This book will be your invaluable guide to the Edexcel BTEC Level 2 Business qualification specification that will be first taught in 2010. This is the right book for you because it is written by an author team with many years experience of teaching, assessing, training and writing about BTEC Business. BTEC Level 2 First Business will be invaluable in your studies and for help and information during your assigments. In this way you will be able to obtain the best possible results for your course. - Endorsed by Edexcel - Full coverage of all the core and the most popular optional units, giving you complete support whether you are doing the Certificate, tended Certificate or the Diploma - Addresses the study, research and presentation skills needed for the Pass, Merit and Distinction criteria - Packed with activities and case studies because this is a subject that is all about what happens in the real world - The Key Terms feature will help you to remember definitions so you can use them correctly in your assignments
Business purposes 1 The purpose and ownership of business
2 The business context in which organisations operate Business
organisations 3 Setting business aims and objectives 4 The main
functional areas in business organisations Financial forecasting for
business 5 Costs, revenue and profit in a business 6 Break-even
analysis 7 Cash flow forecast People in organisations 8 Job
roles and functions in organisations 9 Documentation for specific job
roles 10 Preparing for employment and planning career development
Verbal and non-verbal communication in business contexts 11 Using
non-verbal communication skills 12 The purpose of verbal communication
in business 13 Using verbal communications in business contexts
Business communication through documentation 14 Purpose of written
communication in business contexts 15 Completing and using business
documents 16 The importance of different methods of communication for
different audiences Training and employment in business 17 The
rights and responsibilities of the employer and the employee 18
Motivating employees 19 The importance of training and review
Personal selling in business 20 Understand the role of sales staff
21 Demonstrate personal selling skills and processes Customer relations
in business 22 Customer service provided in business 23
Developing skills in customer service 24 Providing consistent and
reliable customer service to create customer satisfaction 25
Monitoring and evaluating customer service Business online 26
Understanding online business activities 27 Issues related to business
online 28 Creating a web presence for a stated business need 29
Understanding the impact of an online presence Exploring business
enterprise 30 Preparing for business 31 Influences upon
prepation 32 Starting a business The marketing plan 33
Marketing concepts used by business 34 Marketing plan and promotional
plan
Editor: Julie Coombes is lead verifier for a major awarding body, and an experienced, teacher, examiner and trainer. Dave Needham is Senior Lecturer at Nottingham Trent University and a highly experienced and respected author. Rob Dransfield is Senior Lecturer at Nottingham Trent University. He has written many successful and respected textbooks including BTEC National Business. John Goymer is an experienced teacher, external verifier and writer on business. Carol Sumner is Director of the Business and Enterprise Specialism at New Mills School Business and Enterprise College and teaches Business Studies, Economics and ICT.
