer
Satisfaction: An Abstract.
Chapter132. First Thoughts on the Impact of
Anthropomorphism on Showrooming Behavior: An Abstract.
Chapter133. Limiting
Negative Effects of Interruptions in Commercial Interaction by Salespeople
Explanations: An Abstract.
Chapter134. The Role of Negative Online Reviews
as Informants and Recommenders: An Abstract.
Chapter135. I Can See You...
But Should I Trust You? Moderating Effect of Product Review Modality on
Valence: An Abstract.
Chapter136. Frontline Frustration: The Experience of
Point-of-Sale Cause Marketing from the Cashier and Customer Perspectives: An
Abstract.
Chapter137. An Abstract: The Value of Sustainability: A Three
Dimensional Approach for Assessing Explicit and Implicit Effects of Brand
Sustainability.
Chapter138. Ethical Labeling How Retailers Can Increase
Their Brand And Store Image by Selling Ethical Labeled Private Label
Products: An Abstract.
Chapter139. Managing Stereotypes in the Classroom:
What Stereotypes Exist and How Do We Respond? An Abstract.
Chapter140. Using
Marketing History in the Modern Classroom: An Abstract.
Chapter141.
Emergence of Generative Learning Based Market Orientation from Micro-Macro
Level Interactions.
Chapter142. Composition and Compensation: Effect on the
Value of New Product Introductions: An Abstract.
Chapter143. Cause
Placement: Initial Empirical Findings: An Abstract.
Chapter144. Special
Session: Better Food, Better Life, Applying Marketing to Achieve Social
Change: An Abstract.
Chapter145. An Abstract: Healthy Food Promotion with an
App?.
Chapter146. An Abstract: Understanding Food Routines: Focus on
Interactions Between Food Waste and Healthy Eating with Practice Theories.-
Chapter147. An Abstract: Do We Need to Emply a Full Mix? 4P versus 1P.-
Chapter148. An Abstract: Transitioning Understanding to Behavioral Change.-
Chapter149. Best Practices for Inside Sales Professionals: An Historical
Analysis.
Chapter150. Exploring the Role of Technology in Promoting CRM
Capabilities in Direct-Selling Marketing Channels: An Abstract.
Chapter151.
Examining Consumers Reactions and Firms Responses to Price Mistakes: An
Abstract.
Chapter152. You Deserved That: The Roles of Purchase Effort and
Loyalty in Explaining Price Inequality Outcomes.
Chapter153. You Get What
You Pay For Physical Placebo Effects of Price Discounts: An Abstract.-
Chapter154. Differentiating Customer Engagement and Customer Participation in
Services Marketing: An Abstract.
Chapter155. Family Vacation Travel - An
Application of the Theory of Reasoned Action: An Abstract.
Chapter156.
"Intercultural Accommodation and Service Quality Perceptions: What
Accommodating Factors Really Matter to Ethnic Minority Consumers: An
Abstract.- "Chapter157.  R&D Information Disclosure in the Service-Providing
Sector: An Abstract.
Chapter158. The Efficacy of Crowdsourcing for
Early-Stage New Product Development: An Abstract.
Chapter159. Manipulating
Context Dependence Changes Susceptibility to the Social Eating Environment:
An Abstract.
Chapter160. If it Smells Like Sweat is that Still a Sensory
Experience? Sensory Marketing and the CrossFit Phenomenon: An Abstract.-
Chapter161. A Glass Wide Open: How Glass Shape Influences Extraversion and
Happiness: An Abstract.
Chapter162. Measuring Attitudes towards Customer
Surveillance: An Abstract.
Chapter163. An Abstract: Immersive Virtual
Environments: A Whole New World.
Chapter164. Understanding
Consumer-Generated Content about Luxury Brands Using Big Data: An Abstract.-
Chapter165. An Abstract: Consumers Acceptance of Food Innovations - Effects
on Product Perception and Consumer Behavior.
Chapter166. Front-Line Service
Roles Engagement and Subjective Well-Being of Socially-Disadvantaged
Employees: An Abstract.
Chapter167. Humor and International Ads: The Impact
of Culture and Emotions on Advertising Effectiveness in France, USA, and
China: An Abstract.
Chapter168. Managing Stakeholder Interests in A
Non-Profit Setting: Who Matters Most?: An Abstract.
Chapter169. Can Green
Consumer Expectations Match Heirloom Seed Farmers Values?.
Chapter170.
Positioning and Planning of Sustainability Initiatives: An Abstract.-
Chapter171. The Role of Label-Flavor Color Congruence on Consumer Judgements
of Appropriateness and Visual Appeal: An Abstract.
