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Business of Plastic Surgery: Navigating a Successful Career 2nd New edition [Multiple-component retail product, part(s) enclosed]

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  • Formatas: Multiple-component retail product, part(s) enclosed, 512 pages, aukštis x plotis: 229x152 mm, weight: 918 g, - 57 Illustrations, unspecified, Contains 1 Digital download and 1 Paperback / softback
  • Išleidimo metai: 10-Sep-2019
  • Leidėjas: Thieme Medical Publishers Inc
  • ISBN-10: 162623972X
  • ISBN-13: 9781626239722
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Business of Plastic Surgery: Navigating a Successful Career 2nd New editionDidesnis paveikslėlis
  • Formatas: Multiple-component retail product, part(s) enclosed, 512 pages, aukštis x plotis: 229x152 mm, weight: 918 g, - 57 Illustrations, unspecified, Contains 1 Digital download and 1 Paperback / softback
  • Išleidimo metai: 10-Sep-2019
  • Leidėjas: Thieme Medical Publishers Inc
  • ISBN-10: 162623972X
  • ISBN-13: 9781626239722
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9781626239722.html
Raktažodžiai:
Plastic surgeons who have learned through trial and error how to run a successful practice share what they know with others, especially new plastic surgeons just beginning their career. The sections cover career direction, marketing and monitoring, internet university, enhancing both practice and career, and watching your back. Their topics include the job search, solo practice, transitions, the wonderful world of marketing, upgrading the game with systems, website optimization, how to make and post effective videos, building and managing a surgical suite, publishing for the profession and for the public, medical interventions: from idea to funding, the wheel of misfortune: managing medical liability in plastic surgery, and the changing face of plastic surgery. Annotation ©2019 Ringgold, Inc., Portland, OR (protoview.com)

Cut through the fog and set your compass for success!

The Business of Plastic Surgery: Navigating a Successful Career, 2nd Edition is essential reading for every plastic surgeon. Chart your own course through the arc of a rewarding career.

In this comprehensive guide, learn practical strategies to excel in private, group, and academic practice. Master business skills from digital marketing to evaluating new technologies. Discover how to fight physician burnout and strike a work–life balance for a truly satisfying future.

Topics rarely covered include thoughtful perspectives on underrepresentation by race, ethnicity, sexual orientation, and gender.

An all-star list of contributors offers secrets in navigating stormy seas.

This book includes complimentary access to a digital copy on https://medone.thieme.com.

Preface to the 2nd Edition xvii
From the Preface to the 1st Edition (2010) xviii
Contributors xix
Part I Career Direction
1 Beginnings
02(15)
Chris Reid
1.1 Plastic Surgery: What Is It?
2(1)
1.2 Am I a Good Fit for Plastic Surgery?
3(3)
1.2.1 Traits that Make a Good Plastic Surgeon
3(3)
1.3 Path to a Career in Plastic Surgery
6(9)
1.3.1 How to Get into Medical School
6(2)
1.3.2 How Can a Medical Student Prepare for Career in Plastic Surgery
8(1)
1.3.3 Plastic Surgery Residency Paths
9(1)
1.3.4 Interview Process
10(3)
1.3.5 Plastic Surgery Fellowship
13(1)
1.3.6 Becoming Certified by the American Board of Plastic Surgery
14(1)
1.4 Foreign Medical Graduates
15(2)
2 The Job Search
17(18)
David A. Sieber
2.1 Introduction
17(1)
2.2 Priorities
18(1)
2.3 Choosing a Practice
19(5)
2.3.1 Government
19(1)
2.3.2 Academics
19(1)
2.3.3 Multispecialty Groups and Large Healthcare Organizations
20(1)
2.3.4 Single-Specialty Group
21(2)
2.3.5 Solo Practice
23(1)
2.4 Types of Positions
24(1)
2.5 Recruitment Firms aka "Head Hunters"
25(1)
2.6 When Should I Start Looking for a Job?
25(1)
2.7 How Do I Find Jobs?
25(1)
