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Business Marketing Face to Face [Minkštas viršelis]

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(B2B Brand Consultant),
  • Formatas: Paperback / softback, 344 pages, aukštis x plotis: 246x189 mm, 39 Figures
  • Išleidimo metai: 01-Oct-2011
  • Leidėjas: Goodfellow Publishers Limited
  • ISBN-10: 1906884552
  • ISBN-13: 9781906884550
Kitos knygos pagal šią temą:
Business Marketing Face to FaceDidesnis paveikslėlis
  • Formatas: Paperback / softback, 344 pages, aukštis x plotis: 246x189 mm, 39 Figures
  • Išleidimo metai: 01-Oct-2011
  • Leidėjas: Goodfellow Publishers Limited
  • ISBN-10: 1906884552
  • ISBN-13: 9781906884550
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9781906884550.html
Raktažodžiai:
Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations.

Recenzijos

Beware! Your view of B2B marketing will be quite different after reading this book. Chris & Scot provoke your thinking and stimulate questions in this important area of marketing. Peter Williams CEng, Chartered Marketer, Senior Lecturer, Leeds Business School Beware! Your view of B2B marketing will be quite different after reading this book. Chris & Scot provoke your thinking and stimulate questions in this important area of marketing. -- Peter Williams CEng, Chartered Marketer, Senior Lecturer, Leeds Business School

Acknowledgements; An Introduction to Business Marketing; Business
Products and Services; Organisational Buying Behaviour; Relationship
Marketing; Strategy: Segmentation, Positioning and Pricing; Marketing
Channels; Supply Chains, Channel Structures and Networks; Managing B2B
Relationships; Principles of Business Marketing Communications; The Business
Marketing Communications Mix ; Personal Selling and Key Account Management;
Index