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El. knyga: Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

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Edited by (University of Fribourg, Switzerland), Edited by (University of Florida, USA), Edited by (University of Tennessee, USA), Edited by (BI Norwegian Business School)
  • Formatas: 334 pages
  • Išleidimo metai: 09-Nov-2018
  • Leidėjas: Routledge
  • Kalba: eng
  • ISBN-13: 9781351984423
Kitos knygos pagal šią temą:
Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and IdentityDidesnis paveikslėlis
  • Formatas: 334 pages
  • Išleidimo metai: 09-Nov-2018
  • Leidėjas: Routledge
  • Kalba: eng
  • ISBN-13: 9781351984423
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Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

List of Contributors
viii
1 Charting the Landscape in Research on Country Image, Reputation, Brand, and Identity: A Transdisciplinary Overview
1(10)
Alexander Buhmann
Diana Ingenhoff
Candace White
Spiro Kiousis
PART I Business Studies
2 Country, Product-Country, Country-of-Origin, Brand Origin, or Place Image? Perspectives on a Perplexing Theme: Place---Product Associations and Their Effects
11(22)
Nicolas Papadopoulos
3 The Role of Country Images in International Marketing: Country-of-Origin Effects
33(16)
Erik B. Nes
4 Nation Branding, Product-Country Images, and Country Rankings
49(20)
William Newburry
Mohan Song
5 Evaluation of Nation Brand Indexes
69(16)
Henrik Merkelsen
Rasmus Kjœrgaard Rasmussen
PART II Social Psychology
6 National Identity and Collective Memory: A Social Psychological Perspective
85(16)
Pierre Bouchat
Bernard Rime
7 "Mediating" National Anxieties via Stereotyping the French "Threatening Other": Analysis of the 2011 Rugby World Cup in New Zealand Media Coverage
101(24)
Fabrice Desmarais
Toni Bruce
8 National Stereotypes in Central Europe: Their Accuracy, Convergence, and Mirroring
125(25)
Martina Hrebickova
Sylvie Graf
PART III Sociology and Political Science
9 The Global Construction of National Reputation
150(18)
Tobias Werron
10 World Opinion, Country Identity, and Country Images: Some Reflections
168(24)
Frank Louis Rusciano
11 Mediated Public Diplomacy as a Function of Government Strategic Issue Management
192(20)
Tianduo Zhang
Guy J. Golan
12 Country Image in Public Diplomacy: From Messages to Relationships
212(18)
Di Wu
Jian Wang
PART IV Communication Science
13 Media Influence on the Public's Perceptions of Countries: Agenda-Setting and International News
230(12)
Wayne Wanta
14 Talking at Audiences: Networking and Networks in Country Images
242(17)
Efe Sevin
15 Analyzing Value Drivers and Effects of 4D Country Images on Stakeholders' Behavior Across Three Different Cultures
259(30)
Diana Ingenhoff
Tianduo Zhang
Alexander Buhmann
Candace White
Spiro Kiousis
PART V Bridging Disciplinary Perspectives
16 Epilogue: Bridging Disciplinary Perspectives about Country Image, Reputation, Brand, and Identity
289(12)
Candace White
Spiro Kiousis
Alexander Buhmann
Diana Ingenhoff
Index 301
Diana Ingenhoff is a professor of organizational and strategic communication at the Department of communication and media research (DCM) and Vice-Dean of the Faculty of Economics and Social Sciences both at the University of Fribourg (Switzerland).

Candace White is a professor in School of Advertising and Public Relations at the University of Tennessee. She teaches international public relations and intercultural communication.

Alexander Buhmann is an assistant professor in the Department of Communication and Culture at BI Norwegian Business School, co-director of the BI Centre for Corporate Communication.

Spiro Kiousis is a professor of public relations and Executive Associate Dean for the College of Journalism and Communications at the University of Florida.
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