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El. knyga: Business of Dermatology

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  • Formatas: 380 pages
  • Išleidimo metai: 24-Apr-2020
  • Leidėjas: Thieme Publishing Group
  • Kalba: eng
  • ISBN-13: 9783132582651
Kitos knygos pagal šią temą:
Business of DermatologyDidesnis paveikslėlis
  • Formatas: 380 pages
  • Išleidimo metai: 24-Apr-2020
  • Leidėjas: Thieme Publishing Group
  • Kalba: eng
  • ISBN-13: 9783132582651
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The ultimate guide to managing the multifaceted business aspects of a dermatology practice

Although board-certified dermatologists provide the best care for their patients, managing a practice and optimizing every facet of the business is a daunting endeavor. Business acumen is not taught in residency and is the most overlooked aspect of any given practice. The Business of Dermatology, written by esteemed dermatologists Jeffrey S. Dover, Kavita Mariwalla, and an impressive group of experts, provides a rare opportunity to learn about the operations side of practices across the country. Written in an informal tone, this unique book enables readers to be privy to a "40-way chat" with dermatologists whose practices are flourishing.

With a vast wealth of information relevant to the business side of a dermatology practice, this remarkable resource fills the gap between the training phase and acquisition of professional confidence. Fifty-five chapters offer insightful, highly practical pearls for everyone&;from early-career dermatologists and those in solo-practice to employed physicians in large groups. Even the most seasoned practitioners will benefit from firsthand knowledge and real-world tips shared by physicians who have made their own mistakes trying to get practices off the ground and maintain them.

Key Features

  • Written by top dermatologists from the perspective of "if we knew then what we know now&;"
  • Organized in a format and style conducive to easy reading, with practical tips to implement immediately
  • Covers all practice-relevant topics, including office space and equipment, managing financials, diverse practice models, human resources, employment considerations, patient issues, pricing, essential surgical tools/supplies, marketing, and much more
  • Top ten lists in each chapter highlighting the key take-home points

The Business of Dermatology is an indispensable, one-stop source for all trainee and practicing dermatologists who need insightful guidance on setting up, organizing, managing, or optimizing their practice.

This book includes complimentary access to a digital copy on https://medone.thieme.com.

Preface xix
Contributors xx
Section I Bricks and Mortar
1(96)
1 To Rent or to Buy: That Is the Question
2(6)
Jill Waibel
Jusleen Ahluwalia
Chloe Gianatasio
1.1 Twelve Years of Education and Yet
2(1)
1.2 Location, Location, Location
3(1)
1.3 Buying versus Leasing 101
3(1)
1.4 Are You Ready for Commitment? The Pros and Cons of Purchasing Office Space
3(1)
1.5 Constant Vigilance: The Pros and Cons of Leasing Office Space
4(2)
1.6 City Mouse, Country Mouse
6(1)
1.7 There's a Perfect Match for Everyone
6(1)
1.8 Office Configuration
6(2)
2 Location
8(5)
Keith LeBlanc Jr.
3 How Much Space Do I Need?
13(13)
Camile A. Silva
Chad L. Prather
3.1 Introduction
13(1)
3.2 Number of Providers and Workflow
14(1)
3.3 Service Type
14(1)
3.4 Spatial Configurations and Design Organizational Patterns
15(3)
3.5 Clinical and Support Areas Needed
18(1)
3.6 Program and Area Requirements Calculations
19(7)
4 Creating a Business Plan
26(9)
Deirdre Hooper
Sarah Jackson
4.1 Introduction
26(1)
4.2 Creating Your Business Plan
27(3)
4.3 Obtaining Financing
30(3)
4.4 Dos and Don'ts
33(1)
4.5 Conclusion
33(2)
5 Room Layout
35(8)
Jessica Awerman
Rajiv Nuhawan
5.1 Introduction
35(1)