Chapter172. Tales of Food
Labelling: Experimental Studies on the Effects of Advertisings and Warnings
on Food Labels in Brazilian Context: An Abstract.
Chapter173. An Abstract:
Feel the Grip and Smell the Freedom: Assessing the Impact of Sensory
Packaging on Implicit and Explicit Brand Knowledge.
Chapter174.
User-to-Brand Social Media Behavior Directed at Brands and its Impact on
Electronic Word-of-Mouth and Purchase Intentions: An Abstract.
Chapter175.
How Can the Ratings be so Different? Reasoning to Identify Factors Explaining
Airbnbs Satisfaction Rating Advantage over Hotels: An Abstract.
Chapter176.
Customer-To-Customer Interactional Justice: A New Challenge For Service
Recovery Via Social Media.
Chapter177. Negative eWOM in Social Media and
Stock Evolution: An Abstract.
Chapter178. The Role of Audience Comments in
YouTube Vlogs: An Abstract.
Chapter179. Small Wineries Entrepreneurial
Marketing Practices and Social Media Use: An Abstract.
Chapter180. Is Your
Sales Manager Attractive? Examining the Impact of Attractiveness on
Credibility: An Abstract.
Chapter181. Sales Managers Ethical Leadership and
Salesperson Outcomes: The Role of Emulation Intentions: An
Abstract.-Chapter182. Person-Supervisor Fit in Sales: An Application of Self
Determination Theory: An Abstract.
Chapter183. One for Me, One for You:
Exploring Consumers Motivations to Share Referral Coupons: An Abstract.-
Chapter184. Consumer Perceived Probability of Food Waste and Attitudes
towards Sales Promotions: An Abstract.
Chapter185. Mobile In-Store
Advertising: Exploring the Effects of Location-Based Mobile Promotions on
Shopping Behavior: An Abstract.
Chapter186. How to Simplify Consumers
Product Choice: An Exploration of Different Information Sources at the Point
of Sale: An Abstract.
Chapter187. Are Those Immersive Online Ads Really
Effective? Consumers Responses to 360 degree Video Ads in Different Media
Platforms: An Abstract.
Chapter188. Developing a Typology of Native
Advertising: An Abstract.
Chapter189. Towards an Analytical Framework to
Understand Consumer Disengagement with Digital Advertising: An Abstract.-
Chapter190. Unpacking Effects in Consumer Judgments: An Abstract.-
Chapter191. Induction of Construal-Level Mindset via Experience of Surprise:
An Abstract.
Chapter192. Exploring the Role of Attitudinal vs. Situational
Ambivalence in Consumer Choice: An Abstract.
Chapter193. A Review of the
Cognitive and Affective Country-of-Origins Effects and their Influence on an
Organisational Attribution of Blame Post a Crisis Event: An Abstract.-
Chapter194. The Impact of Power Distance Belief and Psychological Distance on
Decision-Making: An Abstract.
Chapter195. Conceptualising Beauty in Consumer
Research: A Framework and Research Agenda: An Abstract.
Chapter196.
Innovation in Retail Business Models: How Adding Bricks to Clicks Affects
Shoppers Purchase Intention: An Abstract.
Chapter197. Anonymity, Anxiety,
and Abandonment: How Product Packaging and Location Impact the Shopper: An
Abstract.
Chapter198. Internet Killed the Radio Star? An Abstract.-
Chapter199. Evaluating the Effectiveness of Brand Communication on Implicit
and Explicit Brand Knowledge in Virtual Spaces The Case of Sports
Sponsorship Exposure in Video Games: An Abstract.
Chapter200. Spatial Effect
of Country-Level Factors on Export Competitiveness from Emerging Market: An
Empirical Study of Spatial Effect in Export Trade of Agricultural Business
from Emerging Markets: An Abstract.
Chapter201. E-Commerce Corporations
(ECCs) Internationalization: A Case Exploration: An Abstract.
Chapter202.
International Marketing and the Migrant-Owned Enterprise: Research
Propositions: An Abstract.
Chapter203. Investigating Relationship Dependence
in International B2B Channel Relationships: An Abstract.
Chapter204.
Storytelling in Business-to-Business Advertising: An Abstract.
Chapter205.
Effects of B2B Customers' Perceived Benefits on Willingness to Disclose
Information in an Online Exchange: An Abstract.
Chapter206. Examining Sales
and Purchase Approaches in Complex Business Relationships: An Abstract.-
Chapter207. Making Money with Paid Content: Empirical Investigations on
Consumers Reactions to Free-to-Fee Switches and Preview Characteristics: An
Abstract.
Chapter208. Marketing Ploy or Strategic Initiative: An
Investigation of Deceptive Advertising: An Abstract.