2.8 Should I Do a Fellowship First?
25(1)
2.9 Need
26(1)
2.10 Income
26(1)
2.11 Selling Yourself
27(1)
2.12 Show Me the Money
28(1)
2.13 Respect
29(1)
2.14 Contracts
29(2)
2.15 Getting Started
31(1)
2.16 Unrest
32(1)
2.17 Boards
32(1)
2.18 What If It Does Not Work Out?
33(1)
2.19 Conclusions
33(2)
3 Academic Career
35(8)
Amanda A. Gosman
Justin M. Sacks
3.1 Introduction
35(2)
3.2 Choosing an Academic Career
37(1)
3.3 Different Models for Academic Plastic Surgery
38(1)
3.4 Compensation
38(2)
3.5 Institutional Structure
40(1)
3.6 Academic Advancement
40(1)
3.7 Getting a Job
41(1)
3.8 Summary
42(1)
4 Solo Practice
43(18)
Joshua M. Korman
Heather J. Furnas
4.1 Introduction
43(1)
4.2 Evolving Vantage Points from Residency through Practice
43(1)
4.3 Location
44(1)
4.4 Is Solo Practice for You?
45(1)
4.5 Elements of a Solo Practice
46(11)
4.5.1 Entrepreneurship
46(1)
4.5.2 Independence and Responsibility
47(1)
4.5.3 You are the Boss
47(1)
4.5.4 Writing a Business Plan
48(1)
4.5.5 Networking
48(1)
4.5.6 Hospital and Emergency Call
48(2)
4.5.7 Family and/or Hobby Time
50(1)
4.5.8 Developing a Practice
51(1)
4.5.9 Staff
51(1)
4.5.10 Billing
51(1)
4.5.11 Relationships and Referrals
52(1)
4.5.12 Location
52(1)
4.5.13 Small-Group Practice
52(1)
4.5.14 Hiring Staff
53(2)
4.5.15 Your Practice Culture Begins with You
55(1)
4.5.16 Financial Aspects of Your Practice
55(1)
4.5.17 How to Run a Meeting
56(1)
4.6 Monitoring Your Practice
57(1)
4.7 Marketing
57(1)
4.8 Conclusion
57(1)
4.9 Appendices
58(3)
4.9.1 Appendix 4A
58(1)
4.9.2 Appendix 4B
59(2)
5 Group Practice
61(47)
Debra J. Johnson
Christopher K. Patronella
Karen Husmann
Henry A. Mentz III
German Newall
Brett J. Snyder
5.1 Introduction
61(1)
5.2 Advantages of Group Practice
61(1)
5.3 Disadvantages of Group Practice
62(1)
5.4 Why a Group Practice Adds a Partner
62(1)
5.5 Finding a Group Practice
63(1)
5.6 The Working Interview
63(1)
5.7 The Associate Physician versus the Employed Physician
64(1)
5.8 The Seven Principles of an Offer
65(5)
5.8.1 Salary
65(2)
5.8.2 Workload
67(1)
5.8.3 Buy-in Provisions
67(1)
5.8.4 Purchase of Other Assets and Basic Furnishings
68(1)
5.8.5 Benefits
68(1)
5.8.6 Buy-out
69(1)
5.8.7 Management
69(1)
5.9 The Contract
70(7)
5.9.1 Expenses
71(2)
5.9.2 Profit Center Profits: Medical Spa
73(1)
5.9.3 Office Space Expense and Building Ownership
73(1)
5.9.4 Payment Processing Expense
73(2)
5.9.5 Capital Expenditures
75(1)
5.9.6 Utilization of Practice Resources
75(1)
5.9.7 Governance
76(1)
5.10 Patient Referrals
77(1)
5.11 Conclusion
78(1)
5.12 Appendices
78(30)
5.12.1 Appendix 5A
78(4)
5.12.2 Appendix 58
82(11)
5.12.3 Appendix 5C
93(9)
5.12.4 Appendix 5D
102(1)
5.12.5 Appendix 5E
103(1)
5.12.6 Appendix 5F
104(4)
6 Transitions
108(24)
James H. Wells
Vincent R. Hentz
Bernard A. Shuster
Charles H. Thorne
Heather J. Furnas
6.1 Part I: Adjusting the Tiller Early- and Mid-Career
108(9)
Bernard A. Shuster
Charles H. Thorne
Heather J. Furnas
6.2 Part II: Transitioning Into Retirement
117(15)
James H. Wells
Vincent R. Hentz
Part II Marketing and Monitoring
7 How to Get the Media's Attention
132(11)
Jennifer L. Walden
Adam J. Rubinstein
7.1 Learning the Basics
132(4)