5.2 Where Do I Start?
35(1)
5.3 Elements of the Room Layout
36(4)
5.4 Other Important Considerations
40(1)
5.5 Potential Pitfalls
41(1)
5.6 Conclusion
41(2)
6 Office Flow
43(7)
Kavita Mariwalla
6.1 Introduction
43(1)
6.2 Check-in
43(3)
6.3 Rooming
46(2)
6.4 Check-out
48(1)
6.5 Conclusion
49(1)
7 Creating a Practice Ambience
50(4)
Annie Chiu
7.1 Introduction
50(1)
7.2 Creating a Welcome Area
51(3)
8 Photography and Space Requirements for Everyday and Clinical Trials
54(5)
Neat Bhatia
8.1 Introduction
54(1)
8.2 The Consent Process
55(1)
8.3 The Office Setup
55(1)
8.4 Positioning the Patient and Framing the Photograph
56(1)
8.5 The Camera: Compression, Focus, and Resolution
57(1)
8.6 Storage and Transmission
57(1)
8.7 Conclusion
57(2)
9 Corporate Structure: Limited Liability and Taxation
59(5)
James D. Kelso
9.1 What Does Corporate Structure Mean?
59(2)
9.2 Selecting a Corporate Structure
61(1)
9.3 Corporations and Medicine: The Prohibition of Corporate Practice of Medicine
62(1)
9.4 Conclusion
63(1)
10 Academic versus Private Practice
64(4)
Nazanin Saedi
Kenneth A. Arndt
10.1 Academic
64(1)
10.2 Private Practice: Solo, Dermatology Croup, Medical/Surgical Croup
65(3)
11 Managing the Telecom and IT of Your Business: The Central Nervous System of a Medical Practice
68(6)
Daniel I. Wasserman
David A. Rubin
11.1 Introduction
68(1)
11.2 Hire an IT Consultant
69(1)
11.3 Reserve a Domain Name and Corporate Email Account
69(1)
11.4 Establish a Physical Service Address
70(1)
11.5 Reserve Phone and Fax
70(1)
11.6 TheBuildout
70(1)
11.7 Establish Service Contracts
71(1)
11.8 Business Associate Agreement
72(1)
11.9 Hardware
72(1)
11.10 Cyber Security
73(1)
11.11 Conclusion
73(1)
12 Choosing and Implementing an Electronic Medical Record System
74(8)
Robin Trovers
12.1 Introduction
74(1)
12.2 Step One: Set a Tone
75(1)
12.3 Step Two: Create a Multidisciplinary Implementation Team
76(1)
12.4 Step Three: Choose the Software
77(1)
12.5 Step Four: Configure Your Software
77(1)
12.6 Step Five: Identify Hardware and Personnel Needs
77(1)
12.7 Step Six: Transfer Data
78(1)
12.8 Step Seven: Decide on the Launch Approach
78(1)
12.9 Step Eight: Develop Disaster Protocols
79(1)
12.10 Step Nine: Initiate Your Training Plan
79(1)
12.11 Step Ten: Enhance EMR-related Communication Skills
80(1)
12.12 Conclusion
80(2)
13 Private Equity and Venture Capital-Backed Practice Models
82(15)
Editor's Note 1
82(1)
Jeffrey S. Dover
Kavita Mariwalla
13.1 Part A: The Corporatization of Dermatology
83(5)
Joseph K. Francis
13.2 Part B: Testimonials from Dermatologists Regarding PE-Backed Practices
88(4)
Sailesh Konda
13.3 Part C: Selling a Practice: The Viewpoint from Someone Who Sold
92(5)
Edward (Ted) Lain
Section II Human Resources
97(48)
14 Essential Components of an Employee Manual
98(6)
Cynthia Forbush
14.1 Introduction
98(2)
14.2 Step One: Why Are You Doing This?
100(1)
