Chapter
1. Introduction: Business Strategies and Ethical Challenges in the Digital Ecosystem; S. Asieh H. Tabaghdehi and Pantea Foroudi
Part I. The Landscape of Smart Technology and Digital Innovation
Chapter
2. The Duality of Smart Technology; S. Asieh H. Tabaghdehi, Ana Isabel Canhoto, and Ashley Braganza
Chapter
3. Innovation Ambidexterity Bibliometric Analysis: Is Technovation Ambidexterity a New Agenda in Future Study?; Alireza Aghakabiriha, Mohammad Reza Meigounpoory, and Pantea Foroudi
Chapter
4. Perceived Product Innovation and Brand Loyalty: The Perceptions of Apple Product Users in the UK; Atta ur Rehman, Danae Manika, Pantea Foroudi, and Maria Palazzo
Part II. Digital Market Trends and Consumer Adoption
Chapter
5. Digital Adoption in Small and Medium Enterprises: The Role of Electronic Word of Mouth in Business Transitions; S. Asieh H. Tabaghdehi, Nikos Ioannis Kois, Leila Hosseini Tabaghdehi, and Hossein Kalatian
Chapter
6. Green Purchase Intention Antecedents and Consequences; Fahimeh Dousthosseini, Manijeh Haghighinasab, and Pantea Foroudi
Chapter
7. IoT Adoption in Agriculture, Manufacturing, Logistics, and Supply Chain Management: A Bibliometric Analysis; Mostafa Oboudi, Ayatolah Momayez, Nader Seyyedamiri, and Morteza Akbari
Chapter
8. The Role of Technology in Customer Purchase Intention in the UK Market; Mehdi Rahmani, Pantea Foroudi, S. Asieh H. Tabaghdehi, and Ramin Behbehani
Chapter
9. Encouraging Sustainable Behavior among Hotel Employees; Shazia Luidens, Guido Berens, and Ronny Reshef
Part III. Business Strategies for Technological Adoption
Chapter
10. Smart Retailing Adoption and Digital Business Strategy in the Time of the Crisis; Edem Kofi Boni and S. Asieh H. Tabaghdehi
Chapter
11. Predicting Mobile Commerce Adoption: The SEM-MLP Approach; Zeinab Zamani, Ameneh Khadivar, Hamid Padash, Javad Shekarkhah, and Morteza Akbari
Chapter
12. A Literature Review of the Sharing Economy Adoption: Insights on Influencing Factors; Maryam Khodayari, Morteza Akbari, and Pantea Foroudi
Part IV. Ethical and Strategic Challenges in the Digital Age
Chapter
13. The Web Watches and Remembers Everything: The Ethical Implications of Digital Footprints in SMEs Performance; S. Asieh H. Tabaghdehi, Ozlem Ayaz, Ainurul Rosli, Prena Tambay, and Waheed Mughal
Chapter
14. The Political Challenge of AI in Modern Society: From National AI Strategy to the Algorithmic Elections; Lefteris Kretsos, S. Asieh H. Tabaghdehi, and Ashley Braganza
Chapter
15. How Do Social Trust and Self-efficacy Drive Collaborative Consumption? A Case of TaskRabbit; Ming-yao Jen, Dorothy Yen, and Kevin Lu
Chapter
16. Digital Customer Knowledge Management and Ethical Innovation Strategy; S. Asieh H. Tabaghdehi and Hossein Kalatian
Chapter
17. Ethical Governance of Digital Footprint Data: A Journey towards a Responsible Society; S. Asieh H. Tabaghdehi