Jennifer L. Walden
7.1.1 How Do I Prepare to Go on TV?
133(1)
7.1.2 Should I Always Say "Yes" to Being in the Media? When Should I Say No?
134(1)
7.1.3 Can Being in the Media Hurt Me?
135(1)
7.1.4 What Not to Do
135(1)
7.1.5 Do I Need to Keep Up Media Appearances Long Term?
135(1)
7.1.6 What Do I Do If I have been Misquoted by a Reporter In a Way that Makes Me Look Bad?
135(1)
7.1.7 Social Media
136(1)
7.2 Making Connections
136(7)
Adam J. Rubinstein
7.2.1 How Do I Hire a PR Agent?
137(1)
7.2.2 What to Know about Speaking to a Reporter for Print, Radio, and TV
138(1)
7.2.3 Contacting People with TV Shows and journalists and Creating Your Own Opportunities to Get into the Mainstream Media
140(1)
7.2.4 Preparing to Go on Radio
142(1)
8 The Wonderful World of Marketing
143(13)
Heather J. Fumas
Francisco L. Canales
Joshua M. Korman
8.1 Introduction
143(1)
8.2 Who Are You?
143(1)
8.3 Create Value
144(1)
8.3.1 Types of Value
145(1)
8.4 Communication
145(1)
8.5 Unique Selling Proposition
145(1)
8.6 Who Is Your Target Audience?
146(1)
8.7 Customer Experience
146(1)
8.8 Engage with Your Target Audience
146(1)
8.9 Branding
146(1)
8.10 Writing Good Content
147(1)
8.11 Blogs
148(1)
8.12 Social Media
148(1)
8.13 Marketing Campaign
148(1)
8.14 Editorial Calendar
149(1)
8.15 Other Marketing Ideas
150(1)
8.16 Events
150(4)
8.16.1 Virtual (Online) Events
153(1)
8.17 Appendices
154(2)
8.17.1 Appendix 8A
154(1)
8.17.2 Appendix 8B
155(1)
9 Optimizing Your Practice
156(15)
Jon Hoffenberg
9.1 Introduction
156(1)
9.2 Optimizing Practice Surgery Conversion
157(5)
9.2.1 Sales is Service, Service is Sales
157(1)
9.2.2 Creating Three Dates
157(5)
9.3 Optimizing Lead Efficiency
162(3)
9.3.1 The Data
162(1)
9.3.2 Reaching Out and Leaving Messages
163(1)
9.3.3 Keeping Track of Patients
163(2)