14.3 Step Two: Who Are You?
100(1)
14.4 Step Three: Gather Your Policies
100(1)
14.5 Step Four: Choosing a Template
101(1)
14.6 Step Five: Creating a Welcome Message
101(1)
14.7 Step Six: Table of Contents
101(1)
14.8 Step Seven: Handbook Topic Selection
101(2)
14.9 Step Eight: You're Donel
103(1)
14.10 Step Nine: Updates
103(1)
15 Vision and Mission Statement
104(3)
Heather Hamilton
Jeffrey S. Dover
15.1 Introduction
104(1)
15.2 What Are Vision and Mission Statements?
104(1)
15.3 Why Do You Need a Vision and/or Mission Statement?
105(1)
15.4 How Do You Write a Vision Statement?
105(1)
15.5 Examples of Vision Statements
105(1)
15.6 How Do You Write a Mission Statement?
105(1)
15.7 Examples of Mission Statements
106(1)
15.8 Should a Mission Statement Change with Time?
106(1)
15.9 Conclusion
106(1)
16 Employees versus Independent Contractors
107(7)
Ceorae I. Hruza
Gabriel I. Martinez-Diaz
Kvle Kieffer
Briana Paiewonskv
16.1 Introduction
108(1)
16.2 Step One: What Exactly Is an Independent Contractor?
108(1)
16.3 Step Two: Deciding If Becoming an Independent Contractor Is the Right Step for You
109(2)
16.4 Step Three: Once You Have Decided on Your Preferred Employment Model, What Are the Next Steps?
111(2)
16.5 Conclusion
113(1)
17 Salaried versus Hourly Wage: Which Is Better and for What Positions?
114(3)
Murad Alam
17.1 Introduction
114(1)
17.2 The Hourly Worker
114(1)
17.3 The Salaried Worker
115(1)
17.4 When Hourly Is Better
116(1)
17.5 When Salaried Is Better
116(1)
17.6 Incentives, Emotions, and Unintended Consequences
116(1)
18 The Practice Administrator
117(4)
Christine E. Foley
18.1 What to Consider When Assessing the Need for a Practice Administrator
117(3)
18.2 Conclusion
120(1)
19 A Primer on Employment Law for Dermatology Practices
121(6)
David B. Chaffin
19.1 Introduction
122(1)
19.2 The Hiring Process
122(2)
19.3 The Day-to-Day of Employment
124(2)
19.4 Termination
126(1)
19.5 Conclusion
126(1)
20 Essential Policies
127(7)
Brooke A. Jackson
20.1 Introduction
127(1)
20.2 Essential Staff/Employee Policies
128(1)
20.3 Dress Code, Grooming, and Appearance
128(2)
20.4 Safety
130(1)
20.5 Computers, Electronic Mail, Electronic Record, and Voice Mail Usage Policy
130(1)
20.6 Gifts
131(1)
20.7 Visitors
132(1)
20.8 Arbitration Policy and Agreement
132(1)
20.9 Safety, Security, and Avoiding Theft
133(1)
20.10 Account Security
133(1)
20.11 Policy on Handling Cash
133(1)
21 Questions to Ask When Bringing on a Physician
134(6)
Kim Campbell
21.1 Introduction
135(1)
21.2 Where Should You Start When Expanding Your Practice?
136(1)
21.3 Step One: Plan Requirements for Onboarding a Physician
136(1)
21.4 Step Two: Searching for a Physician
136(1)
21.5 Step Three: Getting to Know Potential Physicians
137(1)
Physician
137(1)
21.7 Interview To-Do List
137(1)
21.8 Questions to Ask and Questions to Avoid
138(1)
21.9 Breaking Down the Benefits
138(1)
21.10 Do You Feel a Connection?
139(1)
21.11 Conclusion
139(1)
22 Designing Your Cosmetic Dermatology Practice for Maximum Efficiency: A Case Study
140(5)
Aleksandra Lindgren
Kathleen M. Welsh
22.1 Your Vision, Your Mission
140(1)
22.2 Building Your Dream Team
140(1)
22.3 Office Design
141(1)
