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Brilliant Selling 3rd edition [Minkštas viršelis]

3.97/5 (67 ratings by Goodreads)
  • Formatas: Paperback / softback, 344 pages, aukštis x plotis x storis: 230x140x18 mm, weight: 420 g
  • Serija: Brilliant Business
  • Išleidimo metai: 30-Dec-2021
  • Leidėjas: Pearson Business
  • ISBN-10: 1292139013
  • ISBN-13: 9781292139012
Kitos knygos pagal šią temą:
  • Formatas: Paperback / softback, 344 pages, aukštis x plotis x storis: 230x140x18 mm, weight: 420 g
  • Serija: Brilliant Business
  • Išleidimo metai: 30-Dec-2021
  • Leidėjas: Pearson Business
  • ISBN-10: 1292139013
  • ISBN-13: 9781292139012
Kitos knygos pagal šią temą:
"Brilliant Selling will improve your sales results, with practical ideas on how to sell successfully, both face to face and virtually"--

Want to beat your sales target?

 

You can sell anything you want and targets are always achievable – Brilliant Selling will show you how. Whether you’re new to selling or want to take yourself to the next level, Brilliant Selling will show you how to instantly improve your sales performance.

 

Packed with practical tips and advice from sales professionals who know what works, and what doesn’t, you’ll discover trade secrets to guarantee your success. As well as learning all the key skills, you’ll find out how to use your personality to perfect your technique and understand customer’s needs so that you’re always one step ahead.

  • Learn how to influence anyone
  • Understand the importance of giving before getting
  • Discover what your customer really wants

Get ready to succeed!

 

‘Brilliant Selling will appeal to all sales people – whatever their experience level. It can be used as a quick reference for ideas and tips, or for a comprehensive tour through the sales process.’

Tim Robertson, Central & Eastern Europe Sales Executive, IBM Corp.



Want to beat your sales target?

 

You can sell anything you want and targets are always achievable – Brilliant Selling will show you how. Whether you’re new to selling or want to take yourself to the next level, Brilliant Selling will show you how to instantly improve your sales performance.

Recenzijos

Brilliant Selling can make a positive difference to salespeople, sales managers and of course the performance of organisations.' Philip Jansen - CEO, BT

About the authors xvii
Foreword to the third edition xxi
Philip Jansen
Author's acknowledgements xxiv
Publisher's acknowledgement xxvi
Introduction to the third edition xxix
Part 1 The process of selling
1(46)
1 The sales process
5(16)
2 Planning for success
21(6)
3 Pre-suasion
27(6)
4 Effective time and self-management
33(8)
5 Managing sales information
41(6)
Part 2 Understanding buyers and the buying environment
47(42)
6 The new process of procurement
49(10)
7 Prospecting with purpose
59(12)
8 Asking the right questions to identify what the prospect wants and needs
71(12)
9 Unprejudiced listening
83(6)
Part 3 Your role as a salesperson
89(54)
10 The evidence about top salespeople and personality types
91(12)
11 Mind-sets of Brilliant Salespeople
103(10)
12 Social selling
113(12)
13 Goals, targets and the focus on performance
125(10)
14 Continuous self-improvement
135(8)
Part 4 Your power to influence
143(38)
15 Emotional intelligence
145(10)
16 The C3 Model of Influencing™
155(6)
17 Confidence
161(6)
18 Credibility
167(6)
19 Connection
173(8)
Part 5 Presenting solutions
181(62)
20 Appealing to the customer
183(10)
21 Writing great sales proposals
193(8)
22 Preparing winning pitches
201(8)
23 Persuasive delivery
209(10)
24 Making the most of objections
219(8)
25 Negotiating collaboratively
227(10)
26 Securing commitment
237(6)
Part 6 Developing and managing customers
243(26)
27 The value of a customer
245(6)
28 Managing the relationship and the road to trusted advisor
251(12)
29 What to do when things go wrong in a commercial relationship
263(6)
Part 7 Management of a sales team
269(30)
30 Your management of a sales team
271(12)
31 Maximising performance through coaching
283(10)
32 Effective meeting management
293(6)
Your brilliant future 299(6)
Index 305
Jeremy Cassell has worked as a freelance trainer for 12 years. Before that he was National Training Manager for LOreal and National Sales Training Manager for Walkers, part of Pepsi. Before entering the business world, he gained experience in teaching English and history. He has worked as a TEFL teacher and is an NLP Master Practitioner and trainer.

Tom Bird's business career stretches over 20 years and spans sales and sales management as well as personal development and performance improvement. He is a director of RTP and has been involved professionally in developing people to realise more of their potential since 2000. To supplement his business experience Tom qualified as a Master Practitioner of NLP (the study of modelling success) and achieved a Post Graduate Diploma in Coaching and Development.