9.4 Tracking Your Success: Are You Truly Optimized?
165(5)
9.4.1 What Metrics Matter
165(3)
9.4.2 Motivating Staff
168(2)
9.5 Summary
170(1)
10 Upping Your Game with Systems
171(21)
G. Marshall Franklin Jr
Francisco L. Canales
Joshua M. Korman
Heather J. Fumas
10.1 Introduction
171(1)
10.2 The Organization and Systems
171(1)
10.3 Thermodynamics and Practice Management
172(1)
10.4 Operational Systems in Practice Management
172(18)
10.4.1 Patient Intake and Handling
172(6)
10.4.2 Surgery Deposits and Prepayment
178(1)
10.4.3 Revision Policy
178(1)
10.4.4 Financial Controls
179(4)
10.4.5 Practice Finance
183(3)
10.4.6 Human Resource Systems
186(4)
10.5 Appendix 10A
190(2)
11 Saving Money
192(12)
Jay Shorr
Mara Shorr
11.1 Introduction
192(1)
11.2 Ways of Saving Money
192(9)
11.2.1 Preventing Mistakes
192(4)
11.2.2 Track Your Expenses on a Monthly Basis
196(1)
11.2.3 Join a Group Purchasing Organization
196(1)
11.2.4 Medical, Surgical, and Office Supplies
197(1)
11.2.5 Utilize Marketing Efforts that are Already Available to You
198(1)
11.2.6 Build Relationships with Your Vendors
199(1)
11.2.7 Know Where in Your Patient Cycle Your Practice is Losing Money
199(2)
11.3 How to Make a New Piece of Equipment Profitable
201(3)
Part III Internet University
12 Website Optimization
204(19)
Steven Fruchter
12.1 Introduction
204(1)
12.2 Hosting of the Website
205(2)
12.2.1 Speed of the Website (Load Time)
205(1)
12.2.2 Secure Socket Layer Encryption
206(1)
12.2.3 XML Sitemaps
206(1)
12.2.4 The 301 Redirect
206(1)
12.3 Design
207(4)
12.3.1 Responsive Design
207(1)
12.3.2 Mobile-Friendly Ranking
207(2)
12.3.3 Bounce Rate
209(1)
12.3.4 Conversion Rate Optimization
209(1)
12.3.5 Accelerated Mobile Pages
210(1)
12.4 Content
211(5)
12.4.1 Google Panda Algorithm Update
211(1)
12.4.2 Structuring a Page
212(4)
12.5 Schema Markup
216(1)
12.5.1 Search Engine Result Page Optimization
217(1)
12.6 Links
217(3)
12.6.1 PageRank Algorithm
218(1)
12.6.2 Paid/Unnatural Links
218(1)
12.6.3 Google Penguin Algorithm Update
219(1)
12.7 Google Local Business Page
220(2)
12.7.1 Local Optimization
221(1)
12.7.2 Google Reviews
221(1)
12.7.3 Google My Business Posts
221(1)
12.8 Conclusion
222(1)
13 How to Make and Post Effective Videos
223(23)
Heather J. Furnas
Abby A. Karcz
Matthew Schulman
13.1 How to Make and Post Effective Videos
223(16)
Heather J. Fumas
Abby A. Karcz
13.1.1 Planning Begins with Establishing an Objective
223(1)
13.1.2 Your Audience
224(1)
13.1.3 Video for Marketing
224(1)
13.1.4 Improving Office Efficiency with Videos
224(1)
13.1.5 Staff Education
225(1)
13.1.6 Setting Goals to Guide Content
225(1)
13.1.7 Narrow the Topic
226(1)
13.1.8 The Videography Team
226(1)
13.1.9 Optimizing Equipment
226(1)
13.1.10 Video Duration
229(1)
13.1.11 Storyboards
229(1)
13.1.12 Scripts
230(1)
13.1.13 Title
230(1)
13.1.14 Video Consent
231(1)
13.1.15 Filming
231(1)
13.1.16 Live Videos
234(1)
13.1.17 Editing
235(1)
13.1.18 Uploading and Posting
236(1)
13.1.19 Measuring a Video's Performance
236(1)
13.1.20 Repurposing Videos
238(1)
13.1.21 Final Thoughts
238(1)
13.2 More on Videos and Social Media
239(7)
Matthew Schulman
13.2.1 Length of Video
239(1)
13.2.2 Camera, Lighting, and Sound
239(1)
13.2.3 Content
241(1)