22.4 Who Do You Serve?
141(1)
22.5 Day-to-Day Strategies
142(1)
22.6 The Treatment Plan
142(1)
22.7 Scheduling
142(1)
22.8 Efficient Marketing
143(1)
22.9 Efficient Ordering and Inventory
144(1)
22.10 Improving Systems
144(1)
Section III Patient Relations
145(46)
23 "It Depends": No-show Fees, Cancellation Policies, and Deposits for Procedures
146(7)
Sara Hogan
Omer Ibrahim
Jeffrey S. Dover
23.1 Introduction
147(1)
23.2 Why Do Patients No-show for Appointments?
147(1)
23.3 The Anatomy of a No-Show Fee
148(2)
23.4 Prepayments and Deposits on Procedures
150(1)
23.5 Reducing No-Shows
150(1)
23.6 Conclusion
151(2)
24 Reminder Calls/Texts: Implementing an Effective Appointment Reminder System
153(6)
Reena Jogi
24.1 The Cost of Missed Appointments
153(1)
24.2 Increasing Attendance with Appointment Reminders
154(1)
24.3 Not All Reminders Are Created Equal
155(1)
24.4 Conclusion
156(3)
25 Is There a Better Way to Answer Calls?
159(5)
Amy Derick
25.1 Introduction
159(1)
25.2 Minimizing Calls
160(3)
25.3 Conclusion
163(1)
26 Critical Components of Consents and Documentation
164(9)
Misha Zarbafian
David J. Goldberg
26.1 The Legal Landscape in Dermatology
165(1)
26.2 Informed Consent
165(1)
26.3 Negligence and the Standard of Care
166(3)
26.4 Habit Evidence and the Importance of Written Documentation
169(1)
26.5 Patient Factors
170(3)
27 Patient Portals and Communication in the Age of EMR
173(6)
Qrish S. Munavalli
27.1 Introduction
173(2)
27.2 Portals and Communication
175(2)
27.3 Conclusion
177(2)
28 Teledermatology Ground Rules
179(4)
Curtis Asbury
28.1 Introduction
179(1)
28.2 Rule One: Add Teledermatology to Add Value
180(1)
28.3 Rule Two: Pick the Right Platform(s) to Use
180(1)
28.4 Rule Three: You Gotta Get Paid
181(1)
28.5 Rule Four: Teledermatology Can Work Well
181(1)
28.6 Rule Five: But Not Always
181(1)
28.7 Conclusion
182(1)
29 Risk Management
183(8)
Abel Torres
Colton Nielson
29.1 Introduction
183(1)
29.2 Techniques for Risk Management
184(2)
29.3 Measures for Mitigating Consequences of an Adverse Event
186(1)
29.4 Consent and Arbitration
187(1)
29.5 Conclusion
188(3)
Section IV The Daily Grind
191(68)
30 The Ideal Schedule
192(6)
Mono A. Cohara
30.1 Introduction
192(1)
30.2 The Schedule Pundits
193(4)
30.3 Closing Thoughts
197(1)
31 Delegating: Physician Extenders and Integration into a Practice
198(6)
Kavita Mariwalla
31.1 Introduction
198(1)
