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Building Expert Business Solutions with Zoho CRM: An indispensable guide to developing future-proof CRM solutions and growing your business exponentially [Minkštas viršelis]

  • Formatas: Paperback / softback, 352 pages, aukštis x plotis: 93x75 mm
  • Išleidimo metai: 20-Aug-2021
  • Leidėjas: Packt Publishing Limited
  • ISBN-10: 180056466X
  • ISBN-13: 9781800564664
  • Formatas: Paperback / softback, 352 pages, aukštis x plotis: 93x75 mm
  • Išleidimo metai: 20-Aug-2021
  • Leidėjas: Packt Publishing Limited
  • ISBN-10: 180056466X
  • ISBN-13: 9781800564664
Create world-class Zoho CRM solutions tailored to be a game changer for your business and transform the way you collect, manage, and use customer data

Key Features

Unlock the full potential of advanced Zoho CRM features to supercharge your business solutions Customize your Zoho CRM solutions to achieve scalable and long-term customer engagement Streamline your entire business for digital transformation by integrating CRM with different Zoho products and applications

Book DescriptionZoho CRM is one of the most user-friendly, configurable, and competitively priced CRM systems for managing all your customer relationships. When tailored effectively to your business, it empowers your team to work smarter and helps your business to achieve more profitable and scalable growth. This book will show you how to make the most of Zoho CRM to increase productivity.

Youll start by learning about the foundation modules of Zoho CRM such as Leads, Deals, Contacts, and Accounts, and understand their functionalities that enable you to build effective solutions. Then, youll explore innovative workflows that will help you to save time and make sure that your sales teams are proactively managing opportunities and clients. The book also focuses on Zoho Marketplace, as well as how to extend the functionality of Zoho CRM using custom functions. Youll cover real-world use cases that will inspire you to extend your Zoho adoption by integrating Zoho CRM with other Zoho apps such as Zoho Campaigns, Zoho Forms, Zoho Survey, and SalesIQ. Finally, youll discover best practices for adapting and evolving your CRM solutions and maintaining your CRM to achieve continuous improvement.

By the end of this CRM book, youll have set up a CRM solution that will be fit for the next 10 years of business growth.

What you will learn

Manage customer relationships and acquire new customers quickly Understand the importance of Leads, Deals, Contacts, and Accounts modules Use game-changing workflows and automation to manage opportunities and clients Explore how custom functions can extend the functionality of your CRM Integrate Zoho CRM with other Zoho apps such as Zoho Campaigns, Forms, Survey, and Creator Discover how to keep your CRM fit for the future and achieve continuous growth

Who this book is forThis book is for you if youre a business manager or a business owner interested in learning how the Zoho platform can help transform your business and are looking to gain a practical understanding of how to choose an app from the vast array of Zoho products. Whether youre new to Zoho or have basic experience and want to learn more about its features and apps, this book can help you. Expert Zoho users who want to develop custom solutions for their business will also find this book useful. Foundational knowledge of CRM concepts is expected to get the most out of this book.
Table of Contents

The Foundation Modules - Understanding the Building Blocks of Success
Leads - Getting it Right the First Time
Deals Sales Funnels to Fuel Your Business Growth
Accounts and Contacts - The Beating Heart of Your CRM
Working with Other System and Custom Modules
Game-Changing Workflows and Automations
Essential Systems Administration
Supercharge CRM with Marketplace Extensions, Custom Functions, and
Integrations
Zoho Campaigns
Zoho Forms
Zoho Survey
SalesIQ
Zoho Analytics
Zoho Creator
Building Actionable Reports and Dashboards (CRM)
Best Practices to Adopt and Evolve Your CRM
Dominic Harrington has over 20 years' IT experience, specializing in helping business owners and managers to get the best value and results from their software. Dominic inspires his clients to learn, adapt, and succeed with adoption of business applications by explaining technical to non-technical concepts to people in an easy-to-understand manner. Since 2015, through his successful consultancy business, Dominic has helped over 300 businesses adopt Zoho CRM in the UK across a wide range of business sectors, with businesses ranging between 1-1,500 employees and with turnovers from £30k to +£100 million. As a Zoho Development partner, his business has also released five applications on Zoho Marketplace to date with plans for more underway.