13.2.4 Where Should You Post Your Videos?
242(1)
13.2.5 Live, Unedited Video
243(1)
13.2.6 How Often to Post Videos
243(1)
13.2.7 Managing the Workload
243(3)
14 All about Reviews
246(14)
Marie B.V. Olesen
Heather J. Furnas
Joshua M. Korman
14.1 Introduction
246(1)
14.2 Factors Other than the Surgeon Can Affect Reviews
246(1)
14.3 Step One: Implement a Review Strategy for Consumer Sites
247(4)
14.3.1 Asking fora Review
247(2)
14.3.2 Fake Reviews
249(1)
14.3.3 What to do about Negative Reviews
249(2)
14.4 Step Two: Surveying Your Patients to Validate Satisfaction and Improve Practice Performance
251(3)
14.4.1 Striving for Five: Focusing Your Team on Creating Memorable Patient Experiences
252(2)
14.5 Bringing It All Together: Marketing with Ratings and Reviews
254(3)
14.6 When There Is No Choice but to Sue the Patient
257(1)
Joshua M. Korman
14.7 Final Thoughts
258(2)
15 Digital Marketing and Advertising
260(16)
Logan Pence
Bill Fukui
15.1 Introduction
260(1)
15.2 Developing a Digital Marketing Plan
261(2)
15.2.1 Section 1: Executive Summary
261(1)
15.2.2 Section 2: Mission Statement
261(1)
15.2.3 Section 3: Short-Term Marketing Goals
261(1)
15.2.4 Section 4: Long-Term Marketing Goals
261(1)
15.2.5 Section 5: Review of Procedures and Services
262(1)
15.2.6 Section 6: Buyer Persona Profiles
262(1)
15.2.7 Section 7: SWOT Analysis
262(1)
15.2.8 Section 8: Competitor Profiles
262(1)
15.2.9 Section 9: Sales and Growth Goals
262(1)
15.2.10 Section 10: Strategies and Action Plans
263(1)
15.2.11 Section 11: Marketing Budget
263(1)
15.3 Digital Marketing Budget
263(2)
15.4 Building Your Digital Marketing Team
265(1)
15.5 Navigating the Whirlwind Internet Environment
266(1)
15.6 Marketing Plastic Surgery in a Mobile World
266(1)
15.6.1 Mobile Responsive Design versus Mobile-First Design
267(1)
15.6.2 Website Design Strategies
267(1)
15.7 Leveraging Google Analytics
267(1)
15.7.1 Website Design Hints
267(1)
15.7.2 SEO-Related Data
268(1)
15.7.3 Paid Advertising Insights
268(1)
15.8 Choosing the Right Media Makeup
268(4)
15.8.1 Hands-on Search Engine Marketing Strategies
269(2)
15.8.2 Social Media
271(1)
15.9 Stay Current
272(1)
15.10 Transitioning and Newly Employed Surgeons
272(4)
Part IV Enhancing Both Practice and Career
16 Building and Managing Your Own Surgical Suite
276(24)
Gordon Merrick
Joshua M. Korman
16.1 Part I: The Process
276(20)
16.1.1 Why Develop Your Own Surgical Suite?
276(1)
16.1.2 Which Agency to Use for Accreditation?
277(1)
16.1.3 Third-Party Reimbursement
277(2)
16.1.4 Paperwork Requirements
279(1)
16.1.5 Physical Requirements
280(2)
16.1.6 State License
282(1)
16.1.7 Approval Terms
283(1)
16.1.8 Development/Construction Recommendations
283(1)
16.1.9 Differences between Accreditation and Medicare-Deemed Status Certification
284(4)
16.1.10 Why Be Accredited?
288(1)
16.1.11 Tenant Improvements versus Free-Standing Building
289(1)
16.1.12 Equipment Considerations
289(1)
16.1.13 Construction Preparation
290(4)
16.1.14 Time Investment for You
294(2)
16.2 Part II: Managing your Surgical Facility
296(3)
16.2.1 Growing the Business
296(1)
16.2.2 Billing for the OR
297(1)
16.2.3 Establishing Insurance and Fee for Service (Cosmetic) Fee Schedules
298(1)
16.2.4 Establishing a Legal Entity
298(1)
16.2.5 Rewards
298(1)
16.2.6 Risks
298(1)
16.2.7 Expectations
299(1)
16.2.8 Ongoing Accreditation
299(1)
16.2.9 Medicare Surveys
299(1)
16.3 Summary
299(1)
17 Publishing for the Profession and for the Public
300(22)
Heather J. Fumas
Joshua M. Korman
Geoffrey C. Gurtner
17.1 Introduction
300(1)
17.2 Writing for the Profession
300(16)
17.2.1 Impact Factor
301(1)
17.2.2 Evidence-Based Medicine
302(1)