31.2 What Is an "Extender"?
198(1)
31.3 Question One: Wait Time
199(1)
31.4 Question Two: Your Personality
200(1)
31.5 Interview Red Flags
201(1)
31.6 Question Three: New Crad versus Experienced Extender
201(1)
31.7 Question Four: Supervision
201(1)
31.8 Question Five: Changing Your Office Flow
202(1)
31.9 Delegating to Your Extender
202(1)
31.10 Pay
202(1)
31.11 Conclusion
203(1)
32 Managing Expectations of Staff
204(4)
Laura Kruter
32.1 Introduction
204(1)
32.2 Section One Objectives
204(1)
32.3 Section Two Objectives
205(2)
32.4 A Note on Managing Burnout
207(1)
33 Pricing Cosmetic Procedures
208(5)
Omer Ibrahim
Michael S. Kaminer
Jeffrey S. Dover
33.1 Introduction
208(1)
33.2 Commodity versus Luxury
209(1)
33.3 Recognize Your Worth and Make It Known
210(1)
33.4 Pricing Your Procedures
211(1)
33.5 How Expensive Should I Be? Price Matching and Discounting
211(1)
33.6 Conclusion
212(1)
34 Integrating Cosmeceuticals into Daily Practice
213(7)
Sarah Sawyer
34.1 Introduction
213(1)
34.2 Our Skin Care Consultant and Project Leader
214(1)
34.3 Choosing Products and Making Coals
215(1)
34.4 Educating and Indoctrinating Staff
215(1)
34.5 Devote Space
215(1)
34.6 Regimen Cards for Common Diagnoses
215(1)
34.7 Internet and Social Media
216(1)
34.8 Aestheticians
216(1)
34.9 Loyalty Programs and Skin Care
217(1)
34.10 Our Future Coals
218(1)
34.11 Specific Financial Considerations and Benchmarks
218(1)
34.12 Common Pitfalls When Starting a Skin Care Business
218(1)
34.13 Conclusion
219(1)
35 Building a Budget/Calculating Overhead
220(6)
Matthew J. Elias
Merrick D. Elias
35.1 Introduction
220(1)
35.2 Methods for Identifying Revenue
221(1)
35.3 Methods for Calculating Expenses
221(1)
35.4 Methods for Creating a Budget
222(4)
36 Evaluating Pharmacies and Patient Coupons
226(5)
Peter A. Lio
36.1 Introduction
226(1)
36.2 Specialty Pharmacies
227(1)
36.3 Coupons and Rebates
228(1)
36.4 Conclusion
229(2)
37 Deciding What Services to Provide
231(13)
Elizabeth K. Hale
37.1 Introduction
232(1)
37.2 General Service Categories
232(5)
37.3 Your Brand
237(1)
37.4 Equipment
238(2)
37.5 Training and Experience
240(1)
37.6 Customer Demand
240(1)
37.7 Insurance Considerations and Profit Margin
241(1)
37.8 Adding New Services
242(1)
37.9 Conclusion
243(1)
38 Evaluating a Laser for Purchase and Calculating a Return on Investment for a Device
244(11)
E. Victor Ross
38.1 Introduction
244(5)
38.2 ROI formula
249(1)
38.3 Repairs
250(4)
38.4 Conclusion
254(1)
39 Evaluating Costs of Fillers and Toxins: Brand Loyalty versus Offering Everything
255(4)
Ellen Marmur
39.1 Introduction
255(1)
39.2 Tracking Inventory, Pricing, and Promotions
256(2)
39.3 Patient Participation in Brand Loyalty
258(1)
39.4 Conclusion
258(1)
Section V The Nitty-Gritty
259(30)
40 Essential Instruments
260(5)
Aleksandra C. Florek
Eileen L. Axibal
Mariab R. Brown
40.1 Introduction
260(1)
40.2 Disposable versus Nondisposable Surgical Instruments
260(1)
40.3 Curettes
261(1)
40.4 Scalpel Handles and Blades
261(1)
40.5 Needle Holders
262(1)
40.6 Scissors
262(1)
40.7 Forceps
263(1)
40.8 Hemostats
263(1)
40.9 Skin Hooks
264(1)
40.10 Sterilization Methods
264(1)
40.11 Conclusion
264(1)
41 Essential Stock to Start a Practice
265(7)
Michael T. Coldfarb
Jeffrey S. Orringer
41.1 Introduction
265(1)
41.2 Step One: Your Budget
265(1)
41.3 Step Two: Examination Rooms
266(1)
41.4 Step Three: Tables
266(1)
41.5 Step Four: Incorporating Your Electronic Medical Record (EMR)
266(1)
41.6 Step Five: Prepare Your Rooms to Best Handle Your Most Important Services
266(1)
41.7 Step Six: Determine How Many Instruments and Supplies You Need
267(1)
41.8 Step Seven: Establish Your Method of Sterilization
268(1)
41.9 Step Eight: Have an Inviting Waiting Room
268(1)
41.10 Step Nine: Be Prepared to Send Patients Home with Appropriate Supplies
268(1)
41.11 Step Ten: Sell and Stock Products If It Fits Your Personal Model for Patient Care
269(1)
41.12 Building a Cosmetic Component to Your Practice
269(2)
41.13 Conclusion
271(1)
42 Essential Stock for Cosmetic Procedures: How to Determine What to Carry, and Control Inventory and Costs
272(6)
Elizabeth L. Tanzi
42.1 Introduction
272(3)
42.2 Benign Lesion Removal
275(1)
42.3 Injectables
275(1)
42.4 Chemical Peels
275(1)
42.5 Microneedling
276(1)
42.6 Cosmetic Devices
276(1)
42.7 Skin Care
277(1)
