| Introduction |
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5 | (3) |
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Section 1 Why You Need This Book |
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What Antiques Dealers Can Learn from Encyclopedia Britannica |
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8 | (3) |
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Elements Shifting Power From Antiques Dealers |
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11 | (4) |
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Inventory, Investment, and Perception |
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15 | (3) |
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Why Don't Antiques Dealers Just Cut Prices and Move Old Merch? |
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Because We Don't Like Losing Something Once We Own It |
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18 | (3) |
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Survey Says: Small Antiques Shops Must Adopt More Strategies |
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21 | (5) |
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Small Business Advice Gathered Over 90 Years Helps Antiques Dealers |
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26 | (6) |
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Section 2 How to Sell and Protect Your Bottom Line |
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Why the Time is Right to Open an Antiques Business |
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32 | (3) |
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Why Are Estate Sale Businesses Booming When Antiques Shops Struggle to Pay Rent? |
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35 | (3) |
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Five Ways to Finance Your Antiques Business Without a Bank Loan |
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38 | (4) |
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Absolute Versus Reserve Auctions |
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42 | (3) |
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Do You Base Your Antiques Inventory Prices on Value, Cost, or Gut Feelings? |
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45 | (5) |
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The Power of Stories is No Tall Tale |
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50 | (3) |
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Next Time, Try Negotiating - Not Haggling |
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53 | (3) |
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How Smart Check Policies Protect Antiques Businesses |
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56 | (3) |
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How to Be the Antiques Dealer Who Knows Something About Art |
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59 | (4) |
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How the Antiques Business Can Capture Gen X |
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63 | (5) |
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Can Your Antiques Appraisals Land You in Court? |
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68 | (4) |
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How Managing Your Antiques Inventory Can Cut Your Taxes |
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72 | (6) |
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Section 3 You Own Two Addresses: Your Shop and Your Website |
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Antiques Dealers Can Master Web Marketing |
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78 | (3) |
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How to Get Search Engines to Notice Your Antiques Inventory Descriptions |
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81 | (3) |
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How Using Google Places Can Get Your Antiques Business Listed in Local Internet Searches |
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84 | (3) |
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How Antiques and Vintage Dealers Can Use Facebook to Build Trust Without Alienating Customers |
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87 | (5) |
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How eBay's Fraud Protection Plan Boosts Your Sales (Even if You Don't Sell on eBay) |
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92 | (3) |
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Video Marketing for Antiques Dealers: If You Can Take a Digital Photo, Then You Can Create a Low-Cost Digital Commercial |
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95 | (3) |
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Top Antiques Apps for Your iPad or Android Tablet |
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98 | (4) |
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Why Half Your New Customers Can't Find Your Antiques Retail Website: It's Not Showing Up on Their Smartphones |
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102 | (4) |
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Three ways Google Insights for Search Will Improve Your Antiques Business |
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106 | (6) |
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Section 4 Practical Tips that Work |
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`Retail Anthropology': Traffic Flow in Antiques Shops |
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112 | (4) |
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Mastering Bidding Behavior Helps Buyers Buy Lower and Sellers Sell Higher |
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116 | (3) |
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Clinging to Outdated Descriptions May Be Hurting Your Antiques Business |
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119 | (4) |
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Affordable Tips for Promoting Your Antiques Business |
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123 | (4) |
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Occupy Main Street: How Antiques Dealers Can Boost the Shop Local Movement |
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127 | (3) |
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Why Antique Shop Rents Should Be Based on Location, Trafficx |
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130 | (3) |
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How Better Tags Help You Exceed Customers' Expectations |
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133 | (5) |
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Antiques Shop Surveillance Tools Should Be on Everyone's Radar |
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138 | (4) |
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Don't Let Sales Get Thrown Under the Bus for Lack of Savvy Customer Interaction |
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142 | (3) |
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What Antiques Dealers Can Learn From Junk Mail - Part 1 |
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145 | (4) |
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What Antiques Dealers Can Learn From Junk Mail - Part 2 |
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149 | (4) |
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Tap the Probate System to Win the Competition for Great Antiques |
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153 | (4) |
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An Antique Shop Owner's Exit Strategy Takes Time and Preparation |
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157 | (3) |
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Antiques Inheritances Affected by 2013 Gift Tax Changes |
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160 | |
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