17.2.3 How to Publish?
302(2)
17.2.4 Study Design
304(1)
17.2.5 Systematic Review and Meta-Analysis
304(1)
17.2.6 Randomized Controlled Trials
305(1)
17.2.7 Cohort Study
306(1)
17.2.8 Case-Control Study and Cross-Sectional Study
306(1)
17.2.9 Case Series and Case Reports
307(1)
17.2.10 Survey Research
307(1)
17.2.11 Patient-Reported Outcome Measures
307(1)
17.2.12 Institutional Review Board
308(1)
17.2.13 Writing Your Manuscript
308(4)
17.2.14 Peer Review
312(2)
17.2.15 Delays
314(1)
17.2.16 Presenting the Abstract at a Conference
314(1)
17.2.17 Open Access Journals
314(1)
17.2.18 Predatory and Hijacked Journals
315(1)
17.3 Writing for the Public
316(1)
17.3.1 Writing for Print and Online Newspapers and Magazines
316(1)
17.3.2 Writing a Book
317(1)
17.4 Publishing
317(3)
17.4.1 An Agent
318(1)
17.4.2 Book Proposal
318(1)
17.4.3 How Good Is an Agent?
319(1)
17.4.4 Rejection
319(1)
17.4.5 Acceptance
319(1)
17.5 What's Next?
320(2)
18 Technology, Trends, and Traps
322(15)
Francisco L. Canales
18.1 Introduction
322(1)
18.2 Big Data: Measuring What Matters
322(3)
18.3 Real-Time Data Analysis
325(1)
18.4 Beware of the "Latest Technology"
325(9)
18.4.1 Will It be Here 5 Years from Now?
326(1)
18.4.2 Facts to Consider before You Purchase
327(1)
18.4.3 Predicting the Future
327(1)
18.4.4 Should I be One of the First to Buy to Get an Edge on My Colleagues?
328(1)
18.4.5 Avoiding a White Elephant in Your Treatment Room
329(1)
18.4.6 What Is the Clinical Research that Supports the New Technology?
329(1)
18.4.7 Customer Service after You Buy Is of Utmost Importance
330(1)
18.4.8 Beware of the Cheaper Version
330(1)
18.4.9 "All You Need Are Three New Patients per Month to Cover the Payment"
331(3)
18.5 How Do I Pay for an Expensive Machine?
334(1)
18.6 Future Trends of the Aesthetic Market: Subscription Services
335(2)
19 A Successful Medspa
337(20)
Heather J. Fumas
Francisco L. Canales
19.1 Introduction
337(1)
19.2 Starting Out
338(1)
19.3 Qualities of a Medspa Space
338(1)
19.4 Developing the Infrastructure
339(2)
19.4.1 Staff Education
339(1)
19.4.2 Patient Safety
340(1)
19.5 Keep Track of Your Inventory
341(1)
19.6 Long-Term Success
342(1)
19.7 Operational Measures
343(1)
19.7.1 Financial Performance
343(1)
19.8 Clinical Staff Compensation
343(2)
19.8.1 Commission versus Performance Bonus?
344(1)
19.9 Fixed and Variable Costs
345(3)
19.9.1 Buying a Machine
346(2)
19.10 Prevent Embezzlement and Losses
348(1)
19.10.1 Comped services
348(1)
19.10.2 Accounting
349(1)