43 What Devices Does Your Practice Need?
278(5)
Jordan V. Wang
Nazanin Saedi
43.1 Introduction
278(1)
43.2 Market Analysis
279(1)
43.3 Purchasing Timeline
280(1)
43.4 Financial Considerations
281(2)
44 Loyalty and VIP Programs
283(6)
Daniel I. Schlessinger
Joel Schlessinger
44.1 Introduction
283(2)
44.2 Outside Loyalty Programs and How They Relate to You and Your Patients
285(1)
44.3 VIP Programs
285(1)
44.4 Ethics and Legality of Loyalty and VIP Programs
286(1)
44.5 Conclusion
286(3)
Section VI Your Image
289(38)
45 The Most Important Components of a Successful Website
290(7)
Kavita Mariwalla
45.1 Introduction
290(1)
45.2 Who Are You?
290(1)
45.3 Find a Host
291(1)
45.4 Create the Website
291(2)
45.5 The Essential Components
293(1)
45.6 About Us
293(1)
45.7 Access to the Patient Portal
293(1)
45.8 Access to Patient Forms
294(1)
45.9 Access to Privacy and Policies
294(1)
45.10 Access to Online Patient Appointments
294(1)
45.11 "Message Us"
294(1)
45.12 Services Offered
295(1)
45.13 Mobile Accessibility
295(1)
45.14 Online Bill Pay
295(1)
45.15 Bells and Whistles
295(1)
45.16 An Online Retail Store
296(1)
45.17 Join a Mailing List
296(1)
45.18 StartaBlog
296(1)
45.19 Videos
296(1)
45.20 Publications
296(1)
45.21 Clinical Trials
296(1)
45.22 Conclusion
296(1)
46 Social Media
297(7)
Kavita Mariwalla
46.1 Introduction
297(1)
46.2 Step One: Who Is This For?
298(1)
46.3 Step Two: Name It
298(1)
46.4 Step Three: Which Platform to Choose
299(1)
46.5 Step Four: How Do I Do It?
300(2)
46.6 Step Five: Gaining a Following
302(1)
46.7 Great, but I Am Already Overwhelmed
302(1)
46.8 Pitfalls
303(1)
46.9 Conclusion
303(1)
47 Creating and Nurturing a Brand/Logo
304(5)
Heather D. Rogers
47.1 Introduction
304(1)
47.2 Step One: Identify the Goals of Your Brand
304(1)
47.3 Step Two: Identify the Pillars of your Practice
305(1)
47.4 Step Three: Create a Mission Statement for Your Brand
305(1)
47.5 Step Four: Create a Slogan
306(1)
47.6 Step Five: Pick a Name
306(1)
47.7 Step Six: Pick Your Web Address and Social Media Handles
306(1)
47.8 Step Seven: Design Elements of Your Branding
307(1)
47.9 Step Eight: Design a Website
307(1)
47.10 Step Nine: Protect Your Brand
307(1)
47.11 Step Ten: Design Your Dream Office
308(1)
48 Managing Your Online Reputation
309(6)
Wendy Lewis
48.1 Introduction
309(1)
48.2 Online Reputation Management Pearls
310(1)
48.3 Track Mentions of Your Name and Brand
310(1)
48.4 Claim Your Brand on Key Social Media Platforms
310(1)
48.5 Proactively Track Your Online Reviews
310(1)
48.6 Addressing Negative Reviews
311(1)
48.7 Develop a Robust Plan to Generate Positive Reviews
311(1)
48.8 Create a Consistent Voice Online
312(1)
48.9 Beware of Negative Search Engine Optimization (SEO) and Other Online Attacks
312(1)
48.10 Build Your Influence through Great Content