19.11 Medspa or Dayspa?
349(1)
19.12 Rightsizing Inventory
349(1)
19.13 Customer Satisfaction
350(1)
19.13.1 Unhappy Clients
350(1)
19.14 Establishing Good Internal Business Processes
351(1)
19.15 Human Resources
351(2)
19.15.1 Getting the Most Out of Your Employees
352(1)
19.15.2 Strategies to Motivate Your Team
352(1)
19.15.3 Systems and Protocols
353(1)
19.15.4 Training Your Sales Staff
353(1)
19.16 Marketing
353(1)
19.17 Business Systems
354(1)
19.18 Summary
355(2)
20 Medical Inventions: From Idea to Funding
357(15)
Joshua M. Korman
20.1 Introduction
357(1)
20.2 Step 1: A Good Idea
357(1)
20.3 Step 2: Protecting Your Idea
358(1)
20.3.1 Method versus Device Patents
358(1)
20.3.2 The Nondisclosure Agreement
358(1)
20.4 Step 3: Building a Prototype
359(1)
20.5 Step 4: Proof of Principle
359(2)
20.5.1 510(k) Premarket Notification
360(1)
20.5.2 Investigational Device Exemption
360(1)
20.5.3 Premarket Approval
361(1)
20.6 Step 5: Getting People to Understand the Value of Your Idea
361(1)
20.7 Step 6: Getting Funding
361(3)
20.7.1 Your Own Money
362(1)
20.7.2 Money from Relatives
362(1)
20.7.3 Crowdfunding
362(1)
20.7.4 Grant Money
363(1)
20.7.5 Small Business Loans and Bank Loans
363(1)
20.7.6 Angel Investors
363(1)
20.7.7 Venture Capitalists
363(1)
20.8 Conclusion
364(1)
20.9 Appendices
364(8)
20.9.1 Appendix 20A
364(3)
20.9.2 Appendix 20B
367(5)
Part V Watching Your Back
21 Contracts
372(21)
Michael S. Byrd
Bradford E. Adatto
21.1 Introduction
372(1)
21.2 Oral Contracts: Not Worth the Paper It Is Written On
372(1)
21.3 Chart on the Life Cycle of a Plastic Surgeon's Practice
372(1)
21.4 Preliminary Considerations for all Contracts
373(1)
21.4.1 Scenario 1
373(1)
21.4.2 Scenario 2
373(1)
21.5 Due Diligence
374(1)
21.6 Letter of Intent
374(1)
21.7 Authority Does Matter
374(1)
21.8 Medical Practice Relationships
375(1)
21.9 Medical Practice Relationship: Academic Relationship
375(1)
21.10 Medical Practice Relationship: Hospital Relationship
375(4)
21.10.1 Purpose of a Recruitment Agreement
376(1)
21.10.2 Benefits of a Recruitment Agreement
376(1)
21.10.3 What Is Income Guarantee?
377(1)
21.10.4 What Are the Hospital's Obligations in a Recruitment Agreement?
377(1)
21.10.5 What Are the Physician's Obligations in a Recruitment Agreement?
378(1)
21.10.6 Hospital Employment Agreement
378(1)
21.11 Medical Practice Relationship: Private Practice Relationship
379(5)
21.11.1 Collections versus Billing
380(1)
21.11.2 Compensation
381(2)
21.11.3 Considerations in Private Practice Employment Agreement
383(1)
21.11.4 Considerations outside the Private Practice Employment Agreement
384(1)
21.12 Medical Practice Relationship: Independent Contractor Relationship
384(3)
21.13 Medical Practice Relationship: Partner Relationship
387(4)
21.13.1 Cost
387(2)
21.13.2 Compensation
389(1)
21.13.3 Control
390(1)
21.13.4 Contingencies
391(1)
21.14 Staff Relationships
391(1)
21.15 Patient Relationships
392(1)
22 The Wheel of Misfortune: Managing Medical Liability in Plastic Surgery
393(15)
Todd Virkus
Mark Gorneyt
22.1 Part I: Avoiding Litigation
393(9)
22.1.1 Standard of Care
393(1)
22.1.2 Warranty
394(1)
22.1.3 Informed Consent
394(1)
22.1.4 Patient Selection
395(1)
22.1.5 An Ounce of Prevention
396(1)
22.1.6 Effective Communication as a Claims-Prevention Technique
397(2)
22.1.7 Anger: A Root Cause of Malpractice Claims
399(1)
22.1.8 General Guidelines
400(1)
22.1.9 Common Errors of Commission and Omission
400(1)
22.1.10 The Patient's Records
401(1)
22.2 Instructions to Patients and Personnel
402(1)
22.3 Part II: Managing a Possible, Impending, or Verified Malpractice Claim
403(5)
22.3.1 Steps to Manage
403(1)
22.3.2 Why Not to Countersue
404(1)
22.3.3 Other Areas of Liability Exposure
405(3)
23 Building and Protecting Your Wealth: In Three Acts
408(30)
Carole C. Foos
David B. Mandell
Jason M. O'Dell
23.1 Act I: Financial Focus for Young Physicians: "First, Build Your Foundation"
408(12)
23.1.1 Young Physicians' Greatest Asset: Future Value of Income
408(1)
23.1.2 The Need for Disability Insurance
408(1)
23.1.3 Employer-Provided Coverage Is Often Inadequate
409(1)
23.1.4 Getting the Best Insurance Coverage for the Money: Personal Disability Coverage
409(1)
23.1.5 Protecting Future Income for Dependents: Life Insurance
410(2)