312(1)
48.11 Enlist in Social Media Monitoring
312(1)
48.12 How NOT to Sue or Get Sued
313(1)
48.13 SEO Tricks
314(1)
48.14 Review Removal
314(1)
48.15 Conclusion
314(1)
49 Tips for the Media
315(5)
Doris Day
49.1 Introduction
315(1)
49.2 How to Increase Your Chances of Being on a Show
316(1)
49.3 Talking Points
316(1)
49.4 Preparing for the Event
316(1)
49.5 The Interview
316(1)
49.6 General Points to Consider during the Interview
317(1)
49.7 Examples of Dos and Don'ts for Neuromodulators
318(1)
49.8 Case Study
318(1)
49.9 Challenges
318(2)
50 Marketing and Advertising Your Dermatology Practice
320(7)
Michelle Henry
50.1 Introduction
320(1)
50.2 Creating and Establishing a Brand
321(1)
50.3 Website
322(1)
50.4 Digital Media
323(1)
50.5 Search Engine Optimization
323(1)
50.6 Content
324(1)
50.7 Social Media
324(1)
50.8 Newsletter, Blog
325(1)
50.9 Reviews
325(1)
50.10 Offers and Discounts
325(1)
50.11 Online Shop
326(1)
50.12 Conclusion
326(1)
Section VII Miscellaneous
327(26)
51 Growing Your Practice
328(7)
Vmce Bertucci
Alessia C. Bertucci
51.1 Starting Out
328(1)
51.2 Creating the Foundation for Growth
328(1)
51.3 Define Your Practice Purpose and Ideals
329(1)
51.4 Know Your Practice Type and Competitors
329(1)
51.5 Ways to Grow Your Practice
329(1)
51.6 Physician Extenders
330(1)
51.7 Know Your Numbers
330(1)
51.8 Service, Service, Service
331(1)
51.9 It's All about the Results
331(1)
51.10 Show Patients that You Care
331(1)
51.11 Appointment Scheduling
331(1)
51.12 The Consultation
332(1)
51.13 Marketing and Public Relations
332(2)
51.14 Online Reviews
334(1)
51.15 Conclusion
334(1)
52 Mohs: Outsource or Keep In-House
335(3)
Allison Hanlon
52.1 Introduction
335(1)
52.2 Clinical Volume
336(1)
52.3 Clinical Space
336(1)
52.4 Staffing
337(1)
52.5 Certification
337(1)
52.6 Conclusion
337(1)
53 The Ground Rules of Teaching in a Private Practice
338(4)
Lauren Taglia
53.1 Introduction
338(2)
53.2 Methodology for Establishing a Teaching Program
340(2)
54 Staying Active Nationally in the Years after Residency
342(4)
Susan H. Weinkle
54.1 Introduction
342(1)
54.2 Why Be Active Nationally?
343(1)
54.3 Leadership
343(1)
54.4 Teaching
343(1)
54.5 Clinical Research
343(1)
54.6 Consulting and Advisory Boards
344(1)
54.7 Volunteer Faculty
344(1)
54.8 Publishing and Media
344(1)
54.9 Advocacy
344(1)
54.10 Charity
344(1)
54.11 Mentoring
344(1)
54.12 International Involvement
345(1)
54.13 Keep Crowing and Enjoying Practice
345(1)
55 Getting Involved in Advocacy
346(7)
Byron K. Ho
Nikki D.Y. Tana
Anthony M. Rossi
55.1 Introduction
346(1)
55.2 Why Advocate?
346(1)
55.3 Health Advocacy
347(1)
55.4 Patient Advocacy
348(1)
55.5 Legislative Advocacy
349(3)
55.6 Conclusion
352(1)
Index 353
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