23.1.6 You Refinance Your Mortgage When Rates Go Down Did You Know You Can Do the Same for Your Life Insurance?
412(1)
23.1.7 Protecting Assets from Potential Liability
412(2)
23.1.8 Baseline of Asset Protection: The Mixed Blessing of Property and Casualty Insurance
414(1)
23.1.9 The Sliding Scale of Asset Protection
415(1)
23.1.10 Important Planning Ground Rule: Fraudulent Transfer/Voidable Transaction Laws
415(1)
23.1.11 Exempt Assets: The "Best" Asset Protection Tools
415(2)
23.1.12 Beyond Exempt Assets: Family Limited Partnerships and Limited Liability Companies
417(1)
23.1.13 Using Trusts to Protect Assets
418(1)
23.1.14 Special Topic: Divorce Protection
419(1)
23.2 Act II: Two Common Mistakes Plastic Surgeons Make with Their Finances and How to Avoid Them
420(8)
23.2.1 Being Human: Succumbing to Fear or Greed
420(2)
23.2.2 Bad Advice: Failing to Get Quality, Unconflicted Investment Advice
422(6)
23.3 Act III: Retirement Planning: Three Long-Term Planning and Preretirement Tactics to Consider
428(7)
23.3.1 Treat Your Retirement Like a Patient: Have a Plan and Monitor It
428(1)
23.3.2 Build Flexibility throughout Your Plan
429(3)
23.3.3 Do Not Expect a Practice Exit without Advance Planning
432(3)
23.4 Conclusion
435(3)
24 Taking Control of Your Life
438(15)
Heather J. Furnas
Joshua M. Korman
24.1 Introduction
438(1)
24.2 Burnout: A Normal Response
439(1)
24.3 Impact on Patient Care
440(1)
24.4 Stress versus Burnout
440(2)
24.4.1 The Practice of Medicine
441(1)
24.4.2 Your Specific lob
441(1)
24.4.3 Our Medical Education
441(1)
24.4.4 Personal Life
442(1)
24.5 Symptoms of Burnout
442(1)
24.6 Possible Outcomes
442(1)
24.7 Higher Burnout Rate among Women
442(1)
24.8 Work-Life Balance
443(1)
24.9 The Role of Money in Burnout
444(1)
24.10 Solutions to Burnout
444(5)
24.10.1 Electronic Health Records
445(1)
24.10.2 Improving Physician Autonomy
445(1)
24.10.3 Compassionate Leadership
445(1)
24.10.4 Improving Collegiality
445(1)
24.10.5 Wellness Officers
446(1)
24.10.6 Maternity, Breastfeeding, and Childcare Support
446(1)
24.10.7 Accepting that You Are Not Indispensable
446(1)
24.10.8 Achieving Work-Life Balance
447(1)
24.10.9 Communicate and Delegate
447(1)
24.10.10 Managing Up
447(1)
24.10.11 Institutional Relief
447(2)
24.11 Recovery
449(2)
24.11.1 Get a Financial Education
450(1)
24.11.2 Describe Your Ideal Practice
450(1)
24.11.3 Reducing Stress
450(1)
24.11.4 Work-Life Balance
451(1)
24.11.5 Remove Guilt
451(1)
24.12 Final Words
451(2)
25 The Changing Face of Plastic Surgery
453(25)
Heather J. Furnas
M. Bradley Calobrace
Linda G. Phillips
C. Scott Hultman
Milton B. Armstrong
Rebecca M. Garza
Dzifa S. Kpodzo
Luis M. Rios Jr
25.1 Introduction
453(16)
25.3 Stories from Our Midst
469
25.2 Panel Discussion
455(23)
Index 478